How much does your idea worth? There are persons that think a good idea worth millions of dollars, but there are other that think that it doesn't matter how good an idea is, it doesn't worth a penny! Well, I don't like neither approaches, I prefer Derek Sivers one's that I explain in this presentation. You can see more in my blog: http://startupbizmodel.com (in portugueses)

1. How much does your
idea worth?!
Thiago Paiva!
!
Blog: http://startupbizmodel.com!
Twitter: @ThiagoPaiva!

2. So, how much does an idea
worth?!
• Some
people
thing
good
ideas
worth
millions
of
dollars
and
others
that
idea
are
worthless,
that
what
really
worth
is
execu8on.
• I
don’t
share
neither
one
of
this
visions,
I
like
one
that
was
introduce
by
Derek
Sivers
at
O’Reilly
blog’s,
that
says
that
ideas
are
mul8pliers
and
execu8on
that
has
some
intrinsic
value.

3. After all, give some numbers!!
Idea
Execu8on
Company
Mu8plier
Value
Value
IDEA
MULTIPLIER
EXECUTION
VALUE
Awful = -1 No Execution = $1
Weak = 1 Weak Execution = $1000
So-so = 5 So-so Execution = $10,000
Good = 10 Good Execution = $100,000
Great = 15 Great Execution = $1,000,000
Brilliant = 20 Brilliant Execution = $10,000,000
SOURCE:
hFp://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_mul8plier_of.html

4. Conclusion:!
• As
you
can
see,
ideas
are
mul8pliers
of
your
execu8on.
• Awesome
execu8on
of
poor
ideas
s8ll
worth
a
lot.
• Brilliant
ideas
with
poor
or
no
execu8on
worth
almost
nothing.
• Your
idea
will
change
during
the
execu8on,
so
focus
in
execu8ng
it
and
in
adap8ng
it
to
market.