What you learned last year about Social Media may not apply today. In fact, we’re pretty sure it doesn’t. Get the latest on Facebook, Twitter, Google+ and emerging social media outlets.
14. Consumers are getting their
news and information through
numerous sources of SoMe–
Which ones are relevant for your
business?
15.
16.
17. Social Media and it’s purpose
Build relationships!
• Get to know your prospects/customers
informally
• Journalists are monitoring
• Respond to negative experiences
A proven traffic generator
• Drive traffic to your site
• Search engine rankings (SEs like frequently
updated content)
Be recognized as an expert
18. Social Media and it’s purpose (cont.)
Repurpose Content
• Publish PR on your website
• Republish Online PR or point visitors to PR
Marketing
• Test out thoughts/ideas
• Special offers
Cost effective – not much expense
It’s fun!
19. How SoMe is changing Business
+ Makes Business more authentic
+ More intimate and personal
+ Makes it more transparent
+ Keeps business honest
+ It’s now a two-way conversation, business to
consumer and vice versa
+ Adds a new dynamic to relationship building
50. LANDING TABS
+ Request likes
+ Provide multiple doors for interactionl
+ Keep it current
+ Link to custom applications if you have them
+ Stick to the point
+ Keep it fun