"Being creative with data" 25th November - Experian Intergrated Marketing presentation
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Mark Lindsay from Experian Integrated Marketing at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.
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"Being creative with data" 25th November - Experian Intergrated Marketing presentation
- 1. Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009
- 3. Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place." “ We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.” Partnering with Agencies… - The top 5 UK media planning agencies use Experian to support their media planning activities - Experian supplied data and services to over 150 agencies in the past 24 months
- 4. Removing the guesswork from marketing with data-driven insight from Experian
- 5. Challenge us, succeed with us Who are your clients marketing to? Customer value Who is she? OR ……