1. Tuesday 14 July 2015
Kingfisher wins international product design awards
Kingfisher, the international home improvement company, has been given the seal of
approval by the design industry after receiving several awards for innovative product design.
In France, the jury of the ‘Observeur du Design’ 2016 Awards gave a winner’s ‘label’ to four
of Kingfisher’s products, including a MacAllister lawnmower with sliding handles and a
cordless hammer drill. In a separate competition in Germany, Kingfisher scooped the
coveted ‘Winner of the Red Dot Product Design Award’ for 2015 for its Verve range of
garden cutting tools.
Commenting on the awards, Arja Taaveniku, Kingfisher’s Chief Offer and Supply Chain
Officer, said: “We are delighted to have been recognised internationally for our product
design and I congratulate our Kingfisher sourcing and offer teams for their work with these
ranges. Developing a unique, leading and effective offer is central to our plans to create a
single, unified company where customer needs come first. This is an exciting time for
Kingfisher and we are working hard on the next phase of product development, including a
unique garden and bathroom offer that will be sold across Europe.”
The winning products were as follows:
‘Observeur du Design’ label 2016.
MacAllister sliding handle lawnmower - light and
easy to manoeuvre, the retractable sliding handle
and foldable grass collector make it easier to store.
Available in Castorama France and Poland, B&Q
UK, Brico Dépôt Spain, Koçtaş Turkey
MacAllister cordless hammer drill - Easy to
manipulate. Incorporates three LED lights to give
better visibility. 3 in 1 function: Screwdriver, Drill and
Pneumatic hammer. Visible Rotation enables the
user to see whether the drill is screwing or
unscrewing. Available in Castorama France

2. These four products will be exhibited at the Cité des Sciences in Paris for a year from
December 2015.
‘Red Dot Product Design Award’ 2015
Verve range of cutting tools for gardens
On the Verve winning entry the Red Dot international jury commented: “These cutting tools
establish themselves as a functionally sophisticated product solution. The high-grade
materials ensure efficient and comfortable work in the garden.’”
-ends-
For more details contact:
Isabelle Thomas 0207 644 1286
About Kingfisher
Kingfisher plc is a leading European home improvement retailer which operates over 1,100
stores in 10 countries in Europe. Its main retail brands are B&Q, Castorama, Brico Dépôt
Sealmate – sealant applicator. Easy grip and
comfortable to use. The silicone container gives
the user better control of the mortar flow and the
nozzle provides better precision during application
(reducing wastage). Available in Castorama Poland,
Castorama France (from July 2015)
The Door Chime DC7 - With a 100m operating
range, this wire free doorbell alerts you when
someone is at the door even if you are in the garden
thanks to its rechargeable portable unit. Charger
function (smartphones, tablets etc.), four sounds, a
flash light (silent signal) and vibration signal.
Available in B&Q UK and Castorama France
Verve cutting tools. These garden loppers use
fibreglass technology and have an integrated multi-
level gearing system to improve the cutting ability of
the carbon steel blades. Ergonomic handles and the
non-skid material increases safety. Available at B&Q
UK and Castorama France

3. and Screwfix. Kingfisher also operates the Koçtaş brand, a 50% joint venture in Turkey with
the Koç Group
For more information about Kingfisher plc and our own brand portfolio go to
www.kingfisher.com
About the Observeur du Design
Supported by the International Council of Societies of Industrial Design (ICSID) and by the
French Ministry of Economy, Industry and Digital, the awards celebrate good design
practices, raise awareness of design as a key differentiator and as a source of alternatives
for the future. The Observeur du Design accredits products, services or spaces, that are
innovative, ambitious and prospective and celebrate good design practices.
http://www.apci.asso.fr/observeur
About the Red Dot Awards
The Red Dot Design Award is an international product design, communication design and
design concept prize awarded by the Design Zentrum Nordrhein Westfalen in Essen,
Germany. The Red Dot is an internationally recognised quality seal and not only the largest
and most recognised product competition in the world, but also the most international. The
competition is open to several fields of manufacturing, including but not limited to furniture,
home appliances, machines, cars and tools. The winning products are presented in the
Red Dot design museum in Essen. http://en.red-dot.org/