The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.

1. DO YOU TWEET ? ARE YOU LINKED ? CAN YOU DIGG ? If you can’t, learn how in BRS’ Social Media Tutorial Presenter: Paul Reed, President, BRS 615-377-8849 x2903 [email_address] www.thinkBRS.com

6. WHAT IS SOCIAL MEDIA? Definition: SOCIAL MEDIA IS A BROAD TERM THAT COVERS THE VARIOUS ACTIVITIES WHICH INTEGRATE SOCIAL INTERACTION, TECHNOLOGY, AND THE COMBINATION OF WORDS, PICTURES, AUDIO AND VIDEO h>p://en.wikipedia.org/wiki/Social_media Social Media is Great Marketing that’s Free !

8. YOUR COMPETITORS ARE ALREADY THERE. YOUR CUSTOMERS HAVE BEEN THERE FOR A LONG TIME. IF YOUR BUSINESS ISN’T PUTTING ITSELF OUT THERE, IT OUGHT TO BE. ‐ Business Week, February 19, 2009 FOR COMPANIES, RESISTANCE TO SOCIAL MEDIA IS FUTILE. MILLIONS OF PEOPLE ARE CREATING CONTENT FOR THE SOCIAL WEB.

10. Current Trends WE ARE EXPERIENCING THE LARGEST INCREASE IN EXPRESSIVE CAPABILITY IN HUMAN HISTORY AS CONSUMERS JOIN THE INTERNET MEDIA LANDSCAPE THEY ALSO BECOME PRODUCERS or “PROSUMERS”

11. SOCIAL NETWORKS ARE BECOMING MORE POPULAR THAN EMAIL 93% of Social Media users think a company should have a presence in Social Media Source: Cone, Business in Social Media Study, September 2008 85% of Social Media users think that companies should go further than just having a presence on social sites; They should also interact with it’s customers. So what does that mean? They All want MORE Customer Service

19. LEVEL OF TRUST IN ADVERTISING TACTICS ACCORDING TO INTERNET USERS WORLDWIDE April 2009, % of Respondents Trust Completely Trust Somewhat Don't Trust much Don't Trust at all Recommendations from people I know 34% 56% 9% 1% Brand Website 13% 57% 26% 5% Consumer Opinions posted online 13% 57% 25% 5% Editorial Content such as a newspaper article 10% 59% 27% 4% Brand Sponsorships 9% 54% 31% 6% Ads on TV 8% 53% 33% 6% Ads in Newspapers 7% 54% 34% 5% Ads in Magazines 6% 53% 36% 6% Ads on radio 6% 49% 38% 7% Billboards and other outdoor advertising 5% 49% 39% 6% E-mails I signed up for 7% 48% 37% 8% Ads before movies 5% 47% 41% 7% Ads served in search engine results 4% 37% 48% 11% Online video ads 3% 34% 51% 11% Online banner ads 3% 30% 51% 16% Text ads on mobile phones 2% 22% 47% 29%

21. It’s about Convening Customers & Employees Not about Controlling Them! PUBLIC RELATIONS GOLDEN RULES CONTINUED SOCIAL IS MORE…

24. HELPFUL LINKS:

35. Successful Social Media

39. HOW TO UPLOAD A YOUTUBE VIDEO

41. THANK YOU CHATTANOOGA AREA CHAMBER OF COMMERCE Paul Reed, President 1585 Mallory Lane, suite 105, Brentwood, TN 37027 615-377-8849 x2903 Paul@ThinkBRS.com www.ThinkBRS.com