3D Valuechains
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Valuechains have become PROFIT CHAINS. Many companies lost the reason the exist. This is my advice to create real VALUEchains
![Motivation ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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3D Valuechains
- 1. 3D Valuechains Growth through focus and openess Raimo van der Klein http://contributionmarketing.wordpress.com
- 3. Traditional Valuechain Input Output “ Has become rational Profit Chain”
- 4. First Step Seperate each function . A function that the consumer can recognize in the end experience
- 5. 2nd Dimension Make an open platform from each function. Make it possible for other “customers” to use GROW THROUGH OPENESS Innovation Wholesale Distribution Content Marketing
- 6. 3rd Dimension Innovation Wholesale Retail Experience Research Distribution Marketing Production Each function needs to contribute value GROW THROUGH FOCUS Easier Better Cleaner Experience
- 7. The “Functional Business Block” Function Input/output (efficiency) Value (contribution) Openess (platform)
- 8. The “Functional Business Block” Abstract Element It (output, measureable) Me (meaning, true value) We (interaction) Inspired by Daniel Ofman Element can be : Product Employee BU Service
- 10. Value chain mash-ups Experience The CUSTOMER decides which FBB mash-up he/she will experience
- 14. Power2thePeople