3. What a "Personal Brand" is NOT
• It's NOT what you say about yourself.
• It's NOT an extension of your employer's
brand.
• It's NOT your presence in the social media.
• It's NOT something that you can ASK for.
• It's NOT something that you are entitled to.
• It's NOT a perk.
• It's NOT about the power alone.
• It's NOT a gift that someone can give you.
• It's NOT permanent.
- tom Peters!
4. What is it?
Your promise of the
values you would
deliver
to the world