2. [THE fan] and [the culture]??
• Fans a.k.a aficionado or supporter
• a person with a liking and enthusiasm for something, such as
a band or a sports team.
• Enthusiasm shown through fan club memberships, fan
conventions, fan mails etc
• Culture is a very diverse term
• 3 important meanings of culture
• 1-high culture (excellence of taste in fine arts and humanities)
• 2-integrated pattern of human knowledge, belief and behavior
• 3-The set of shared attitudes, values, goals, and practices that
characterizes an institution, organization, or group
3. Fan culture…
• The behaviour exhibited by a certain ‘fan’ or a
group of ‘fans’.
• A pool of sharing common ideas
• Building of ideologies based on the area of
interest.
• Becoming a part of a forum to represent
themselves as a fan.
4. Characteristics of a fan …
• Strong interest leads to change in lifestyles influenced by the
sport. (buying rbk as becky endorses it)
• Desire for external involvement.(fan clubs and pubs)
• Possession of an object related to the area of interest (ball
signed by sachin)
• Social interaction with another fan (e-mails, chat rooms, face
2 face, etc)
• Different levels of fan culture based on the intensity.
5. Fan culture and technology
• Has existed even before the advent of tech
• With new form of tech the culture evolves
• Internet has brought fans from different areas together
• Increased scope of discussions on the internet especially on
s.n.s
• Tech is just a tool, the interested people have used these tools
as per their requirments
• Variety of creativity and creative tools
• Fans have taken mainstream media products to the next level
• Fan communities, websites, digital films etc.
6.
7.
8.
9. Fan culture on the net
• Construction of virtual communities
• Fanzines-unofficial magazines by fans
• Blogs
• Streaming videos
• Fan site
• fandom
• Fan art
• Fan club
• Fan fiction
• Fan labour
• Fan loyalty
10.
11.
12. conclusion
• The invasion of tech has taken fan culture to
higher levels
• Tech provides a platform for expression
(especially the web 2.0)
• Sports merchandise popularity
• Ease of access to info
• Helps differentiate the strata of fandom