UNICEF Malaysia
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UNICEF works to enhance children's lives through strategic partnerships and fundraising. It focuses on improving children's well-being and protecting their rights as outlined in the UN Convention on the Rights of the Child. UNICEF develops partnerships with corporations, organizations, and donors to advance its mission, raise funds, promote its brand, and catalyze support for children's survival, development, protection, and participation. Partnerships provide mutual benefits, with UNICEF supporting partners' goals and partners helping UNICEF implement programs and raise awareness of children's issues.
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UNICEF Malaysia
- 1. Enhancing Children’s Lives Through Strategic Partnerships & Institutional Fundraising BUILDING ALLIANCES FOR CHILDREN
- 8. WHY WE DO IT UNICEF currently focuses strongly on fundraising and other forms of mobilisation of resources towards implementing programmes for children UNICEF seen to be a highly attractive organisation with which to work. Global presence in both developed and developing countries Upstream and downstream Strong credibility Knowledge about children’s issues and developed, tested and refined
- 18. “ Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford
- 19. Terima Kasih THANK YOU
Notes de l'éditeur
- We are trying to be more proactive: to cause something to happen rather than waiting to respond to it after it happens. For example approach a company instead of waiting for them to approach UNICEF. I don’t know your market well, if you have even been offered some support from a company, but in other markets, France for example, they receive offers quite often. Some offers that are not worth considering, some that are… We are looking for Integrated & long-term partnerships Integrated = an alliance based on several activities, which implies a stronger involvement from the company Example: grant + employee giving + in kind assistance (although in kind is particular cause it has to meet Supply Division needs) Account Management structure Ensure integrity of UNICEF brand : compliant with UNICEF values (and criteria) Alliances should avoid Endorsement and Exclusivity: Non endorsement disclaimer