12. Podcaster
Inividual who produces digital media
for online distribution.
• Host
• Talent
• Creative
podcastingDefinitions
13. Audio
Audio-only podcast that can be
downloaded to your computer or
mobile device using RSS (Really
Simple Syndication). The most
common audio le format is MP3.
podcastingDefinitions
14. Audio + Graphics
Podcast featuring images, such as
graphics or photographs, that play in
time with traditional podcast audio.
podcastingDefinitions
16. Slidecast
• Audio podcast
• Combined with slideshow
presentation
• Created by presentation software,
such as PowerPoint or Keynote
• Lectures, seminars
podcastingDefinitions
19. Video
Videos delivered to an on demand
online channel. Web series most
commonly distributed in this form.
podcastingDefinitions
20. Video
• Adults who watch videos online
nearly doubled since 2006
• Near universal for young adults
• Grown across all age groups
• Online video moving into space
typically reserved for television
The Audience for Online Video-Sharing Sites Shoots Up, July 2009, Pew Internet & American Life Project
21. Video
• Vodcast
• Vidcast
• Video podcast
• Vlog, video blogging
• Screencasts
podcastingDefinitions
22. Video
• iTunes
• YouTube
• Vimeo
• Google Video
• blip.tv
podcastingDefinitions
27. How many have heard
of podcasting?
2008 2009
Yes
37% Yes
43%
No
No 57%
63%
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
28. How many have listened
to a podcast?
30.0
22.5
15.0
7.5
0
2006 2007 2008 2009
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
29. Who has watched or
listened to a podcast?
No
25%
Yes
75%
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
32. Engagement
Direct connection and interaction
with the audience that works for
them.
podcastingReasons
33. Engagement
Getting the audience to take a
measurable action.
podcastingReasons
34. Engagement
• Metrics
• Visits
• Pageloads
• Unique visitors
• Time on site
podcastingReasons
35. Engagement
• Comment on podcast
• Link to podcast
• Email questions
• Subscribe to podcast
• Purchase
podcastingReasons
36. Engagement
Purchasing is the
ultimate engagement.
podcastingReasons
37. Event
An event is a measurable action.
• Download
• Subscribe
• Comment
• Link
podcastingReasons
38. Expertise
• Podcasting asserts a level of
expertise
• Recognition as an expert
• Hosts are seen as trustworthy
• Creates a lasting resource
podcastingReasons
39. Expertise
• Creating a lasting resource
• Podcast includes blog entry
• Increases SEO
• Online forever
podcastingReasons
40. Express
• Tell your story in your voice that’s
convenient for your audience.
• Control your message
podcastingReasons
41. Exhibit
• Don’t just tell your story,
demonstrate your story.
• Audibly, visually show your story.
podcastingReasons
42. Reasons
• Podcast consumers are well-
educated
• Podcast consumers live in higher
income households
• Podcast consumers are active social
networkers
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
43. UnReasonable
• Not committed to doing a good job
• Only a piece to the puzzle
• Don’t have the time.
• Looking to go “viral”
44. UnReasonable
• Just trying to sell.
Podcast audience is resistant to
unwelcome advertising and employs
methods to block advertising at a
higher rate than non-podcast
consumers.
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
45. MoreReasons
• Podcasts inspire an emotional
connection
• Smarter consumers
• Consumers have more money
• Consumers network more
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
46. TheReason
This is your content.
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
48. Pre-Podcasting
• Research: Where do I find podcasts?
• iTunes
• Podcast Alley
• Podcast Directory
• PodNova
pre-Podcasting
49. Pre-Podcasting
• Listen: How do I listen to podcasts?
• iTunes
• Juice
• Zune
• Online
pre-Podcasting
50. Pre-Podcasting
• Listen: How do I watch podcasts?
• iTunes
• Miro
• Online
• TiVo
pre-Podcasting
51. Pre-Podcasting
• Be organized.
• Keep everything in one folder
• Label by show, date
• Backup regularly
• Consider an external drive (or two)
pre-Podcasting
53. Planning
• C.A.S.T. - Podcaster Perspective
• Content
• What do you like to talk about?
• What are you passionate about?
• What do people talk to you
about?
podcastPlanning
54. Planning
• C.A.S.T. - Podcaster Perspective
• Authoritative
• Be an expert on your topic
• Know experts on your topic
• Speak from experience
podcastPlanning
55. Planning
• C.A.S.T. - Podcaster Perspective
• Specific
• The more specific the topic, the
broader the appeal.
• Find a small, focused niche.
• Stay on topic.
podcastPlanning
69. Music
If you did not create the music or do
not have permission from the
creators of the music you want to use
in your podcast, you can not use the
music.
podcastPlanning
70. Music
• Make your own music
• Apple Garageband (Mac)
• Adobe Audition (Windows)
podcastPlanning
71. Music
• Podsafe music
Podsafe music is speci cally allowed
for use in podcasts.
• MusicAlley.com
• MusicPodcasting.org
podcastPlanning
72. Music
• Royalty Free Music
Stock music licensed for a fee.
• ProductionTrax.com
• RoyaltyFreeMusic.com
podcastPlanning
74. Length & Schedule
• 10-12 minute attention span
• 10-15 minutes, 3 x 5 minutes
• Preparation requires at least double
the length of the podcast before and
after production
• Shorter podcasts require less space
podcastPlanning
75. Length & Schedule
• Regular contact with listeners is
important
• Posting podcasts weekly is most
common
• Sustained series of episodes
• 3-month commitment - 12 episodes
podcastPlanning
76. Location
• Computer, recording equipment
• Quiet, distraction-free space
• Carpet, furniture to dampen sound
• Minimize ambient noise
• Professional studio: sound booth,
radio station, TV station
podcastPlanning
89. Publishing
• Odiogo: Blog to podcast
• TalkShoe: Record telephone
conferences, conversations
• GarageBand, Adobe Audition
• Max
podcastPublishing
90. Publishing
• Blog entry accompanies podcast
• Helps with SEO
• Location for conversation
• Assume your podcast will end up on
other sites
• Provide easy tools for promotion
podcastPublishing