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Opportunities in Data and Analytics
MY CONTROL Mobile marketing UPCAST Social Advertising Technology Platform AD CONTROL Paid search, Facebook, Display CROWD CONTROL Social Media JOURNEY CONTROL Analytics and conversion TRAFFIC CONTROL Natural Search Introduction
"I know that half of my advertising works. The problem is, I don't know which half."   John Wanamaker Not again….. Not correct
What has changed?
  (Not to scale) .
The changing media landscape Source: PwC / Advertising Association / Internet Advertising Bureau / WARC Note: Directories are estimated
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Chris Whitelaw, I Spy

  • 1. Opportunities in Data and Analytics
  • 2. MY CONTROL Mobile marketing UPCAST Social Advertising Technology Platform AD CONTROL Paid search, Facebook, Display CROWD CONTROL Social Media JOURNEY CONTROL Analytics and conversion TRAFFIC CONTROL Natural Search Introduction
  • 3. "I know that half of my advertising works. The problem is, I don't know which half."   John Wanamaker Not again….. Not correct
  • 5.   (Not to scale) .
  • 6. The changing media landscape Source: PwC / Advertising Association / Internet Advertising Bureau / WARC Note: Directories are estimated
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