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HOWMIXINGSOCIALMEDIA&HISTORYCANCREATEANONLINE
AUDIENCEFORYOURINSTITUTION,ORGANISATIONorHISTORICAL
WORK
ThomasKetchell(@tomketch)
BACKGROUND
25yearsold
BAinHistory
MAinBusiness&Development
WorkedinAustralia,Kenya&
China
Co-FounderofHSTRY
Source:https://www.facebook.com/leon1914
Source:https://www.facebook.com/leon1914
Source:https://www.facebook.com/leon1914
CREATEACOMPELLINGSTORY
Riveting
Compelling
Emotional
First-PersonNarrative
SlightlyShocking
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected. Don't
know how we live with this everyday in London!
422TWEETS
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
422TWEETS
1,5MILLIONPEOPLE
Apparently oil could provide a cleaner alternative
to coal in the future. Let's hope this is true!
#GreatSmog
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
1,121TWEETS
1,121TWEETS
1,7MILLIONPEOPLE
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
METRICS
#EVEREST53COVEREDONTWITTER
(APRIL12THTOMAY27TH2013)
5,5MILLION
TIMELINE
DELIVERIES
1.7MILLION
TWITTER
USERS
content NARRATED
fromEDHILLARY
PERSPECTIVE
MEDIACOVERAGE
via
TVNEWZEALAND
&DIEWELT
1121TWEETS
REACHED
WORLDWIDE
LOCATIONS
Source:https://www.twitter.com
GuernseyEvacuees–gillianmawson
Source:GillianMawson
PAULREVERE’SMIDNIGHTRIDE
Source:https://www.PaulRevereHouse.Org
WATERLOO1815
DIGITALTOPHYSICAL
Source:https://www.heritagecalling.com
TRANSITION
PRESENCE
SOCIALMEDIA
Twitter,Facebook, Pinterest,
Instagram
USE#HashTags
KEYTAKEAWAYS
CompellingWriting
OpenArchives
BeActive
BeReceptive
ReachOut
Source:http://www.GampMedia.com
QUESTIONS?
@TomKetch
@HstryOrg
www.hstry.org
thomas@hstry.org

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