1. Nintendo needs a hit in hurry
the gaming company faces big losses amid a two-year sales slump
presented by
Thucsaran Maksawat
Panchita Lertsombatsiti

2. NINTENDO
Background and information

3. • Founded
23, 1889
by Fusajiro Yamauchi on September

4. • Founded
as a cards company (1889-1956)

5. • Hanafuda
cards or flowers cards

6. •
Electronics era (since 1974)
•
1983, Nintendo Entertainment System (aka Famicom)
launched

7. handheld consoles
118.69 million sold
81.51 million

8. handheld consoles
151.06 million sold
32.96 million in first year
15.03 million sold in first year

9. Article summary
•
Nintendo announced that they have the biggest losses
at $838 million and it was the worst year in makinggames history.
•
Consumers taste are changed into High-Definition
graphic games. Playstation 3, XBOX 360 take the lead.
•
Nintendo lose all-time holder games market share to
iOS.
•
Nintendo expect that “Wii U” will take the place back.

10. biggest competitors

11. handheld consoles
151.06 million sold
32.96 million in first year
61.3 million sold

12. handheld consoles
151.06 million sold
sold
32.96 million in first year more than 180 millionwas downloaded
1,000,000,000 applications
80% of downloaded are games

13. Comparison
15,000 baht
Price
22,000 baht
1,200 baht
Software
40-400 baht
Gaming
Features
Phone, iPod,
Internet browser,
Gaming, Mail

14. handheld game console market
share
2006-2007

15. HANDHELD GAME CONSOLE
MARKET SHARE
2008

16. HANDHELD GAME CONSOLE
MARKET SHARE
2009

17. HANDHELD GAME CONSOLE
MARKET SHARE
2011

19. 6.2” touch screen controller
wireless control between HDTV and Wii console
Play games while watching TV
Share photo and video via wireless network
Video call

20. Do you think that
can take Nintendo back on top?