2. “entendre”
In
French
the
verb
to
listen
is
entendre,
from
the
same
root
as
“entender”,
to
understand
in
Portuguese.
“sen;re”
The
Italians
go
a
step
further.
They
use
the
verb
‘sen;re’,
both
for
listen
and
feel.

3. The
Listening
Agency
is
a
consultancy
specialized
in
helping
brands
to
understand
and
engage
with
people
in
the
digital
age.
We
employ
ethnographic
and
innova;ve
qualita;ve
research
methodologies
to
get
closer
to
the
lived
experiences
of
people
allowing
our
clients
to
beFer
understand
their
aGtudes
and
behaviors
as
consumers
and
as
communicators.
Based
in
São
Paulo
we
are
also
an
affiliate
of
TWResearch
in
London.

4. The Listening Agency
PEOPLE LISTENING
BRAND LISTENING
DISCUSSIONS
Focus Groups
BRAND
Brand Essence
Depth Interviews
EXPRESSION
Presence and Positioning
Street Interviews (Vox-Pops)
DEEP
Ethnograhic Research TREND
Market Trends and
LISTENING
Diaries, Vídeo Portraits, AUDIT
consumer behaviour
Digital Research
COLLECTIVE
Collaborative Projects
INSIGHT
Reports about the Brazilian
VOICES
Online and Offline panels
BRAZIL
market and Brazilian consumers
CROWD
Quant Studies – face to BUSINESS Benchmarking & Desk Research
LISTENING
face / online
STATEMENT
Media Planning
Pitch Preparation
PEOPLE LISTENING
+
BRAND LISTENING
CONVERSATIONS WITH…

5. Digital Debates
“Open
has
revolu;onised
everything
we
do…
culture
doesn’t
exist
in
a
vacuum
and
that’s
what
our
open
plaPorm
gives
us
is
a
conversa;on
and
there’s
really
only
a
point
to
a
conversa;on
if
its
two
people
listening
to
each
other”
Catherine
Shoard,
The
Guardian,
Reino
Unido

6. Clients
Our clients reflect a broad range of market sectors both here in Brazil and
internationally
Media & Technology
Culture & Sport
FMCG
The Youth Market
Marketing & Communications

7. Projects
We provide that inform decision making and brand
strategy across various market sectors
NPD – all stages and from new mobile aps to new clothing lines
Product evaluation – from TV programmes to cultural events
Trends & benchmarking – comparative studies
Branding studies– values, competitive mapping
Communications – marketing, events e campaigns
Audience Profiling – behaviour, needs, segmentation studies

8. Methodologies
We use an array of methodologies speciofic the needs of each individual project
Traditional Methodologies– Focus groups and depth interviews
Ethnographic – participant observation, video diary & scrapbooks
Desk e Desktop – research & insight from secondary sources
Collaboration – creative methodologies such as panels and forums
Digital Tools – online discussions, monitoring of online behaviour

9. Listening +
We also undertake our own projects exploring a range of changes in
Brazilian society
Brasil@Home:
an
ethnographic
project
exploring
the
differences
and
transforma;ons
in
the
rela;onships
between
Brazilians
and
the
concept
of
home.
Digital
Lives:
an
ongoing
project
which
explore
issues
of
ethics,
e;queFe
and
the
opportuni;es
and
challenges
associated
with
digital
media
3iT:
An
exploratory
project
to
understand
the
rela;onship
between
an
ageing
popula;ons
and
new
media
technologies

10. Ethnographic Research
“When
people
talk
listen
completely.
Don't
be
thinking
what
you're
going
to
say.
Most
people
never
listen.
Nor
do
they
observe.
You
should
be
able
to
go
into
a
room
and
when
you
come
out
know
everything
that
you
saw
there
and
not
only
that.
If
that
room
gave
you
any
feeling
you
should
know
exactly
what
it
was
that
gave
you
that
feeling”
Ernest
Hemingway:
"Mister
Papa",
LIFE
magazine
(1949)
The
Da
Silva
Family,
Londrina,
Paraná

11. We
don’t
just
react
to
trends.
We
also
like
to
ini;ate
interes;ng
conversa;ons
for
our
clients.
Recently
we
bought
Piers
Jones
of
The
Guardian
to
discuss
their
‘Digital
First’
strategy
and
Facebook
applica;on
with
the
Brazilian
media.
Conversations
with The
Listening
Agency

12. The
challenge
of
crea;ng
engaging
content
isn’t
just
something
which
confronts
our
clients.
We
also
regularly
contribute
to
academic
literature
and
publica;ons
such
as
Meio
&
Mensagem,
Proxxima
(Brazil)
and
Contagious
(UK)
Conversations
with The
Listening
Agency

13. We
also
like
to
par;cipate
in
debates
about
contemporary
culture
via
our
par;cipa;on
in
events
such
as...
-­‐
Social
Media
Week,
São
Paulo
-­‐
“The
Transforma;ve
Power
of
Digital”
Terra
-­‐ New
Brand
Communica;ons,
SP
-­‐ TV
Social,
Brasília
-­‐
The
Marke;ng
Society
Annual
Conference,
London
Conversations
with The
Listening
Agency

14. Cultura Barulhenta
Ouvir
é
o
percurso
mais
seguro
e
mais
eficiente
para
ajudar
na
tomada
de
decisões
que
execu;vos
seniores
devem
fazer.
Ouvir
bem
pode
em
úl;ma
análise
significar
a
diferença
entre
uma
carreira
mais
longa
e
uma
mais
curta”
McKinsey
Quarterly