The Indian animation industry has grown substantially between 2008 and 2012, with the market size increasing from $460 million to $1,192 million and a growth rate of 20% per year. While India has a miniscule share of the global animation market, domestic demand, lower costs, the gaming market, and animation education programs are driving growth. Indian animation movies have been produced since the 1970s and several recent films have been box office successes. Visual effects have also improved in Indian cinema, with V. Srinivas Mohan winning several national awards for his work and Tata Elxsi's visual computing division winning for their effects in the film Anniyan.

1. Animation industry
India 2012
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2. Market
Growth:
Year 2008 - $460million
Year 2012 - $1,192million
Growth rate:
20%
- Various home grown animation production/movies based on Indian mythological
characters are also gaining prominence
- Industrial designing
India occupies a miniscule market share of the global
market
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3. Drivers
Domestic Demand
Cost Advantage
Gaming Market
Animation Courses
Education
Tie-ups
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4. Balance
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5. Trends
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6. Indian Animation Movies
Year: 1974
Traditionally animated short
educational film released by the Films
Division of India
Year: 2008
Computer animated musical
comedy film
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7. Indian Animation Movies
Year: 2012 Upcoming!!!
bilingual stereoscopic 3D
animation film
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8. Special Effects in Indian Cinema
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9. Special Effects in Indian Cinema
WHO AM I ?
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10. Special Effects in Indian Cinema
V. Srinivas Mohan - Indian visual effects designer.
-Founder, Indian Artists Computer Graphics
- He has been working in the Indian film, visual
effects department from the year 1996. He has received
three National Film Awards in Special Effects.
National Film Award for Best Special Effects
• Enthiran
• Sivaji
http://srinivasmohan.wordpress.com/
• Magic Magic
IIFA Award for Best Special Effects
• Enthiran
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11. Special Effects in Indian Cinema
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12. Special Effects in Indian Cinema
Tata Elxsi's VCL division wins National Award for Anniyan. Tata Elxsi's VCL (Visual
Computing Labs) division, its animation and visual effects arm, has won the 53rd
National Film Award (Best Special Effects) for their work in Shankar's Anniyan, a Tamil
movie that went on to become a mega blockbuster. Termed the Silver Lotus
Award, the award was given in recognition of the superlative visual effects and
animation work that Tata Elxsi has done in the film.
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13. Thank You
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