1. Making Social
Sparks

2. What’s the
BIG idea?

3. What’s the
BIG idea?

4. To develop timely and
culturally relevant small
ideas which people
connect with instantly...

5. SPARKS!
Which will ignite action...

6. These two
chaps have to
work together
to create a
spark...

7. The thumbwheel is
nothing new...
RELEVANCE!
Relevance is always
relevant however you
are talking to your
audience - social, email,
mobile - if it’s not relevant
fans aren’t going to stick
around and listen...

8. You need to fuel that
relevance...

9. Culture

10. “
Culture
the attitudes and behaviour
characteristic of a particular
social group
”

11. Different social groups need to be
treated differently

12. There are no set rules...

13. Just big, cheesy, motivational speaker style...

15. d...
o un
ll ar
s a
I t’

16. EVERY DAY!
e Special occasions
e Anniversaries
e Events

17. Find for inspiration where
your fans might...
e Tumblr
e Reddit
e Pinterest
e ffffound
eThe Fancy

19. As a brand - stealing work or ideas is bad
BUT YOU CAN...

20. GET
INSPIRED!

22. Take your inspiration and start creating...
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What your fans want
Brand filters
Relevance
CONTENT!

23. What drives relevance
and culture? Rele
vanc
e
Cultu
re
Timing

25. Current affairs*
*It might not be the head lines

26. Too good to be true?
It has been done...

27. Mr Porter Tumblr

28. Lynx Facebook content
timely visualised conversation starters

29. Innocent Drinks Facebook content

30. Fosters Facebook
Continual conversation and
series posting

31. Understand your audience
+
Tap into their culture
+
Keep it relevant
=

32. SPARKS!
INTEREST
ti on
r sa
n ve
Co
comments
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