Contenu connexe Similaire à Stop Building Links, Start Earning Them (20) Plus de Theo van der Zee (6) Stop Building Links, Start Earning Them4. Less ads that are
being displayed
means less profits
for Google
8. Early in 2012 several modification
related to anchor text were made
13. What is the average time that a visitor spends
on a given website?
14. Google can now determine the amount of bad
characteristics that a website has
18. The link profile is an important factor in how
Google Penguin judges websites
19. How does the link profile of a
trustworthy website look like?
25. Why did we start hoarding links from
other websites in the first place?
26. In the near future, links will remain an important
factor of the equation
33. Hang out with influential people and do
this in a strategic and respectable way
35. Use your blogs to build a bridge between your
products and search queries
Notes de l'éditeur 17 million years back, 0 seconds forward. Knowledge about history helps predict the future. Slightly more recent. Hands! Google Panda, Google Penguin, why important? Why updates like Panda or Penguin? User unsatisfied, user finds another search engine Est. $929 per second, Amazon does $1,084 Changes to algorithm = attempts to become more relevant A number of large ones are visible, 100s of smaller ones aren’t In 2012, monthly list, cryptic, lessons to be learned What does the anchor text say about the linked to website? 1st of 2 major updates that are discussed. 23th february 2011, Navneet Panda, engineer Content farms, low quality. Bad experience with search results, other search engines. Altavista? Ask? Use your credit card? Buy medicine for kids? Low quality signs. What about a couple of ads? Statistical info, time of site? How many clicks on site? Returning? GA or SERPS? Algoritmic, passed threshold? Lower positions, not removed 24th of April 2012, important Google update, why the name? Keyword stuffing, link exchange, cloaking, dupe content Not a rock climber, still the ‘fame’, a trick, not user first Quality, position on page, anchor text distribution, brands CNN, BBC, amount brand name > keyword. Your profile below threshold? Lower positions In the future still links? Model is broken Not just webmasters, however, you do need internet Just the public data, dispute, real time results are valuable Another dispute, big data, statistics, over 1B users Social network, +1’s, authorship On-page = cheating, scientific citations, volume counts Not just dump their model, limited access, likes are a factor TIME > 25 min = FAST. Volume x Conversion = links, people are smarter, Penguin punishes Ineffective, illegal, hard to detect, Penguin punishes, nofollow? DMOZ, Yahoo! Directory, niche, worthless? Penguin hits, -93% traffic, content marketing, guest blogging? Blog spam, Akismet, CloudFlare, oursourced, Penguin punishes Live and online, Twitter, Facebook, like factor, like-minded people You’d like that too, only is possible as well, help them out Long tail, short tail, volume, vraag, voorbeelden No spam, start a conversion, influential blogs, find a connection Product page vs. Blog, different keywords, speak their language, connect Einstein, Physicist Conference Solvay 1927, advice, beer?, your field of expertise WeFollow, FollowerWonk, Snow ball effect, follower others = more followers Twitter is maar kort, persoonlijke leven ipv zakelijk, connectie leggen, mutual benefits Quora, Joomla forum, blog inspiration, helping others = merit in community Controle van betrouwbaarheid, social proof, prive ~- zakelijk, bijhouden! Periodic table, Savvy Panda extensions top 100, Upgrade infographic Questions? Feel free to ask!