The document discusses the expanding data discovery market. It summarizes a Gartner report that found business users are increasingly interested in easy-to-use data discovery tools from smaller vendors, despite risks of data fragmentation. While traditional BI vendors like Oracle, SAP, and IBM are leaders, smaller vendors like Tableau, Tibco and QlikTech are gaining popularity for their ease of use. The report also found that business users and IT have different priorities for BI tools, but that the gap between their perspectives is shrinking. Mobility, diverse data types, and a growing set of use cases are pushing the boundaries of traditional BI.

1. E-Guide
THE EXPANDING
DATA DISCOVERY
MARKET
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THE EXPANDING DATA DISCOVERY MARKET
I and analytics are being asked to do a lot
more stuff than it has been doing, and the
market is expanding to address those dif-
ferent needs says John Hagerty, Gartner
analyst.That’swhybusinessusersareturningtodatadiscoveryfor
itseasy-to-useandeasy-to-deployanalyticstools.InthisexpertE-
Guidefindoutwhichdatadiscoveryguysareleadingthepack,what
makesthistechnologysohotandwhytraditionalBIisjustnotcut-
ting it.
B

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DATA DISCOVERY VENDORS CAST SPELL IN GARTNER
MAGIC QUADRANT FOR BI
Nicole Laskowski, News Editor
Business intelligence (BI) and analytics continue to stake a claim as two of
the most important technologies for organizations today. In fact, according to
the Stamford, Conn.-based Gartner Inc.’s annual survey of chief information
officers, analytics and BI are the top technology priority of 2012. The market,
though, is changing.
Earlier this month, Gartner released its annual Magic Quadrant for Busi-
ness Intelligence Platforms, which rates the strengths and weaknesses of the
vendors in the market. Each must generate at least $15 million in BI-related
softwarelicenserevenueannually,delivernineof14capabilities(see“Gartner
defined”) and obtain a minimum of 30 reference customers to participate in a
survey.Vendorsarethenchartedonthegraphicalquadrantasavisionary,niche
player, challenger or leader.
Like last year, business users are interested in data discovery tools
from smaller vendors “despite the risk of creating fragmented silos of data,

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definitions and tools,” according to the report. Known for their ease of use and
ease of deployment, data discovery tools dispel traditional IT thinking, which
tendstofavorlargestackvendorslikeOracle,SAP,IBMandMicrosoft,alllisted
as leaders in this year’s report.
“This is a fundamental shift in the way the BI marketplace is developing,”
said John Hagerty, Gartner analyst and lead author of the report.
Butthisyear’sanalysisisalsomarkedbytheriseofmobility,theexploding
types of data and the expanding set of use cases. Combined with the attrac-
tion to data discovery products, the research indicates that reliance on data is
growingasabigger,morediversesetofusersdemandtoolstohelpmakesense
of the numbers.
DATA DISCOVERY DEBATE
Enthusiasm for data discovery tools provides insight into the different quali-
ties sought after by business users and IT. According to the Magic Quadrant,
business users seek flexibility and speed; IT looks for standards, performance
and data quality.
Analyzingthe1,364responsestothesurvey,thisyear’sreporttakesthedis-
cussiononestepfurtherbyidentifyingtheroleofrespondentsandprioritizing

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theirpreferredqualities.ForIT,representedinalmost38.9%ofsurveys,priori-
ties start with functionality followed by end-user ease of use and data access
and integration capabilities. For business users, represented in 20.8% of the
responses,prioritiesbeginwithend-usereaseofusefollowedbyfunctionality
and integration.
“ThebusinessuserandITaretryingtogettothesameendgame,butthey’re
coming at it from different perspectives,” Hagerty said.
WhiletheongoingpopularityfordatadiscoverytoolsreflectswhatGartner
refers to as “a conflict,” Hagerty said it also suggests a positive development:
The chasm -- or how greatly the two perspectives differ -- is shrinking.
“There’s recognition on both sides that they need to accomplish this to-
gether,” he said.
SMALL VENDORS OUTPACE LARGER COUNTERPARTS
But this newly popular genre of tools can create some difficulty for businesses
that have traditionally leaned on the Oracles, SAPs and Microsofts to sati-
ate their BI needs. That’s because large vendors have been slower to respond,
Hagerty said.
In other words, IT may need to move away from the desire to standardize

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on a single vendor, though Hagerty listed MicroStrategy with Visual Insight,
IBMwithCognosInsightandMicrosoftwithPowerViewasexamplesoflarger
vendors embracing the trend.
“Platform vendors … are stepping up and trying to deliver,” Hagerty said,
“albeit more slowly [than data discovery vendors].”
Instead, vendors leading the data discovery charge include Tableau and
Tibco Software (Spotfire), both labeled as challengers in Gartner’s Magic
Quadrant. A third vendor, QlikTech, is listed as a leader. These three were also
the only data discovery vendors to appear in last year’s Magic Quadrant.
ButGartnerauthorsalsomadeitapointtoincludewritteninformationon
several other data discovery vendors unable to meet all of Gartner’s require-
ments, including Advizor Solutions and Quiterian. Finally, Gartner’s report
includesEndeca,whichOracleacquiredduringtheMagicQuadrantevaluation
process.Endecaisdescribedasauniquedatadiscoveryvendorbecauseitoffers
search-baseddatadiscoverytoolsratherthaninteractivevisualizationtools,a
distinction Gartner refers to as a bifurcation.
“You can take an enterprise BI platform and make it do a lot of things. I’ve
seenbusinessestakethoseplatformsandmakethemsinganddance,”Hagerty
said. “But it becomes an IT project and it takes time to do that kind of stuff and

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buildthatkindoffunctionality.Nowusersdon’tneedtowait.…That’sthemes-
sage from the data discovery people.”
MOBILE, DATA AND USE CASE
Business users are hungry for easy-to-use tools, and they’re also hungry to use
those tools in new ways, such as on smartphones and tablets. In fact, accord-
ing to the survey results, 33% of respondents plan to deploy mobile BI in 2012.
Numbers like these influenced Gartner’s decision to judge products based on
their mobile BI capabilities for the first time this year.
“That’s one of the fundamental directions BI has to step up to: All sorts of
data from all types of sources need to be delivered in a consumable way in a
mode that makes the most sense to them,” Hagerty said.
But Hagerty noted that mobility is one of several elements pushing the
boundaries of traditional BI. Another is the varied types of data and the po-
tential that kind of information offers. For example, while the most popular
responses for BI and analytics use cases are still finance, sales and operations
analysis, others include risk management, quality management and social
media.
Thedatasourcessupplyingthatkindofinformationcomefromavarietyof

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THE EXPANDING DATA DISCOVERY MARKET
places that resides both inside and outside the enterprise, Hagerty said.
“BIandanalyticsarebeingaskedtoaddressalotofstuffthesedays,”Hagerty
said. “It’s not just looking at rows and columns of information anymore.”
HagertybelievesthisrepresentsamaturityintheBIandanalyticsmarket,
asbusinessespushthetechnologydeeperintoandwideracrosstheirorganiza-
tions. And it represents a noteworthy pattern in the Magic Quadrant.
Many of the large, experienced platform vendors such as IBM, Microsoft
and SAP appear in the leaders square while smaller vendors, such as arcplan,
knownforitsdataintegrationcapabilities,orAlteryx,whichoffersgeographic-
based applications, appear in the niche and challenger categories.
That could mean another round of acquisitions where larger vendors buy
up smaller ones to get additional functionality, Hagerty said.
“BI and analytics are being asked to do a lot more stuff that it has been do-
ing, and the market is expanding to address those different needs,” he said. “BI
in 2013 and 2014 will look very different than it does in 2011 and 2012.”

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7 WONDERS OF BI: STRAIGHT FROM GARTNER'S SUMMIT
John Crupi
Afewweeksago,Iattendedapacked2012GartnerBusinessIntelligenceSum-
mitandIhavetoadmit,itcontinuestobemyfavoriteenterprisesoftwareevent
of the year.
I've been to hundreds of events around the globe and the Gartner BI Sum-
mit continues to prove its worth. It's not every event that, in three days, gives
youacompletelookintothestateoftheenterprisesoftwaremarket--and,even
morerelevanttome,thestateofanever-growingbusinessintelligencemarket.
As I sat through the analyst and vendor sessions, I tried my best to capture
thegrowingmarkettrendsaswellasprominenthypecycles.Ihadquitealotof
informationtopullfrom,butasIpouredthroughmynotes,whatbecomeclear
were the seven wonders I wanted to share. Everything from what's rocking to
what's not is included in my seven wonders of BI.
DATA DISCOVERY, SELF-SERVICE & DASHBOARDS
First,thedatadiscoveryguys(TibcoSpotfire,QlikTechandTableau)arereally

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rockin'. The sector is hot and customers really love the ease of use and do-it-
yourself capabilities. But what makes this technology so hot is the growing
trend of self-service. It proves to me, and the millions of companies who have
invested in data discovery tools, that traditional BI is just not cutting it. It's
simple:ThebusinesswantsnewgenerationtoolstoaugmenttheirBIportfolios
so they can build their own decision support dashboards.
Next,self-serviceisnolongeranoutlier;it'sbecomingthenorm,especially
in BI. It's made sense for years, but the market just wasn't ready. But today,
the business will no longer wait for IT to build everything. If they can get their
handsontoolseasyandpowerfulenoughforthebusinesstodo-it-themselves,
thenthey'lldojustthat.Self-servicedoesn'tmeanyoucandoeverythingyour-
self; it means you can do more yourself. And if technology and users continue
at this pace, then the "more" you can do will grow dramatically. I know some
might have never thought users would be able to analyze hundreds of millions
of records without the help of a data warehouse team--but they are doing so,
and it's time to recognize the self-service BI approach.
Third,dashboardsarebecomingthenew"pixel-perfect"report.Remember
CrystalReportsandallthefussabouttheiruniquepixel-perfectquality?Well,
that'snowdashboards,excepttoday'sdashboardsaredirectlyconnectedtolive

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enterprise systems and applications. These dashboards must be as aestheti-
cally appealing as their pixel-perfect PDF counterparts.
Thisalsomeansdashboardsarenolongerjustforexecutivesandindividual
analysis;theyarenowthenewliveanalytics,reportingandbriefingtool.Some
organizations even run live, real-time dashboards on large-screen monitors
throughout their headquarters so customers can see what's happening. One
thingthathasn'tchanged:Whentherearecustomersinvolved,beautymatters.
Fourth, everyone is betting on tablets (iPads, to be exact). Tablets are
becoming the poster child for mobile BI. But, I don't believe it's the tablet-
enabled BI reports that will be the hit. I predict it's the "new BI" like real-time
operational BI dashboards that give users immediate operational intelligence
directly tying to business impact. I know sales reports look great on an iPad,
butifIcanseemymanufacturingdashboardswithup-to-the-minuteinforma-
tion that includes my supplier's real-time delivery status wherever I am and
whenever I need it, then that's a game-changer.
'BUSINESS REAL-TIME,' BIG DATA & BI BUDGETS
Fifth, in the past few years I've heard very little about "real-time BI", or real-
time anything for that matter. Last year, I heard one of my favorite Gartner

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analysts, Roy Schulte, speak about real-time operational intelligence in the
form of complex event processing (CEP) and business activity monitoring
(BAM), which is very IT-centric. This year, his real-time operational intelli-
gence talk didn't mention CEP or BAM once! It was all business value.
I'mbettingreal-timeismoreaboutthebusiness,notthetechnology--which
probablyhastodowiththefactthatinformationisconstantlychangingandthe
decision window continues to compress. Where the business used to be able
to wait a few months or a few weeks, now they need information as it happens
so they can make real-time decisions. That's something I like to call "business
real-time."
Sixth, "big data" is everywhere, and it seems to be in every BI vendor's
booth, too. But I noticed something interesting. At one of the full-conference
sessions, the question was asked; "Will you be buying a big-data solution this
year?"Amazingly,onlyafewofthethousandsofattendeesraisedtheirhands.I
havetoadmit,Iwasabitperplexed(aswastheanalyst).Howcouldsomething
with so much hype have so little "buying" interest from the BI community? It
may be due to one or all of these possibilities:
Companiesaren'tbuyingbig-dataproducts,butratherusingopensource

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to do it themselves.
TheBIcommunitypolledisnotthebuyerofbig-datasolutions.Although
bigdatahasbeenco-optedundertheBImoniker,it'sactuallyverydiffer-
entfromtraditionalBI,whichmaybethereasonmanybigdatasolutions
are being built (and bought) by non-BI groups within an organization.
Bigdataisstillverymuchinthehypecycleandtheremaynotbeasmuch
buying as there is dabbling.
Finally, the BI budget is shifting from IT to the line-of-business, which
makes perfect sense to me. Now that the line-of-business is sick of dump-
ing everything into Excel and they've gotten a taste of DIY with Qliktech and
Tableau, this saying reigns true: The more you get, the more you want. If the
line-of-business can do data discovery themselves, why not do more BI, such
asreal-time,SaaSandevenbigdataanalyticsthemselves.Sowhatdoesallthis
mean? The line-of-business can buy BI themselves.
That'smyquick-and-dirtysynopsis.Beonthelookout:Everythingispoint-
ing toward a big resurgence in BI. We may not see the hockey-stick growth in

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2012, but I'm predicting we'll definitely see it in 2013. Where do you see the
business intelligence market going in the year to come?

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