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1 of 18
JULY 2013
Best of
the branded web
@TheMarkCarroll
no cynicism just
the best bits to
help inspire you
to make better
content
a round up of
the best
content from
across the web
this month
@TheMarkCarroll
Videos
Part 1
@TheMarkCarroll
Danny MacAskill’s Imaginate
As usual Red Bull haven’t done things by halves.
Two years in the making, street trials rider Danny
MacAskill releases his brand new riding film.
Whilst previous projects have focused on
locations and journeys, MacAskill's Imaginate
sees Danny take a completely different
approach to riding. Enter Danny's mind and
enjoy.
Watch the video
@TheMarkCarroll
Carling Royal Baby ad
One of the better branded attempts at Newsjacking
the arrival of the Royal Baby. Put live as soon as the
news broke about, clearly they had two versions lined
up depending on the news.
See the video
@TheMarkCarroll
Clam Kings
A nice take on all of the ridiculous dramatic reality
shows which seem to pop up on a weekly basis.
See the video
@TheMarkCarroll
Web
Part 2
@TheMarkCarroll
BA – Picture your holiday
A nice site from BA, playing on the popularity of
the visual web (Pinterest, Fancy, Tumblr) pick
out the images which best fit what your looking
for and have holidays recommended based on
those pics.
See the site
@TheMarkCarroll
Wrangler 404
Good 404 pages have become a regular
occurrence. It had been a while since I had
actually encountered one for a real reason.
Go to the site
@TheMarkCarroll
RAV4 outdoor website
Putting a website into the real world and interacting
by riding through it. Nice idea and good fit for the
brand.
Watch the video here
@TheMarkCarroll
Social
Part 3
@TheMarkCarroll
Adidas #hitthewinner
We’ll see plenty more of these twitter specific larger
campaigns, but this was a good simple one. Playing
along during Andy Murray Wimbledon matches.
See more
@TheMarkCarroll
Mobile
Part 4
@TheMarkCarroll
Kontor Records
Vinyl sales are on the up again, was nice to see
this piece of DM activity integrate new
technology to create a great campaign.
See the video
@TheMarkCarroll
Lynx Get Le Girl App
Language barrier? What language barrier? An
app which gives you chat up lines to try whilst
you’re abroad. Challenge your mates in the
Chat Up Challenge – you might get le girl or you
might get a slap in the face.
More about the app
@TheMarkCarroll
Serato control app
Digital DJing keeps getting more digital and
even cheaper. Now you can turn your iPad into
an external controller with some real nice
interface features.
Find out more
@TheMarkCarroll
Book Of
The MonthMobile First by Luke Wroblewski
Whether you know anything about mobile or not this
is definitely a good starting point but also if you do
know your stuff, it’s a pretty good round up of
the current state of the mobile landscape.
Best practice small and large.
@TheMarkCarroll
More on Amazon
More
Next
Month
@TheMarkCarroll
Follow:
themarkcarroll
Visit:
ThingsISee.me

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Best of the Branded Web - July 2013

  • 1. JULY 2013 Best of the branded web @TheMarkCarroll
  • 2. no cynicism just the best bits to help inspire you to make better content a round up of the best content from across the web this month @TheMarkCarroll
  • 4. Danny MacAskill’s Imaginate As usual Red Bull haven’t done things by halves. Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill's Imaginate sees Danny take a completely different approach to riding. Enter Danny's mind and enjoy. Watch the video @TheMarkCarroll
  • 5. Carling Royal Baby ad One of the better branded attempts at Newsjacking the arrival of the Royal Baby. Put live as soon as the news broke about, clearly they had two versions lined up depending on the news. See the video @TheMarkCarroll
  • 6. Clam Kings A nice take on all of the ridiculous dramatic reality shows which seem to pop up on a weekly basis. See the video @TheMarkCarroll
  • 8. BA – Picture your holiday A nice site from BA, playing on the popularity of the visual web (Pinterest, Fancy, Tumblr) pick out the images which best fit what your looking for and have holidays recommended based on those pics. See the site @TheMarkCarroll
  • 9. Wrangler 404 Good 404 pages have become a regular occurrence. It had been a while since I had actually encountered one for a real reason. Go to the site @TheMarkCarroll
  • 10. RAV4 outdoor website Putting a website into the real world and interacting by riding through it. Nice idea and good fit for the brand. Watch the video here @TheMarkCarroll
  • 12. Adidas #hitthewinner We’ll see plenty more of these twitter specific larger campaigns, but this was a good simple one. Playing along during Andy Murray Wimbledon matches. See more @TheMarkCarroll
  • 14. Kontor Records Vinyl sales are on the up again, was nice to see this piece of DM activity integrate new technology to create a great campaign. See the video @TheMarkCarroll
  • 15. Lynx Get Le Girl App Language barrier? What language barrier? An app which gives you chat up lines to try whilst you’re abroad. Challenge your mates in the Chat Up Challenge – you might get le girl or you might get a slap in the face. More about the app @TheMarkCarroll
  • 16. Serato control app Digital DJing keeps getting more digital and even cheaper. Now you can turn your iPad into an external controller with some real nice interface features. Find out more @TheMarkCarroll
  • 17. Book Of The MonthMobile First by Luke Wroblewski Whether you know anything about mobile or not this is definitely a good starting point but also if you do know your stuff, it’s a pretty good round up of the current state of the mobile landscape. Best practice small and large. @TheMarkCarroll More on Amazon