The content page uses a yellow color scheme to give an old-fashioned look, with only one picture showing an old-fashioned instrument. The page has an elegant overall design with the picture and text organized to provide a professional look. Key information about articles is presented through headlines and short descriptions next to the article numbers.

1. EXISTING MAGAZINES
Research

2. ACOUSTIC MAGAZINE
Analysis

3. FRONT PAGE
Colour Scheme
Overall look
The colour on this front page is mostly based on dark colours as background, and lighter colours for the text.
The overall look of this front page is truly carried out, and
This is a huge contrast, making the letters and different light-coloured objects more visible and making them
they’ve made a clear «theme» thinking about the colours.
«stand out». A gradient is also put into the background, and makes the area behind the man lighter and more
The background is is dark and in neutral colours, but the
«in focus». The most important objects on this site is made in green and orange. This colour stand out. The
elements the editor want to give most attention is put in
colour of the guitar is really different from the rest, and is a strong colour, something making also this one
white and green, a colours (if white is defined as a colour)
stand out
who requires a lot of attention from a dark background.
Photography
Also the guitar is in a bright colour, something dragging
The main photography used here is a classic front page
attention also to him. This gives a great impression, and
picture, showing one main person on a clean and simple
show that the editor have thought a lot about the design
background. It is probably shot in studio, and is a
Writing Style
medium shot. This photography show a classic guitar
The text on this front page mostly consist of only words,
player, not really special or abnormal from other people.
names or short sentences to inform the reader of what’s
He is dressed in a clean and simple shirt, and not fixed
interesting to read about inside the magazine. These
hair or makeup in any way.
words and sentences is catchy and drags attention, and is
Text/picture ratio
sorted after genre to give a brief overview.
On this front page, the main picture requires a lot of
Publisher
space. But still, the editor have been able to put in a lot of
The publisher of this magazine is Oyster House Media.
informative text without taking to much attention
This publisher publish a lot of different music magazines,
Fonts including Acoustic (this magazine), Guitar Buyer,
All the text on this page are the same font, or two or three Drummer, Bass, and one slightly different; RibMagazine.
fonts that look like each other. These are all clear and Their audience is therefore mostly music lovers, but also
easy to read, and possibly chosen to show seriousness. the once who loves ribs.

4. CONTENT PAGE
Colour Scheme
Overall look
The content page, spread over to pages, consist mostly of neutral colours. Except for the different colours in
The overall look of this content pages is truly carried out, and
the pictures, the colours are transparent black, white and dark blue, plus the numbers and two headlines in
the colours and pictures is mixed together in a great way. All
red (one of them is an advertise). The usage of only few and neutral colours gives this magazine a clean and
the colours is neutral, and the pictures and text is sorted really
serious look, and gives us a great overview of the most important inside the magazine. If you want to look
organized, something making the page more professional.
where to find something inside the magazine, you won’t have problems looking it up on the content page.
Photography Writing Style
The different pictures here is mostly clean All the writing on this content
pictures, without to much information. page is describing the article
Examples of this is the first and the second behind. The text under each
picture, showing only a man and a clean picture/new article consist of
background. Some of these pictures provide one headline, and a short text
a little bit more information, but theres describing the article
never any doubt who’s in center and is the Fonts
important object of the picture, something All the text on this page are
making the magazine more orderly. the same font, or two or three
Text/picture ratio fonts that look like each
The first of these two pages provide a lot other. These are all clear, and
of pictures, and not that much text. This possibly chosen to show
help making a great order, and makes the seriousness. The font is
page «attractive». The second page is mostly easy to read, but the
more informative, with a lot more text font in the description text on
then pictures. The mixture of these two the second page is a little bit
pages make the content pages both to thin
interesting and informative

5. BROAD SPREAD
Colour Scheme Writing Style
The broad spread page, spread over to pages, consist of one text colour, and one The text is built up with one short main headline, an ingress giving a teaser about the
picture. The text colour is black, and the background of the picture is grey. This broad rest of the text, and the main article. The main article is mostly a long text separated
spread don’t have a lot of colours. The only picture is of a man in a black sweater, with in different paragraphs, and a little quote-box. The text is a little bit teasing in the
black glasses, grey beard. The only «colour» on this page is his skin colour. This beginning, only making hints to what the rest of the text will be about. The text is
removes a lot of energy from this double page, making it a bit sad made easy to read trough massive changing between plain text and interview.
Photography
As mentioned before, there’s only one Text/picture ratio
picture on this page. This picture uses whole This double-page is separated
the double page, but the right side do only into two. One side of it is only
have the picture’s grey background. On the picture, and one side is only
left side is the man. It’s a sad picture of him text. This gives the page a
looking down without smiling, and the serious look, but still a little
neutral and boring colour help removes the bit boring and not som fun to
energy. read, and the text seems to go
on forever.
Overall look
The look of this page is serious and elegant,
but still a little bit sad and unpleasant. The Fonts
colours is made really boring, and is not The font is the same
dragging your attention. The separation throughout the whole page. It
between picture page and text page is the is a clear, elegant and easy to
one most interesting thing, and is the one read font, but still a little bit
thing making it most elegant. rustic, matching the text

6. R2 - ROCK’N’REEL
Analysis

7. FRONT PAGE
Colour Scheme
Overall look
The colours on this front page is mostly made up by the main picture, and the text colour. The picture have
The overall look of this front page is really elegant, and
darker colours; dark blue background, and the women is wearing a mostly black dress. The girl, who is the
the editor have done a great job using a picture from a
«lightest» object in the picture, stand out because of the difference in colour. The editor of this magazine have
live performance as a front page. The colours are neutral,
chosen to have only one colour on the text; white. This is the fact throughout the whole text.
and the background is well coloured, and it’s able to set
Photography the focus on the woman instead of dragging attention
The photography on this front page is a natural and itself.
realistic picture from a live performance. It’s not set
up as the picture in the Acoustic magazine, but is
Writing Style
taken in the same angle as the audience, low angle,
The text on this front page mostly consist of only words,
making it more familiar for the readers. The Lady
names or short sentences to inform the reader of what’s
in front is in focus, and the background out of
interesting to read about inside the magazine. These
focus, something giving her all importance. She’s
words and sentences is catchy and drags attention, but is
also smiling, something that drag attention.
not sorted in a good way, something making the front
Text/picture ratio page a bit
There’s not a lot text on this front page, something
giving the main photograph a lot of importance. Publisher
The main picture is the one object on this page The publisher of this magazine is R2 - Rock’n’Reel. As far
producing most information about what’s inside. as I was able to find out, this publisher don’t publish any
Fonts other magazines then this one, probably giving this
All the text on this page are the same font, only in magazine a lot importance for the publisher, making
different sizes. The font is really thick, making it them put an extra amount of energy making this
clear and easy to read, possibly chosen to drag magazine good.
attention, something the text do in a great way.

8. CONTENT PAGE
Colour Scheme
Overall look
The different colours of the content page is mostly given trough the pictures. The pictures on the right side
The overall look of this content page is elegant, but still
and bottom provide a huge mess of different colours, not matching in any way. The pictures changes from
not optimal. It looks great, but the loss of text for the
black-and-white, to studio pictures and pictures in green nature. This make the colours a bit messy, and a lot
pictures pull the overall look of the whole page down a
of energy is provided. The part of the side without pictures, is a huge contrast; white background with dark
bit. The photographs used is also a bit too different
blue headlines. The rest of the text is black.
from each other, something making the impression a
Photography bit messy.
The pictures on this page is a huge mess. There is a lot of
Writing Style
different pictures put together, and none of them is like
All the writing on this content page is describing the
each other, and none is neutral. Only three of the eight
article behind the number. The text in relation to each
pictures do have a neutral background, and the different
number consist of one headline, and a short text
pictures changes from black-and-white, to studio pictures
describing the article
and pictures in green nature. The only similarity is that
most of them is posed. Fonts
The fonts used on this page, are a bit different. The one
Text/picture ratio
used in the headlines is a cool font, and is often
This content page is separated almost in two; text and
associated with design and elegance. The other fonts
pictures, not mixed. This gives an elegance and great order,
used is regular reading fonts that’s easy to read.
and it looks great. But one problem here is the pictures.
There’s 8 pictures without any text, only page number. A
picture tell nothing about what the article is all about,
unless it do have a short text.

9. BROAD SPREAD
Colour Scheme Writing Style
This broad spread consist of mainly darker colours in both pictures and text, The text is built up with one funny and interesting headline, a really short ingress (if I can
primarily black. In addition, the editor have chosen to make the first letter, and the call it so) giving an impression of what the rest of the text will be about, and the main
quote in a slightly different colour; dark green. The dark colours, on a white article filling two pages. The main article is mostly a long text separated in different
background, gives an expression of different acoustic instruments then earlier paragraphs, and a quote-box. The beginning gives a short introduction and tell about what
mentioned, and perhaps a bit rougher music. we’re going to hear about, and the rest of the text is well put together with a mixture of
Photography quotes and informative text.
In this broad spread, there’s two pictures of Overall look
mainly the same. One in colour, and one overall, the look is really cool.
black and white. These are taken in the dark, They’ve made the whole design
and pictures a guy with long hair and of the double-page stretched
sunglasses playing an electric guitar. All upwards, with high fonts in the
these factors produce a rough picture of this headline, and vertical pictures.
guy and his music. The white spaces with no text
is also going upwards, and the
Text/picture ratio
columns are thinner than
This broad spread consist of one big picture,
normal, both making the page
on smaller one, and the rest text. Therefore,
feel higher.
there’s a lot more text then pictures. Still, the
Fonts
editor, for some reason, have chosen to make
As mentioned, the fonts in
box’es in the middle of the text without
the headline and quote-box is
anything at all. This clean lungs makes it all
stretched upwards, making
a lot easier to read, and gives the pages a lot
the page higher. The font in
more air.
the rest of the text is a regular
easy-to-read font

10. ACOUSTIC GUITAR
Analysis

11. FRONT PAGE
Colour Scheme
Overall look
The colours on this front page is mostly made up by the main picture, background, the text colour, and maybe
The overall look of this front page is really elegant and
the most important object; the logo. The picture is in black and white, with a black background, making it all
carried out, and the editor have done a great job using a
monotone. The text surrounding the picture is in brighter colours, dragging a lot of attention. The orange and
picture from a live performance as a front page. A neutral
white colours are in great contrast to the background, making them stand out. The most attention-dragging
but elegant picture is surrounded by informative text.
object on this page is probably the logo, with it’s totally different colour from the rest of the page.
Probably the most important element on this page, the
Photography
logo, is in a totally different colour, dragging a lot of
The photography on this front page is a natural and
attention and making us remember the name easily.
realistic picture from a live performance. It’s not set up as
Writing Style
the picture in the Acoustic magazine, but seems like a
The text on this front page mostly consist of only words,
picture taken in low-res by one in the audience, but not
names or short sentences to inform the reader of what’s
taken in low-angle as the «Rock’n’Reel» magazine. The
interesting to read about inside the magazine. These
black and white, in addition to the lighting, makes the
words and sentences is catchy and drags attention. The
guitar stand out.
information is given in a way so we easily understand the
Text/picture ratio
context, making it more interesting than the
On this front page, the main picture requires a lot of
«Rock’n’Reel» Magazine.
space. But still, the editor have put in a lot of informative
text, surrounding the picture without interrupting the Publisher
information the picture produces. The publisher of this magazine is String Letter
Publishing. In addition to the «Acoustic Guitar»
Fonts
magazine, this publisher do also publish a
On this page, different fonts are used. One really classy
magazine called «Strings», a magazine for
font is used as the headliner-font (for the yellow-orange
people playing instruments inside the violin
text), and all thicknesses is used. Also one font more is
family. This publisher’s audience is therefore
used; a lot more anonymous font.
mostly music lovers and music players.

12. CONTENT PAGE
Colour Scheme
Overall look
The different colours of this content page is mostly based on a yellow-like type of colour. This is a type of
The overall look of this page is absolutely elegant, and
colour making the page seem a bit old fashioned. This type of yellow also matches the colours in the only
carried out. It’s obvious that the editor tries to give the
picture on this page, that also, trough its colours, gives an impression of an old-fashioned instrument. The
page an old fashioned look, something he/she is successful
colours used for the text (without the headlines) is black, making it easy to read.
with. The picture and rest of the text is mixed together in a
Photography great way, and is organized making it seem more
There’s only one picture on this content page, professional. The most important articles is listed in the
located in the upper left. This is a neutral and clean white box, a area dragging a lot of attention, and they are
picture; black background, and only a few different all sorted in an organized way.
colours throughout the whole photography, making Writing Style
the picture clean, simple, and delicate/elegant to All the writing on this content page is describing the article
look at. This is probably a picture shot in studio, and behind the number. The text in relation to each number
is shot in high angle, looking down on the consist of one headline, and a short text describing the
instrument. article.
Fonts
Text/picture ratio The fonts used on this page, are a bit different. One really
This content page contain mostly text, and only a classy font is used as the headliner-font (for the yellow-
slightly small picture in upper left (small compared orange text), and all the different thicknesses is used
to the space used for text). The rest of the page, that throughout the whole page. Also one font more is used; a
cosist of text related to articles inside the magazine, lot more anonymous font.
is sorted in who columns. This separation gives the
page an elegant look.

13. BROAD SPREAD
Colour Scheme Writing Style Overall look
This broad spread consist of mainly darker colours in both The text is telling the story about several builders of guitars, and their life The overall look of these two
pictures and text, primarily black, on a white background. The stories. It is set up as a biography, of course not that detailed. Still, the text pages are absolutely great, and
only colours is shown trough the guitars in the three pictures, a gives a great overview of these different persons and personalities, and really carried out. The way
colour similar to the once on the guitar on in the content page, what they’ve done throughout their life. Mixing together descriptions of both text and pictures are
even though the guitars shown here is in three different places, referrals to their life stories and quotations, the writer have made mixed together is elegant, and
colourtypes. These three guitars is made in wood, also making this text both easy and interesting to read. the pictures are clean and
their colours wood-like. simple.
Photography
Fonts
In this broad spread, there’s three pictures of
It seems like the editor have
mainly the same, only three different guitars.
picked out the pictures of this
These are pictures taken in a studio; clean
page with great care, and had
black background and well lit up main
a carried out idea of what this
objects. They are all neutral and clean, but
page should make an
still very delicate and gives an impression of
impression of. A classic and
elegance.
non-modern font is used for
Text/picture ratio the headline, a style matching
On these two pages, there’s mostly pictures both the setting in the text
and not that much text. The headline and and the pictures. The rest of
ingress-like intro on the top requires a lot of the text is written in a font
space, but except of this you can say the page thats easy to read without any
is separated into four columns, three of these struggle.
are filled with pictures. This may give a great
elegance, but probably present a little bit too
less information.