If you're scratching your head about what's appropriate content for your workplace Digital Signage, you'll want to see this presentation on using weather and forecasts as part of your audience-building strategy. Then contact The Marlin Company for a Digital Signage provider who can supply you with a good mix of subscription and DIY weather content options. www.themarlincompany.com | 800.344.5901

1. Do weather forecasts belong on
your workplace digital signage?

2. 40%
60%
0
10
20
30
40
50
60
70
Weather Story
TV newscasts lead with the weather
a whopping 40% of the time.

3. And most of us walk around with mobile weather
stations in the form of smartphone apps.

4. So you’d think that Doppler radar maps and weather
forecasts on workplace digital signage wouldn’t be a
necessity…. But you’d be wrong.

5. In fact, a weather feed may be the best prescription for an
effective digital signage program. Here are just a few of the
amazing benefits:

6. Attract repeat viewers
It’s all about our tendency
to follow the path of least
resistance. You simply can’t
beat the ease in which a
weather forecast on your
big screens can be taken in
and digested.
When employees can count on seeing weather
feeds on your digital signage, they’ll come back
for more.

7. Yes, smartphone apps are just a few clicks away. But even those
few clicks could be just enough work to make your digital signage
weather feeds look like the more attractive choice.
And if your company has a BYOD
(Bring Your Own Device) policy
that prohibits smartphone use at
work, then the benefit of
displaying a weather feed on your
digital signage becomes even
more apparent.

8. Break down silos
It doesn’t matter if you’re a CEO or a line worker; everyone is
interested in the weather. This presents an amazing opportunity
for bonding and sharing across titles and departments,
particularly if your digital signage screen can be segmented into
multiple frames.
A conversation that starts off
about the weather can
quickly grow to encompass
the other content on your
screens, from production
metrics to the latest company
initiatives and updates.

9. As much as the local news stations have turned weather forecasts into infotainment,
it’s unquestionable that a last-minute weather update could save a life.
The weather warnings don’t have to be about something as extraordinary as an
approaching tornado. Even a simple notice about fog or the potential for icing could
make the difference for employees as they leave the building.
This end-of-day digital signage check-in could become part of their routine. And it’s
one more opportunity to promote safety initiatives that go beyond weather reports.
Employee Safety

10. • Built-in weather feeds
• Accepts RSS
• Accepts URLs/Website
addresses
• Icon-based forecasts
• Doppler radar maps
• Heat index maps
So where do you start? Make sure you choose
a digital signage provider that offers a few
options for local weather input.

11. Weather forecasts on your workplace Digital Signage?
You bet! And for once there’s a guarantee that the
weather will be on your side. Give it a try today.
www.themarlincompany.com