1. New Number - New Opportunities! INTRODUCTION AND ANALYSIS OF DIFFERENT MARKETING OPPORTUNITIES FOR 116 111 Milan, 4th of October 2009

2. 116111! 116111? Analysis Opportunities

4. Two Ways that 116111 can Benefit Children Child Helpline Direct Benefits Target Group: Children Indirect Benefits Target Group: Fundraising 116 111

6. Option 1 Local Communication - Continue What We Do Today

9. Option 2 Pan European 116 111 Communications Running in Parallel

12. A) Children: Principle of a Print Ad 116 111 Part of Europe Fgmdmd snandn thevhgo dhjgf tiehenv fdglh dng dndnm msk egosgks djpsjf jsopgjoe jwpjge jwpojfeop wjfopjwj fpw ojgo wojgjri ejfjoejo gjoejfojoe wjejrfjek sjfj fjf jfjfjf sdoepg. Fhhewhj fhfd sk gf hrhec dhf tpv skskg gpf dgowog wjkg. Main Message Body copy explaining meaning and context Senders of the Message

15. B) Fundraising/Policy Makers: Principle of a Print Ad 116 111 Child Helplines Unite Fgmdmd snandn thevhgo dhjgf tiehenv fdglh dng dndnm msk egosgks djpsjf jsopgjoe jwpjge jwpojfeop wjfopjwj fpw ojgo wojgjri ejfjoejo gjoejfojoe wjejrfjek sjfj fjf jfjfjf sdoepg. Fhhewhj fhfd sk gf hrhec dhf tpv skskg gpf dgowog wjkg. Main Message Body copy explaining meaning and context Main sender of the message Partners of the message

17. Option 3 Semi-European Communications

21. Today 111 116

23. Print Ads Today

24. Print Ads Tomorrow 111 116 111 116

26. Option 4 Pan European Communications

28. Pan European Communications: Print Ad Fgmdmd snandn thevhgo dhjgf tiehenv fdglh dng dndnm msk egosgks djpsjf jsopgjoe jwpjge jwpojfeop wjfopjwj fpw ojgo wojgjri ejfjoejo gjoejfojoe wjejrfjek sjfj fjf jfjfjf sdoepg. . “ 116 111 is there just for me” “ 116 111 is there just for me” 111 116 Fgmdmd snandn thevhgo dhjgf tiehenv fdglh dng dndnm msk egosgks djpsjf jsopgjoe jwpjge jwpojfeop wjfopjwj fpw ojgo wojgjri ejfjoejo gjoejfojoe wjejrfjek sjfj fjf jfjfjf sdoepg. . 111 116

30. Option: Websites 116 111 Website / Social Networking Site

35. Thank you for your attention and input.