The key to a great LinkedIn profile is to know your outcome. Once you know whom you want to attract via your LinkedIn profile, creating the right content will be a lot easier. If you’re a business owner, entrepreneur, CEO or part of a sales team, you’ll find these top tips for your LinkedIn profile are very different to regular articles you’ll find on customising your profile.

1. TheProfile.Company
Your LinkedIn Profile
From Top to Toe
By Naomi Johnson

2. 1 Headline
A Good Headline:
 Provokes curiosity
 Starts a conversation
 Gives a good overview
 Includes key search words
 Says something personal about
you
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3. 2 Summary
A Good Summary:
 Speaks directly to your
audience(s)
 Outlines the problems of your
prospects
 Educates the prospect and
raises awareness for your
solution
 Establishes your credibility as
an expert
 Shares what you do
 Ties all the loose ends together
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4. TheProfile.Company
3 Rich Content Media
Good Rich Media Content:
 Include testimonials, interviews,
presentations, book excerpts,
examples of work, and visuals of
products
 Provide a valuable inside view of
the company, and allow your
prospect to spend time with you,
building ‘know, like, trust’
 Educate your prospect on how to
buy
 Add a call to action
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5. 4 Experience
Your experience should:
 Tell the story of how you ended up
doing what you’re doing today
 Establish your credibility
 Give an insight into who you are,
and what motivates you
 Provide the viewer with a
knowledge of the industries you’ve
experience in
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6. 5 Education
Your education should:
 Justify why you’re the expert
 Put extra clout behind what you
have to say
 Let people know you have training
in a particular strategy or
methodology
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7. 6 Projects
Your project should:
 Provide a unique insight into your
interests and affiliations
 Let people know what you are
thinking
 Draw attention to activities or
events people can get involved in
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8. 7 Advice for Contacting
Advice for Contacting:
 Inform your prospect about the
best way to get in touch with you
 Manage your prospect’s
expectations about when you are
likely to reply
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9. 8 Voluntary
Your Voluntary Experience:
 Gives an insight into what you
care about and hold important
 Increases visibility of the charity
 Lets people know how they might
collaborate with you
 Give context to the conversation
so that people are confident to
reach out
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10. 9 Interests
Including your Interests:
 Adds personality and makes you a
3-dimensional person
 Allows your prospects to build
‘know, like and trust’ with you
 Can provide common ground to
establish a new relationship
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11. 10 Publications
Using the Influencer Platform
 Drive extra traffic to blogs and
publications you’ve been featured
in
 Feature your book and news
articles you’ve been featured in, or
reports you’ve written
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12. 11 Influencer Platform
Using the Influencer Platform
 Share your unique take and point
of view
 Get on your soap box and find
like-minded people
 Post valuable content in groups to
start conversations. Make sure
that the information is authentic
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13. About:
• Founder of TheProfile.Company
• Author of ‘What to Put on Your LinkedIn Profile’ &
‘Grassroots to Green Shoots’
• Written profiles for individuals in Canon, Asda,
Oracle, Facebook, Coca-Cola
• Ran the ‘Rock Your Profile’ stand at LinkedIn’s
annual EMEA conference Talent Connect twice,
plus Social RecruitIn
Expert LinkedIn Profile Writer
How to Get Leads and What To Do With Them
Author | Speaker | Sugar-Free Vegan
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