This document discusses how traditional models of content creation and distribution are no longer sustainable and a revolution is underway. It argues that by leveraging content in new ways through vision, outreach and impact, thought leaders, authors and speakers can increase the pace at which they develop new ideas and see measurable behavior change in the organizations they serve. This will allow their businesses to perform better and grow faster. The document promotes joining together to develop clarity of ideas and break free from restraints to deliver content through new avenues of expression.