How digital is disrupting distribution?

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Jeudi 27 novembre 2014 aura lieu la 6ème Luxury Society Keynote. C'est une journée pour comprendre l’attente des consommateurs en ligne du luxe. David Sobel y interviendra parmi des grandes marques comme Balenciaga, Kenzo ou encore Van Cleef & Arpels.
Plus d'info : http://lskeynotedigital.evolero.com/

Voici la présentation de David Sobel

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How digital is disrupting distribution?

  1. 1. &
  2. 2. OUR VISION RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence
  3. 3. OUR CLIENTS
  4. 4. OUR EXPERTISE DESIGN Website’s creation Ergonomics User experience Merchandising CREATION Potential analysis Benchmark Best practices Digital vision Digital ecosystem IT SERVICE Logistics from A to Z Customer care Reservation Tablet in store CONTENU Day to day animation Photo shooting Video shootinh PERFORMANCE E-Marketing CRM Social Media Click and Collect Integration Development Hosting Maintenance
  5. 5. IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING ?
  6. 6. DISRUPTION
  7. 7. Once upon a time, retail and wholesale were happy together…
  8. 8. DIGITAL
  9. 9. 40 000 Multibrand stores were closed down in France in 2013 (and 2/3 of the dinosaurs died)
  10. 10. Footwear sales =
  11. 11. ONLINE sales = ++ Footwear sales
  12. 12. OFFLINE sales = ++ -- Footwear sales ONLINE sales
  13. 13. FIRST DISRUPTION : PRODUCT KNOWLEDGE 1995-2006 BIRTH OF ECOMMERCE
  14. 14. BRANDS & SALES ASSISTANTS & CUSTOMERS THE NEW DEAL
  15. 15. BEFORE : SALES ASSISTANT = AUTHORITY PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS BRAND CLIENT X X X >
  16. 16. PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS X X X < FROM NOW ON : ACTIVE CONSUMERS BRAND CLIENT
  17. 17. SECOND DISRUPTION : MOBILE 1995-2006 BIRTH OF 2007-2014 MOBILE
  18. 18. THE SHOWROOMING PHENOMENON STORE BECOMES A SHOWROOM 20% of Americans PURCHASE IS MADE ELSEWHERE 58% on THREAT FOR RETAIL
  19. 19. THIRD DISRUPTION : THE « ONLY ONE » 1995-2006 2007-2014 BIRTH OF MOBILE 2014-… CONVERGENCE
  20. 20. CONVERGENCE TOWARDS THE « UNIQUE » CUSTOMER DATA MOBILE CROSS CHANNEL CONTENT
  21. 21. CULTURE TOUCH SCREEN STOCK AND PRODUCT INFORMATION VIRTUAL 3D FITTING ROOM DRIVE CLICK AND COLLECT / NO MORE QUEUE INFORMATIVE SCREEN VARIOUS INFORMATION QR CODE TERMINAL PRODUCT INFORMATION TERMINALS PROMOTION / IBEACON SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN SHOP 24H /24
  22. 22. ZERO STOCK CONCEPT STORE BY DESIGUAL
  23. 23. FUSION OF WORLDS
  24. 24. HOW ABOUT YOU, WHAT IS YOUR UBER ?
  25. 25. MAKE IT HAPPEN & DAVID SOBEL CEO +33 (0)6 23 17 74 89 david.sobel@the-oz.com

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