25. Design
Vegetables & fruits
Dairy products
Entry
Staff area and stocking area
Pulses
Beverages and
house hold stuff
Beauty products
Cash counter
Exit
Chocolate
sections
Personal care
Detergents and
toiletries
40. Consumer insights
Better in terms of price
Suits for daily needs shopping
Location preferential
Wide product range
Fresh quality products
Majority of customers is female.
Majority of customers are young. (Age 25-35)
Majority customers like to purchase all goods from Reliance fresh.
Customers like one stops shopping.
41. Continued…
Local market till today is the first choice of customer.
Advertisement is the biggest way to attracting the customer.
Most of customers are satisfied with store.
TV is the best way for attracting the customer.
Shortages of skilled workers.