3. BTAP’s AIM…
To facilitate an industry platform for the
development and growth of the youth and
backpacker tourism segment
4. Name/Company Industry Sector
Chair: Peter Ovenden – Global Gossip Media/Communications
Vice Chair: Brett Claxton – Calypso Backpackers Accommodation
Greg Cole – Oz Experience Tour/Transport
Michael Collins – Backpack WA BOA Representative
Karen Fitzgerald – Tourism NT STO Representative
Katrina Greeves – World Nomads Retail/Wholesale
Sallie Gregory – Crocosaurus Cove ATEC Secondment
Martin Lane – Backpacker Trade News Media/Communications
Julian Ledger – YHA New South Wales Accommodation
Nick Thomas - Base Retail/Wholesale
Amy Todd - Qantas Airline Representative
Craig – Wachholz – Let’s Go Surfing Tour/Transport
Jennifer Woodbridge ATEC Representative
10. Fact Sheet
Unified Messages
ABIC
Policy
Visas
Jobs
New Normal
Short Lead Time
Discounting
Lack of Customers
Consolidation
Pricing
Exchange Rate
Engagement
Over supply
ATEC
AYTE
New Normal
Policy
Lifecycle of the Traveller
Symbiotic
Relationships
Join in the conversation
Mentoring
TNZ
Airlines
No Borders
Influence change
Packaging
11. SLIDE 17: WHERE TO FROM
HERE…..
Common Threads
• BTAP uptake – national issues
• BOAs – state focus – BTAP and BOA’ s to work
collaboratively
• Industry needs to stay co-ordinated and focused
• Industry support of BTAP and BOAs to gain a strong voice in
terms of lobbying state and federal govt
• Industry cannot change certain external factors e.g. exchange
rate, GFCs, but we can stay strong and focus on what we can
change and make sure we as a destination are ahead of the
game in terms of innovation, meeting expectations and
providing an exceptional experience
16. NAME/COMPANY: INDUSTRY SECTOR:
Julian Ledger – YHA Australia Accommodation
Darryl Rowe – BHA Central Accommodation
Greg Cole – Oz Experience Tour/Transport
Craig Haslam – Nullarbor Traveller Tour/Transport
Nick Thomas - Base Retail/Wholesale
Katrina Greeves – WorldNomads.com Retail/Wholesale
Martin Lane – Backpacker Trade News Media/Communications
Peter Ovenden - Global Gossip Media/Communications
Sue Blundell – English Australia Education
Amy Todd – Qantas Airlines Airline Representative
Karen Fitzgerald – Tourism NT STO Representative
Jo-Anne Wilkie – Aquarius
Backpackers/Backpacking QLD
BOA Representative
Jennifer Woodbridge ATEC Representative
This brings me to my role as the current chair of BTAP or the backpacker tourism advisory panel. For those not familiar with BTAP we are the national body representing the needs of the youth travel industry under the umbrella of ATEC – the Australian Tourism Export Council.