More and more corporations are employing design thinking to innovate their business models and explore new market opportunities. This presentation points at the intersection of design and business that leads to social innovation. This poses a challenge to conventional designers who have perceived 'design ' as their own domain of professions. Like entrepreneurs learning 'design thinking' as their 'foreign language', designers should learn 'entrepreneurship' as their 'foreign language'. With this literacy, entrepreneurs and designers together make a huge difference. MYSC, a design-thinking-powered social innovation consultancy, has spared no efforts humanizing social sectors with human-centered approach innovation. * Presented at 2015 International Design Conference, Gwangju, Korea

1. Social Entrepreneurship
through Design Thinking:
Shared Value and Korea’s Cases
Jeong Tae Kim story.wins@gmail.com
CEO/President, Merry Year Social Company
Special Vice President, Korea Venture Business Association
Managing Director, Social Enterprise Network
Presentation at 2015 International Design Conference of KSDS and ADADA with Cumulus, Gwangju, Korea

2. Design Thinking for Social Innovation & Impact
Entrepreneurship x Design

3. Entrepreneurship Embracing Design
Design becomes business innovation methodologies

4. Corporate
Competencies
Market
Opportunity
Rules of Business Games change into…
from profit maximization to something more!

5. Social
Needs
Corporate
Competencies
Market
Opportunity
Shared Value
Corporate Social Responsibility
How to create shared value based on social needs

6. Design Thinking for Social Innovation
Progressing beyond business-as-usual

7. Shared Value through Design Thinking (1)
Solar-powered projector for BOP market

8. Shared Value through Design Thinking (2)
H-Social Creator program

9. Shared Value through Design Thinking (3)
KOICA’s Development Ventures Incubating program

10. Design for Sustainable Society
Proposals and Recommendation
 Introducing social entrepreneurship courses into design
schools
 Encouraging design students to explore social issue-
addressing design portfolio
 As like ‘design thinking toolkits’ for entrepreneurs and the
private sector, developing ‘entrepreneurship thinking
toolkit’ for designers
 Starting with design-thinking, sustaining with business
model

11. Thank You.
info@mysc.co.kr
story.wins@gmail.com