Hacking The FIRM

•

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Katharine Robinson

Using The Forum for In-house Recruitment Managers as an example, I look at how to target existing communities to access passive talent.

Business Technologie

HACKING
THE FIRM
KATHARINE ROBINSON
@THESOURCERESS
15 TH NOVEMBER 2013

#FirmDay

HARNESS A
COMMUNITY
• Communities often spring up around professions or skills
• Not just when people are looking for a new job
• Great source of passive talent
• Talent that cares about doing a good job
• Talent committed to professional development

THE FIRM AS AN
EXAMPLE
Pretend that we’re looking to hire an in house recruitment
manager.
Maybe start with Google…

WEBSITE
We can see a lot of interesting information just from the
website:
-

Membership is based on strict criteria

-

Events

-

TheFIRM runs some awards

-

We can post a job

-

Twitter

-

YouTube

-

LinkedIn

YOUTUBE
• Who is commenting on videos?
• Who is in the videos?
• Even if a YouTube channel looks quite inactive/bare – you
can use it to send a message (useful for individuals’
profiles)

LINKEDIN
• If you can’t become a member:

• With a LinkedIn Recruiter licence all group members are
accessible to you.
• Who runs the group?
• If you can join:
•
•
•
•

Is the group active?
Can you contribute to the discussions or help anyone?
Can you share your jobs into the group?
Remember – you can turn off the emails from LinkedIn
Groups in your settings! Don’t let them put you off joining.

TWITTER
• Use TacticsHR tool to find out who follows The FIRM?
• Who Lists Gary and Emma / What lists are they on?
• Are there any hashtags associated with The FIRM and its
events?
• Monitor those tags with Tagboard.com
• Set up a search to monitor FIRM activity – consider setting
it up as a column in a Social Media dashboard tool like
Hootsuite or Tweetdeck

EVENTS
• Create an events calendar
• Set yourself reminders for industry events
• Monitor events via Twitter and other social networks to
help you find relevant people
• Engage with the event via Social Media
• Consider attending the event if recruiters are allowed
• Consider sponsoring some drinks at an event if the
audience looks particularly relevant

THE FIRM AWARDS
• Interesting people lists – Judges & Winners
• Use Google to site: search and see if there are any names
you missed.
• Monitor the awards on the night to see who’s there and
who’s winning!

SUMMARY
• Google for what you want

• Make a list of leads from a website or community page
• Join or Search member of a LinkedIn Group
• Follow or list any Twitter Accounts
• Set up searches to monitor community activity
• Set reminders for upcoming events
• Connect with (and stalk) the community leaders
• Check out anyone in YouTube videos or commenting on
community videos

KATHARINE ROBINSON
Sourcing Hat Ltd

LinkedIn:
UK Sourcers Group
Me: uk.linkedin.com/in/katharinerobinson

Twitter:
@TheSourceress
@UKSourcers
Blog:
uksourcers.co.uk

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1. HACKING THE FIRM KATHARINE ROBINSON @THESOURCERESS 15 TH NOVEMBER 2013 #FirmDay

2. HARNESS A COMMUNITY • Communities often spring up around professions or skills • Not just when people are looking for a new job • Great source of passive talent • Talent that cares about doing a good job • Talent committed to professional development

3. THE FIRM AS AN EXAMPLE Pretend that we’re looking to hire an in house recruitment manager. Maybe start with Google…

4. WEBSITE We can see a lot of interesting information just from the website: - Membership is based on strict criteria - Events - TheFIRM runs some awards - We can post a job - Twitter - YouTube - LinkedIn

5. YOUTUBE • Who is commenting on videos? • Who is in the videos? • Even if a YouTube channel looks quite inactive/bare – you can use it to send a message (useful for individuals’ profiles)

6. LINKEDIN • If you can’t become a member: • With a LinkedIn Recruiter licence all group members are accessible to you. • Who runs the group? • If you can join: • • • • Is the group active? Can you contribute to the discussions or help anyone? Can you share your jobs into the group? Remember – you can turn off the emails from LinkedIn Groups in your settings! Don’t let them put you off joining.

7. TWITTER • Use TacticsHR tool to find out who follows The FIRM? • Who Lists Gary and Emma / What lists are they on? • Are there any hashtags associated with The FIRM and its events? • Monitor those tags with Tagboard.com • Set up a search to monitor FIRM activity – consider setting it up as a column in a Social Media dashboard tool like Hootsuite or Tweetdeck

8. EVENTS • Create an events calendar • Set yourself reminders for industry events • Monitor events via Twitter and other social networks to help you find relevant people • Engage with the event via Social Media • Consider attending the event if recruiters are allowed • Consider sponsoring some drinks at an event if the audience looks particularly relevant

9. THE FIRM AWARDS • Interesting people lists – Judges & Winners • Use Google to site: search and see if there are any names you missed. • Monitor the awards on the night to see who’s there and who’s winning!

10. SUMMARY • Google for what you want • Make a list of leads from a website or community page • Join or Search member of a LinkedIn Group • Follow or list any Twitter Accounts • Set up searches to monitor community activity • Set reminders for upcoming events • Connect with (and stalk) the community leaders • Check out anyone in YouTube videos or commenting on community videos

11. KATHARINE ROBINSON Sourcing Hat Ltd LinkedIn: UK Sourcers Group Me: uk.linkedin.com/in/katharinerobinson Twitter: @TheSourceress @UKSourcers Blog: uksourcers.co.uk