SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
“HOW TO FALL UP FROM
THE NETHERLANDS”
ICT Ondernemerschap 2013
Raimo van der Klein
LEARNINGS AND TIPS FOR:
NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN
I SHAPE DISRUPTIVE TECHNOLOGIES
INTO DEMOCRATISING PRODUCTS
DEMOCRATISERING VAN “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
30.000.000 DOWNLOADS OF LAYAR APP
40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)
THE NEXT BIG THING...
TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELEN
DEMOCRATISERING VAN:
“HOW TO FALL UP FROM
THE NETHERLANDS”
LEARNINGS AND TIPS FOR:
TIMING
Access to: GPS, Accelerometer & Compass
2008: ANDROID G1
THE MISSION IF YOU CHOOSE TO ACCEPT IT:
PLANT THE SEED OF THIS MASS MEDIUM
June, 2009
RIDE THE HYPE
GET MASSIVE FUNDING
PR, PR AND PR
.LAYAR
SHARE YOUR PERSONAL STORY
DON’T SELL YOUR PRODUCT
Tip: ask for help
SELL THE OPPORTUNITY
SHARE THE VISION
Tip: paint the future
PRESS
HARDWARE
MANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS
PIVOT, PIVOT AND PIVOT
KNOW WHEN TO SHUT UP
WHEN THE HYPE IS OVER: PIVOT!
Tip: Let go first
SUMMARY:
TIMING
RIDE THE HYPE
PR, PR, PR
PIVOT, PIVOT, PIVOT
NEDERLAND ALS SPRINGPLANK?
NEDERLAND ALS OEFENTUIN? --> JA!
NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!
NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!
NEDERLAND EN FUNDING? --> NEE!
MAAR DE GROOTSTE BARRIERE:
INSIGNIFICANT HOME MARKET
DUTCH BUSINESS CASE IS TOO SMALL
GLOBAL BUSINESS CASE IS TOO AMBITIOUS
THANK YOU!
raimo@vanderkleinproductions.com

Contenu connexe

Similaire à “HOW TO FALL UP FROM THE NETHERLANDS”

Perpetual leadershift - Digital strategy and change management go hand in hand
Perpetual leadershift -  Digital strategy and change management go hand in handPerpetual leadershift -  Digital strategy and change management go hand in hand
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
 
9 trends that will shape Digital Marketing in 2016.
9 trends that will shape Digital Marketing in 2016. 9 trends that will shape Digital Marketing in 2016.
9 trends that will shape Digital Marketing in 2016. Black Marketing
 
9 Trends That Will Shape Digital Marketing in 2016
9 Trends That Will Shape Digital Marketing in 20169 Trends That Will Shape Digital Marketing in 2016
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
 
Digital Marketing Trends 2016
Digital Marketing Trends 2016Digital Marketing Trends 2016
Digital Marketing Trends 2016Vivek Kedia
 
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013Raimo Van der Klein, co founder Layar, iMinds The Conference 2013
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013imec
 
Gemma Vallet y Óscar Dorda en el IV Congreso DEC
Gemma Vallet y Óscar Dorda en el IV Congreso DECGemma Vallet y Óscar Dorda en el IV Congreso DEC
Gemma Vallet y Óscar Dorda en el IV Congreso DECAsociación DEC
 
10 gen hackathon-paris_deutsche_welle project
10   gen hackathon-paris_deutsche_welle project 10   gen hackathon-paris_deutsche_welle project
10 gen hackathon-paris_deutsche_welle project GlobalEditorsNetwork
 
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...Mirko Lorenz
 
XR for Business 2018
XR for Business 2018XR for Business 2018
XR for Business 2018James Watson
 
Disruptive technologies: a look into the digital revolution
Disruptive technologies: a look into the digital revolutionDisruptive technologies: a look into the digital revolution
Disruptive technologies: a look into the digital revolutionCarlos Domingo
 
CIO Summit | MILAN 2013 Infographic
CIO Summit | MILAN 2013 InfographicCIO Summit | MILAN 2013 Infographic
CIO Summit | MILAN 2013 InfographicEMC
 
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSempl 21
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends ReportVML South Africa
 
What is Augmented Reality?
What is Augmented Reality?What is Augmented Reality?
What is Augmented Reality?t7F London.co.uk
 
Network thinking. The incoming new decentralised age from a design perspectiv...
Network thinking. The incoming new decentralised age from a design perspectiv...Network thinking. The incoming new decentralised age from a design perspectiv...
Network thinking. The incoming new decentralised age from a design perspectiv...Network Society Research
 
Navigating the Tech Storm
Navigating the Tech StormNavigating the Tech Storm
Navigating the Tech StormWorldFuture2015
 

Similaire à “HOW TO FALL UP FROM THE NETHERLANDS” (20)

Perpetual leadershift - Digital strategy and change management go hand in hand
Perpetual leadershift -  Digital strategy and change management go hand in handPerpetual leadershift -  Digital strategy and change management go hand in hand
Perpetual leadershift - Digital strategy and change management go hand in hand
 
9 trends that will shape Digital Marketing in 2016.
9 trends that will shape Digital Marketing in 2016. 9 trends that will shape Digital Marketing in 2016.
9 trends that will shape Digital Marketing in 2016.
 
9 Trends That Will Shape Digital Marketing in 2016
9 Trends That Will Shape Digital Marketing in 20169 Trends That Will Shape Digital Marketing in 2016
9 Trends That Will Shape Digital Marketing in 2016
 
Digital Marketing Trends 2016
Digital Marketing Trends 2016Digital Marketing Trends 2016
Digital Marketing Trends 2016
 
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013Raimo Van der Klein, co founder Layar, iMinds The Conference 2013
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013
 
Gemma Vallet y Óscar Dorda en el IV Congreso DEC
Gemma Vallet y Óscar Dorda en el IV Congreso DECGemma Vallet y Óscar Dorda en el IV Congreso DEC
Gemma Vallet y Óscar Dorda en el IV Congreso DEC
 
Internet Trends
Internet TrendsInternet Trends
Internet Trends
 
10 gen hackathon-paris_deutsche_welle project
10   gen hackathon-paris_deutsche_welle project 10   gen hackathon-paris_deutsche_welle project
10 gen hackathon-paris_deutsche_welle project
 
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...
Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network Ne...
 
Umberto Bertelè - Pensiero innovativo, strategia, pianificazione: le ricette ...
Umberto Bertelè - Pensiero innovativo, strategia, pianificazione: le ricette ...Umberto Bertelè - Pensiero innovativo, strategia, pianificazione: le ricette ...
Umberto Bertelè - Pensiero innovativo, strategia, pianificazione: le ricette ...
 
XR for Business 2018
XR for Business 2018XR for Business 2018
XR for Business 2018
 
The Whole System
The Whole SystemThe Whole System
The Whole System
 
Disruptive technologies: a look into the digital revolution
Disruptive technologies: a look into the digital revolutionDisruptive technologies: a look into the digital revolution
Disruptive technologies: a look into the digital revolution
 
L20 Personalised World
L20 Personalised WorldL20 Personalised World
L20 Personalised World
 
CIO Summit | MILAN 2013 Infographic
CIO Summit | MILAN 2013 InfographicCIO Summit | MILAN 2013 Infographic
CIO Summit | MILAN 2013 Infographic
 
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends Report
 
What is Augmented Reality?
What is Augmented Reality?What is Augmented Reality?
What is Augmented Reality?
 
Network thinking. The incoming new decentralised age from a design perspectiv...
Network thinking. The incoming new decentralised age from a design perspectiv...Network thinking. The incoming new decentralised age from a design perspectiv...
Network thinking. The incoming new decentralised age from a design perspectiv...
 
Navigating the Tech Storm
Navigating the Tech StormNavigating the Tech Storm
Navigating the Tech Storm
 

Plus de Raimo Van Der Klein

Plus de Raimo Van Der Klein (20)

DEMO Teamdriver team report Tyrell corporation
DEMO Teamdriver team report Tyrell corporationDEMO Teamdriver team report Tyrell corporation
DEMO Teamdriver team report Tyrell corporation
 
Digital Disruption in marketing
Digital Disruption in marketingDigital Disruption in marketing
Digital Disruption in marketing
 
The End of Mobile Destinations
The End of Mobile DestinationsThe End of Mobile Destinations
The End of Mobile Destinations
 
Future of Retail
Future of RetailFuture of Retail
Future of Retail
 
The Frictionless Internet of Glass and Wearables
The Frictionless Internet of Glass and WearablesThe Frictionless Internet of Glass and Wearables
The Frictionless Internet of Glass and Wearables
 
What mobile technology is becoming
What mobile technology is becomingWhat mobile technology is becoming
What mobile technology is becoming
 
The Tech Alphabet 2014
The Tech Alphabet 2014The Tech Alphabet 2014
The Tech Alphabet 2014
 
Interactive OOH (Out OF Home)
Interactive OOH (Out OF Home)Interactive OOH (Out OF Home)
Interactive OOH (Out OF Home)
 
Ok Glass, Now what?
Ok Glass, Now what?Ok Glass, Now what?
Ok Glass, Now what?
 
Mobile and the future
Mobile and the futureMobile and the future
Mobile and the future
 
Context Aware World
Context Aware WorldContext Aware World
Context Aware World
 
Birth of The Digital Eye
Birth of The Digital EyeBirth of The Digital Eye
Birth of The Digital Eye
 
The Box And Beyond
The Box And BeyondThe Box And Beyond
The Box And Beyond
 
MWG congres
MWG congresMWG congres
MWG congres
 
Ready to meet Zcapes??
Ready to meet Zcapes??Ready to meet Zcapes??
Ready to meet Zcapes??
 
Contextual Services in Mobile
Contextual Services in MobileContextual Services in Mobile
Contextual Services in Mobile
 
MoMo Mobile Internet - Vodafone
MoMo Mobile Internet - VodafoneMoMo Mobile Internet - Vodafone
MoMo Mobile Internet - Vodafone
 
MoMo Mobile Internet - MoMac
MoMo Mobile Internet - MoMacMoMo Mobile Internet - MoMac
MoMo Mobile Internet - MoMac
 
Practical Wisdom Table Lg
Practical Wisdom Table LgPractical Wisdom Table Lg
Practical Wisdom Table Lg
 
Google and Jaiku 2nd version
Google and Jaiku 2nd versionGoogle and Jaiku 2nd version
Google and Jaiku 2nd version
 

Dernier

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPoojaSen20
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 

Dernier (20)

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptx
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 

“HOW TO FALL UP FROM THE NETHERLANDS”