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Imagine Memory Everywhere™




                             Thin Film Electronics ASA (“Thinfilm”)


                             Printed Electronics & Thinfilm:
                             En-route to Mass Commercialization
                             Presentation at the Annual General Meeting
                             10th May 2012
Agenda
Imagine Memory Everywhere™




                                   Printed Electronics Industry Trends

                                 Thinfilm’s Position & Roadmap




                                                            2
Continued strong momentum in the
                              PE industry, observed by three key trends;
Imagine Memory Everywhere™




                                                                   Industry participants
                                                                   2009-2011                        ► Number       of participants growing by 15% per year
                                 Industry
                                 Industry                                      +15%

                               1 investment &
                                 investment &                          2,250
                                                                                      3,000
                                                                                                    ► Positioning    by large strategic/industrial companies
                                 participation
                                 participation                                                      ► New     national PE initiatives and government funds
                                                                        2009          2011


                                                                   Companies offering
                                                                   commercial-ready products
                                                                                                    ► Rapid    technical progress across all areas
                                 Technical &
                                 Industry                                                EXAMPLES



                               2 commercial &
                                 investment                                                         ► PE    industry moving from lab to fab
                                 progress
                                 participation                                                      ► First   real commercialization wave underway

                                                                   Market forecast
                                                                   2011-2021; $ billions            ► Today’s market lead by OLED display/modules (~50%
                                 Industry
                                 Market holds
                                                                                       44
                                                                                                      of market), conductor ink (~20%) and OPV (~15%)
                               3 investment &
                                 potential                                                          ► Memory,   logic and sensors among the largest- and
                                 participation                           2
                                                                                                      fastest growing segments towards 2015 and beyond
                                                                        2011          2021

                             Source: IDTechEx; SEMI Emerging Markets; Yole Développement; Press clippings      3
Similar trends also observed in
                             Thinfilm’s ecosystem of partners
Imagine Memory Everywhere™




                                     ►   Continues momentum, new partnerships
                                     ►   Development of mass produced printed temperature sensors

                                     ►   Raised ~$25M in series C funding (April 2012)
                                     ►   World-record organic solar cell performance (Feb 2012)
                                     ►   Expanded presence, doubled number of employees (2011)
                                     ►   Share price up ~34% last year (April 2011- April 2012)            Thinfilm uniquely
                                     ►   Significant investments in R&D and lab equipment                  positioned for success;
                                                                                                           ► Critical enabling
                                     ►   Set to double work force during 2012                                technology and
                                     ►   Prototypes and product samples made available                       industry leadership
                                                                                                           ► Strong ecosystem of
                                     ►   Commercializing transparent conductive films                        partners
                                     ►   Continued strong support from owner (Kurz Group)                  ► Industry momentum

                                     ►   Technical progress in developing other sensor applications,
                                         including force/strain-, optical sensors and capacitive sensing

                                     ►   Successful launch of printed display technology for use in
                                         books (April 2012)

                                                                               4
Agenda
Imagine Memory Everywhere™




                                 Printed Electronics Industry Trends

                                   Thinfilm’s Position & Roadmap




                                                              5
Summary of achievements in 2011 and
                             opportunities in Thinfilm’s three focus areas
Imagine Memory Everywhere™




                                                 Launch of Oba game, Inventables
                                                  ►
                               Commercializing ► Deliveries to leading toy companies                       Thinfilm revenue scenario
                             1 stand-alone     ► Dedicated factory for production (Inktec)                 2011-2020; $ millions
                               memory          ► First public application featuring Thinfilm memory
                                               ► World’s first printed passive array memory                                    1,590

                                                  ► Successful prototype of printed CMOS memory
                               Enabling           ► FlexTech and IDTechEx Awards, industry leadership
                               integrated
                             2                    ► Initiated development of the first integrated system
                               systems and          prototype
                               smart tags
                                                  ► Significant interests from prospective customers

                                                                                                                         310
                                                  ► Technology agreements with component and material
                               Building an          suppliers                                               0.3   3.9
                             3 ecosystem of       ► Significant interest from various strategic and
                               partners and         commercial parties, several ongoing discussions        2011A 2013   2016   2020
                               alliances

                                                                                  6
Commercializing stand-alone memory


                               First public application featuring Thinfilm
                             1
                               memory (at Exploratorium, March 2012)
Imagine Memory Everywhere™




                                                                         ►   Demonstrates the unique “touch and feel”
                                                                             characteristics of memory cards
                                                   • Interactive event       (exceptional participation among ~1300
                                                   • More than 1000          visitors)
                                                     memory cards used   ►   Demonstrates ease of customization for
                                                   • Exceptional             similar applications and concepts
                                                     participation
                                                                         ►   Demonstrates robustness of Thinfilm’s
                                                                             technology (zero card failures at the event)
Commercializing stand-alone memory


                                Thinfilm is working focused towards
                              1
                                commercialization in toys & games
Imagine Memory Everywhere™




                              Thinfilm value proposition                              Prototype & TDK customers            Status and outlook
                               ►   Lowest system cost                                  Company Size         Concept         ►   Very positive feedback received
                               ►   Unique and attractive “touch & feel”                   A      $3-5bn     Music game      ►   Timeline and possible hurdles for
                                   characteristics                                                                              receiving large quantity orders:
                               ►   Ease of personalization                                B      $1-2bn     HH card game           • Development cycle typically
                                                                                                                                     12-16 months
                                                                                          C      $1-2bn     Board games
                                                                                                                                   • Thinfilm memory a product
                                                         +                                D      $3-5bn     Figurines
                                                                                                                                     component
                                                                                                                                   • Vigorous and comprehensive
                                Memory (~$0.05)                ASIC ($0.4-0.551)          E      Inventor   Monetizing               “toy playing tests” (card
                                                                                                 /Game      Online Game              insertion, scratch, abrasion
                                System cost per memory, $
                                                                                                 Dev.                                etc.)
                                0.6

                                0.4                                                    Handful of world’s leading toys &
                                                             Thinfilm                  games companies are evaluating
                                0.2                         sweet spot                 concepts with Thinfilm memory

                                0.0
                                      0         5       10      15       20
                                                     # memories per system
                             1 Price depending on bit count of memory (and volumes)                   8
Commercializing stand-alone memory


                               Thinfilm Passive Array MemoryTM
                             1
                               provides additional market opportunities
Imagine Memory Everywhere™




                                Thinfilm Passive Array MemoryTM                      Market opportunities
                                                                                     ►   Suitable for a range of additional applications,
                                                                                         including use in secure documents, ticketing and
                                                                                         stored value cards
                                                                                     ►   Significant interest received from various
                                                                                         industries and parties
                                                                                     ►   Engineering orders received, demonstrating
                                     16-bit PA design       16-bit PA printed
                                                                                         commercial market opportunities
                                 ►   Scalable printed memory (up to 100+ bits)                             Thinfilm Receives First Order for
                                                                                                           Scalable Array Printed Memory
                                 ►   More compact design and lower costs                   “Delivery of engineering quantities of Passive
                                                                                           Array Memory to customer Q2 2012”
                                 ►   Reduced number of contact points, lower               6 March, 2012
                                     cost of integration
                                                                                                             Thinfilm Receives Contract for Parts
                                 ►   Enabling component in printed integrated                                Identification using Printed Memory
                                     systems and smart tags for the “Internet                 “Passive Array Memory will further increase the amount of
                                     of Things” (IoT)                                         parts information that can be stored in a very thin profile”
                                                                                              12 April, 2012



                                                                                 9
Enabling integrated systems and smart tags


                             2 The “building blocks” of printed integrated systems
                                                                                              Example of tag types (integrated systems)


                                                                • Thinfilm
Imagine Memory Everywhere™




                              Memory                              proprietary
                                                                                                Sensor tag
                                                                                                (temperature)
                                                                • Co-development
                              Logic                               and exclusive
                                                                  license

                                                                • Co-development
                              Sensor                              agreement with
                                                                  PST Sensors
                                                                                                Dynamic price
                                                                • Licensed leading              display
                              Display                             low-cost display

                                                                • Secured privileged
                              Battery                             access to custom
                                                                  battery

                                                                • Internal development          RFID tag
                              Antenna                             and numerous                  (contactless
                                                                  external options              rewritable tag)



                                                                                         10
Combine components to increase value and
                             progressively unlock new markets
Imagine Memory Everywhere™




                                                         Application        Market size ($ bn)    System
                                                         Monitoring of
                                                                               1-2
                                                         perishable goods

                                                         Interactive
                                                                                     2-5
                                                         packaging

                                                         Personal
                                                                             ~0.5
                                                         health care

                                                         Dynamic
                                                                                           5-10
                                                         price display


                                                         Anti-theft/
                                                                               2
                                                         brand protection

                                                         Logistics
                                                                                     2-5
                                                         (RFID)

                                                         Personal
                                                                             ~0.5+
                                                         health care

                                                         NFC & "Internet
                                                                                           10+
                                                         of Things"
Commercial break-through expected
                                 around 2013; ~$1.5bn in revenues by 2020
                                 Revenue scenario, 2011-2020; USD millions
Imagine Memory Everywhere™




                                                                                               Applications                                  Market estimates (global)                 Thinfilm mkt. share
                                                                                     ~1500
                                    Key applications:                                                                                        • ~$12bn in 2019 (source:                 • ~8% (2020)
                                                                                               NFC & “Internet of things”
                                       Contactless tags/systems                                (smart tags)                                    IDTechEx: Printed/chipless tags)
                                       Closed systems
                                                                                               RFID (retail/logistics)                       • ~$500 in 2010, ~$2.5bn in 2020          • ~5% (2020)
                                                                                                                                               (source: ODIN, VDC Research)

                                      • Change in product mix                                  Ticketing (transportation)                    • LU tickets issued: ~9bn in 2009         • ~7% volume share
                                      • Increased price as more                                                                                (source: Innovision R&T)                  (2020)1
                                        functionality is added                                 Dynamic price displays                        • ~$10bn in 2020 (Thinfilm                • ~3% (2020)
                                                                                               (retail)                                        estimates)
                                                                        ~300
                                                                                               Monitoring of perishable goods/               • TTI market2: ~$1.4bn in 2010,           • ~4% (2020)
                                                                                               drugs (temperature sensor)                      ~$3.2bn in 2020 (source: Frost &
                                                                                                                                               Sullivan, Freedonia, BCC+)
                                                                                               Interactive packaging                         • ~$5bn in 2020 (Thinfilm                 • ~2% (2020)
                                                                                               (FMCG/retail)                                   estimates)
                                                                                               Other (both contactless-                      • Other applications/products: 20-bit     • 1-9% (2020)
                                                             3
                                              0.3                                              and closed systems)                             memory, diaper humidity sensor,
                                                                                                                                               anti-theft , calibration sensors etc.
                                            2011A         2013          2016          2020
                             # tags sold
                                              ~0            40          5,000        22,000
                             (millions)
                             1    Assuming no growth in number of LU tickets issued worldwide from 2009 to 2020
                             2    Time-Temperature Indicators (used in transportation/packaging, i.e., excluding other industries, e.g., automotive, HVAC/refrigeration etc.)
ILLUSTRATIVE
                               Revenue potential driven by cost/functionality
                               Example: Monitoring of perishable goods/drugs (Temperature Sensor/TTI market)
                                  Volume
Imagine Memory Everywhere™




                                  Units sold, 2010; millions
                                  6,000                   “Labels”
                                                                                              Total market
                                                                                               of ~$1.4bn
                                                                                                 (2010)                                       Thinfilm TTI market size projections
                                                          • Price: $0.005-0.08                                                                                  2013                2016             2020
                                                          • Volume: 3-6bn
                                                                                                                                               Product/tag     E.g., max/ min    E.g., time-    E.g., wireless
                                                          “Time labels”           “Alarm tags”             “Wireless &                         functionality   temp.(counter)    temp. exposure alarm tags
                                                                                                           Integrated devices”


                                                                                                                                               Cost/tag        ~$0.30           ~$0.20           ~$0.10

                                                          • Price: $0.1-0.4       • Price: $15-25          • Price: $250-1000
                                  3,000                   • Volume: 0.5-1bn       • Volume: ~15mn          • Volume: ~1mn
                                                                                                                                               Addressable
                                                                                                                                                                  0.1                0.4              1.2
                                                                                                                                               market, $bn
                                    400
                                      5
                                      0
                                          0        0.08        0.4                  25                                      1000
                                                                                                                           Price
                                                                                                                $ per unit, 2010
                             Share of 10%      5%                       25%                             60%
                             market ($140mn) ($70mn)                  ($0.4bn)                        ($0.9bn)

                             Source: Frost & Sullivan; BCC Research; Freedonia; Sensitech; Omega Engineering; Honeywell; ATI; Vitsab International; 2DI; ABB
Printed smart tags – Why now?
                                                                                                                                                          CAGR, 2011-2015
                               The “Internet of Things”: a Megatrend
Imagine Memory Everywhere™




                                                                                                         Market size projections1
                                                                                                         Intelligent system & Internet of Things, USD trillions
                                                       Identifies Top 10 Strategic Technologies
                                  “….there has been an acceleration in the number and types of things
                                  that are being connected and in the technologies for identifying,
                                  sensing and communicating. These technologies are reaching critical                                                             2.0
                                  mass and an economic tipping point over the next few years”                                      +19%
                                  October, 2011                                                                                                     1.8
                                                                                                                                          1.5
                                                  Intelligent Systems: The Next Big Opportunity                                 1.3
                                  “The evolution of embedded systems from fixed function and                         1.1
                                  disconnected systems to intelligent systems continues to gain
                                  momentum and puts intelligent systems on track to bring the              0.9
                                  Internet of Things to reality” September, 2011


                                                                        The Internet of Things
                                  “More objects are becoming embedded with sensors and gaining the
                                  ability to communicate. The resulting information networks promise
                                  to create new business models, improve business processes, and
                                  reduce costs and risks” McKinsey Quarterly, 2010                        2010      2011      2012       2013      2014      2015


                             1 Based on numbers from IDC (Intelligent Systems) , September 2011     14
Printed smart tags – Why Thinfilm?
                                                                                                         Plastic memory firm signs partners for printed systems
Imagine Memory Everywhere™




                                                                                           “Thinfilm has joined forces with a number of partners to develop a low-cost
                                 October 2011:                                             printed electronic sensor platform that could be used to monitor the
                                 Successful prototype of first                             temperature of perishable goods such as food and pharmaceuticals”

                             1   scalable printed CMOS memory
                                 Demonstrated that addressable memory can be
                                                                                           January 24 , 2012


                                 combined with sensors, displays and antennas
                                                                                                Smart tag lets you print electronics on plastic
                                                                                           “The smart tag, an electronics device with basic computing components printed
                                 November 2011:                                            on a strip of plastic, features Thinfilm's memory with printable transistors from
                                                                                           research company PARC, a sensor, a battery, and display”
                                 Organic semiconductor inks
                             2   developed for high volume printing
                                 High quality semiconductor inks available. Partner with
                                                                                           January 24 , 2012


                                                                                                          Thinfilm CEO Wants Your Stuff To Talk To You
                                 Polyera to bring printed CMOS memory to market
                                                                                           “…. Norwegian company Thinfilm has been making headlines for its unique
                                                                                           technology…once Thinfilm’s tags are integrated with sensing technology, food
                                 January 2012:                                             can let us know when its spoiled, based on temperature and ammonia levels..”
                                 Established partnerships for display,                     December 14, 2011

                             3   sensor and battery technology
                                 Secured remaining “building blocks” for enabling smart                                        Even Bananas Could Have Memory
                                 tags (with Acreo, PST Sensors and Imprint Energy)
                                                                                           “…. Thinfilm offers a cheap way to give almost anything a memory….working
                                                                                           towards a world where virtually every item that we use is tagged with memory
                                                                                           and sensors, harvesting information locally that can then be gathered at leisure”
                                                                                           December 15 , 2011
Imagine Memory Everywhere™




                Q&A

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Printed Electronics & Thinfilm: En-route the Mass Commercialization

  • 1. Imagine Memory Everywhere™ Thin Film Electronics ASA (“Thinfilm”) Printed Electronics & Thinfilm: En-route to Mass Commercialization Presentation at the Annual General Meeting 10th May 2012
  • 2. Agenda Imagine Memory Everywhere™ Printed Electronics Industry Trends Thinfilm’s Position & Roadmap 2
  • 3. Continued strong momentum in the PE industry, observed by three key trends; Imagine Memory Everywhere™ Industry participants 2009-2011 ► Number of participants growing by 15% per year Industry Industry +15% 1 investment & investment & 2,250 3,000 ► Positioning by large strategic/industrial companies participation participation ► New national PE initiatives and government funds 2009 2011 Companies offering commercial-ready products ► Rapid technical progress across all areas Technical & Industry EXAMPLES 2 commercial & investment ► PE industry moving from lab to fab progress participation ► First real commercialization wave underway Market forecast 2011-2021; $ billions ► Today’s market lead by OLED display/modules (~50% Industry Market holds 44 of market), conductor ink (~20%) and OPV (~15%) 3 investment & potential ► Memory, logic and sensors among the largest- and participation 2 fastest growing segments towards 2015 and beyond 2011 2021 Source: IDTechEx; SEMI Emerging Markets; Yole Développement; Press clippings 3
  • 4. Similar trends also observed in Thinfilm’s ecosystem of partners Imagine Memory Everywhere™ ► Continues momentum, new partnerships ► Development of mass produced printed temperature sensors ► Raised ~$25M in series C funding (April 2012) ► World-record organic solar cell performance (Feb 2012) ► Expanded presence, doubled number of employees (2011) ► Share price up ~34% last year (April 2011- April 2012) Thinfilm uniquely ► Significant investments in R&D and lab equipment positioned for success; ► Critical enabling ► Set to double work force during 2012 technology and ► Prototypes and product samples made available industry leadership ► Strong ecosystem of ► Commercializing transparent conductive films partners ► Continued strong support from owner (Kurz Group) ► Industry momentum ► Technical progress in developing other sensor applications, including force/strain-, optical sensors and capacitive sensing ► Successful launch of printed display technology for use in books (April 2012) 4
  • 5. Agenda Imagine Memory Everywhere™ Printed Electronics Industry Trends Thinfilm’s Position & Roadmap 5
  • 6. Summary of achievements in 2011 and opportunities in Thinfilm’s three focus areas Imagine Memory Everywhere™ Launch of Oba game, Inventables ► Commercializing ► Deliveries to leading toy companies Thinfilm revenue scenario 1 stand-alone ► Dedicated factory for production (Inktec) 2011-2020; $ millions memory ► First public application featuring Thinfilm memory ► World’s first printed passive array memory 1,590 ► Successful prototype of printed CMOS memory Enabling ► FlexTech and IDTechEx Awards, industry leadership integrated 2 ► Initiated development of the first integrated system systems and prototype smart tags ► Significant interests from prospective customers 310 ► Technology agreements with component and material Building an suppliers 0.3 3.9 3 ecosystem of ► Significant interest from various strategic and partners and commercial parties, several ongoing discussions 2011A 2013 2016 2020 alliances 6
  • 7. Commercializing stand-alone memory First public application featuring Thinfilm 1 memory (at Exploratorium, March 2012) Imagine Memory Everywhere™ ► Demonstrates the unique “touch and feel” characteristics of memory cards • Interactive event (exceptional participation among ~1300 • More than 1000 visitors) memory cards used ► Demonstrates ease of customization for • Exceptional similar applications and concepts participation ► Demonstrates robustness of Thinfilm’s technology (zero card failures at the event)
  • 8. Commercializing stand-alone memory Thinfilm is working focused towards 1 commercialization in toys & games Imagine Memory Everywhere™ Thinfilm value proposition Prototype & TDK customers Status and outlook ► Lowest system cost Company Size Concept ► Very positive feedback received ► Unique and attractive “touch & feel” A $3-5bn Music game ► Timeline and possible hurdles for characteristics receiving large quantity orders: ► Ease of personalization B $1-2bn HH card game • Development cycle typically 12-16 months C $1-2bn Board games • Thinfilm memory a product + D $3-5bn Figurines component • Vigorous and comprehensive Memory (~$0.05) ASIC ($0.4-0.551) E Inventor Monetizing “toy playing tests” (card /Game Online Game insertion, scratch, abrasion System cost per memory, $ Dev. etc.) 0.6 0.4 Handful of world’s leading toys & Thinfilm games companies are evaluating 0.2 sweet spot concepts with Thinfilm memory 0.0 0 5 10 15 20 # memories per system 1 Price depending on bit count of memory (and volumes) 8
  • 9. Commercializing stand-alone memory Thinfilm Passive Array MemoryTM 1 provides additional market opportunities Imagine Memory Everywhere™ Thinfilm Passive Array MemoryTM Market opportunities ► Suitable for a range of additional applications, including use in secure documents, ticketing and stored value cards ► Significant interest received from various industries and parties ► Engineering orders received, demonstrating 16-bit PA design 16-bit PA printed commercial market opportunities ► Scalable printed memory (up to 100+ bits) Thinfilm Receives First Order for Scalable Array Printed Memory ► More compact design and lower costs “Delivery of engineering quantities of Passive Array Memory to customer Q2 2012” ► Reduced number of contact points, lower 6 March, 2012 cost of integration Thinfilm Receives Contract for Parts ► Enabling component in printed integrated Identification using Printed Memory systems and smart tags for the “Internet “Passive Array Memory will further increase the amount of of Things” (IoT) parts information that can be stored in a very thin profile” 12 April, 2012 9
  • 10. Enabling integrated systems and smart tags 2 The “building blocks” of printed integrated systems Example of tag types (integrated systems) • Thinfilm Imagine Memory Everywhere™ Memory proprietary Sensor tag (temperature) • Co-development Logic and exclusive license • Co-development Sensor agreement with PST Sensors Dynamic price • Licensed leading display Display low-cost display • Secured privileged Battery access to custom battery • Internal development RFID tag Antenna and numerous (contactless external options rewritable tag) 10
  • 11. Combine components to increase value and progressively unlock new markets Imagine Memory Everywhere™ Application Market size ($ bn) System Monitoring of 1-2 perishable goods Interactive 2-5 packaging Personal ~0.5 health care Dynamic 5-10 price display Anti-theft/ 2 brand protection Logistics 2-5 (RFID) Personal ~0.5+ health care NFC & "Internet 10+ of Things"
  • 12. Commercial break-through expected around 2013; ~$1.5bn in revenues by 2020 Revenue scenario, 2011-2020; USD millions Imagine Memory Everywhere™ Applications Market estimates (global) Thinfilm mkt. share ~1500 Key applications: • ~$12bn in 2019 (source: • ~8% (2020) NFC & “Internet of things” Contactless tags/systems (smart tags) IDTechEx: Printed/chipless tags) Closed systems RFID (retail/logistics) • ~$500 in 2010, ~$2.5bn in 2020 • ~5% (2020) (source: ODIN, VDC Research) • Change in product mix Ticketing (transportation) • LU tickets issued: ~9bn in 2009 • ~7% volume share • Increased price as more (source: Innovision R&T) (2020)1 functionality is added Dynamic price displays • ~$10bn in 2020 (Thinfilm • ~3% (2020) (retail) estimates) ~300 Monitoring of perishable goods/ • TTI market2: ~$1.4bn in 2010, • ~4% (2020) drugs (temperature sensor) ~$3.2bn in 2020 (source: Frost & Sullivan, Freedonia, BCC+) Interactive packaging • ~$5bn in 2020 (Thinfilm • ~2% (2020) (FMCG/retail) estimates) Other (both contactless- • Other applications/products: 20-bit • 1-9% (2020) 3 0.3 and closed systems) memory, diaper humidity sensor, anti-theft , calibration sensors etc. 2011A 2013 2016 2020 # tags sold ~0 40 5,000 22,000 (millions) 1 Assuming no growth in number of LU tickets issued worldwide from 2009 to 2020 2 Time-Temperature Indicators (used in transportation/packaging, i.e., excluding other industries, e.g., automotive, HVAC/refrigeration etc.)
  • 13. ILLUSTRATIVE Revenue potential driven by cost/functionality Example: Monitoring of perishable goods/drugs (Temperature Sensor/TTI market) Volume Imagine Memory Everywhere™ Units sold, 2010; millions 6,000 “Labels” Total market of ~$1.4bn (2010) Thinfilm TTI market size projections • Price: $0.005-0.08 2013 2016 2020 • Volume: 3-6bn Product/tag E.g., max/ min E.g., time- E.g., wireless “Time labels” “Alarm tags” “Wireless & functionality temp.(counter) temp. exposure alarm tags Integrated devices” Cost/tag ~$0.30 ~$0.20 ~$0.10 • Price: $0.1-0.4 • Price: $15-25 • Price: $250-1000 3,000 • Volume: 0.5-1bn • Volume: ~15mn • Volume: ~1mn Addressable 0.1 0.4 1.2 market, $bn 400 5 0 0 0.08 0.4 25 1000 Price $ per unit, 2010 Share of 10% 5% 25% 60% market ($140mn) ($70mn) ($0.4bn) ($0.9bn) Source: Frost & Sullivan; BCC Research; Freedonia; Sensitech; Omega Engineering; Honeywell; ATI; Vitsab International; 2DI; ABB
  • 14. Printed smart tags – Why now? CAGR, 2011-2015 The “Internet of Things”: a Megatrend Imagine Memory Everywhere™ Market size projections1 Intelligent system & Internet of Things, USD trillions Identifies Top 10 Strategic Technologies “….there has been an acceleration in the number and types of things that are being connected and in the technologies for identifying, sensing and communicating. These technologies are reaching critical 2.0 mass and an economic tipping point over the next few years” +19% October, 2011 1.8 1.5 Intelligent Systems: The Next Big Opportunity 1.3 “The evolution of embedded systems from fixed function and 1.1 disconnected systems to intelligent systems continues to gain momentum and puts intelligent systems on track to bring the 0.9 Internet of Things to reality” September, 2011 The Internet of Things “More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks” McKinsey Quarterly, 2010 2010 2011 2012 2013 2014 2015 1 Based on numbers from IDC (Intelligent Systems) , September 2011 14
  • 15. Printed smart tags – Why Thinfilm? Plastic memory firm signs partners for printed systems Imagine Memory Everywhere™ “Thinfilm has joined forces with a number of partners to develop a low-cost October 2011: printed electronic sensor platform that could be used to monitor the Successful prototype of first temperature of perishable goods such as food and pharmaceuticals” 1 scalable printed CMOS memory Demonstrated that addressable memory can be January 24 , 2012 combined with sensors, displays and antennas Smart tag lets you print electronics on plastic “The smart tag, an electronics device with basic computing components printed November 2011: on a strip of plastic, features Thinfilm's memory with printable transistors from research company PARC, a sensor, a battery, and display” Organic semiconductor inks 2 developed for high volume printing High quality semiconductor inks available. Partner with January 24 , 2012 Thinfilm CEO Wants Your Stuff To Talk To You Polyera to bring printed CMOS memory to market “…. Norwegian company Thinfilm has been making headlines for its unique technology…once Thinfilm’s tags are integrated with sensing technology, food January 2012: can let us know when its spoiled, based on temperature and ammonia levels..” Established partnerships for display, December 14, 2011 3 sensor and battery technology Secured remaining “building blocks” for enabling smart Even Bananas Could Have Memory tags (with Acreo, PST Sensors and Imprint Energy) “…. Thinfilm offers a cheap way to give almost anything a memory….working towards a world where virtually every item that we use is tagged with memory and sensors, harvesting information locally that can then be gathered at leisure” December 15 , 2011