Presentation delivered by Asif Khan at the Local Social Summit 2012 in London.

1. @AsifRKhan @TheLBMA

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 550+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Amsterdam, London, Singapore

4. WHAT IS A PLACE ?

5. Source: The LBMA
Total of:
102 000 000 Places
Accessed by:
231 000 000 Users
Resulting in :
1 300 000 000 impressions
annually

6. Source: The LBMA
Total of:
2 430 000 000 Places
Accessed by:
1 100 000 000 Users 350 000 WiFi Hotspots
Resulting in : 1 500 000 Billboards
27 700 000 000 impressions 6 000 000 Digital Screens
annually 2 300 000 000 TV Sets

7. Source: The LBMA
Total of:
53 630 000 000 Places
Accessed by:
4 000 000 000 Users 350 000 WiFi Hotspots
Resulting in : 1 500 000 Billboards 1 200 000 000 Vehicles
110 000 000 000 impressions 6 000 000 Digital Screens 6 000 000 000 Mobile Phones
annually 2 300 000 000 TV Sets 44 000 000 000 App Downloads

8. The challenge for marketers

9. Location of the
phone

10. Location of the phone
Location of the screen

11. Location of the phone
Location of the screen
Location of home. Location of nearest store.
Location of alternative stores.
Location of products. Location of competitor’s
products. Location of friends. Location of
everything

12. 1. Payments + Augmented Reality

13. 2. What Is A Location?
STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=IJkRtnfNCo4

14. 3. When Location Benefits All

15. 4. Not Just Gamification Anymore

16. 5. Taking The Store To The People

17. 6. The Re-Emergence Of SMS
91% of people said they were
positive about receiving 3rd
party messages via O2
95% of all SMS messages are read
within 3 minutes

18. 7. Content Is King, But Context Is The Advisor

19. 8. Connect Media Together

20. 9. The Re-Invention of Search

21. 10. Bridging Social & Location

22. 11. Creating Memorable Experiences
EMART SHAWDOW QR CODE
http://www.youtube.com/watch?v=Z0Npq6Hgp2M

23. 12. Location is About Data

24. Key Takeaways
“A place is wherever you are right now”
“It’s not only about hyper-local, but really about hyper-
relevance”
“LBM is not only about mobile, but the integration of
media around places”