TLC's "Unpretty" music video challenges conventions of R&B girl bands. Typically, such bands have strict dance routines and formations, but TLC sits while performing. The video uses lyrics and visuals about societal pressures to be attractive, showing people forcing appearances and wanting to look like others. Butterflies and flowers in the video relate the upbeat music to themes of natural beauty and hope. The video effectively reaches its target audience of insecure teens through its message of self-acceptance.

2. TLC-UNPRETTY
ABOUT THE BAND T-Boz
• TLC is an American Girl band
made up of Tionne ‘T-boz’
Watkins , Lisa ‘Left eye’ Lopez
and Rozonda ‘Chilli’ Thomas. Left eye
They are known for producing
music of R&B, hip-
hop, soul, funk, and new jack
swing genre’s. The band
produced music that appealed
to mid teens to young adults.
This band are similar to our
music band because of the
style of the band and the type
of music they produce. Chilli

3. The video Overall
• The video is a concept and
narrative video like the
music video my group and I
plan to produce. The music
video speaks about begin
force to be pretty or to live
up to what the world thinks
you should look like. The
images in this music video
show clearly the theme of
the video..

4. Target audience
• The target audience for this
video is very specific. The main
target audience is teenagers of
both genders, it may appeal to
girls more because of the band
and the music , however, the
lyrics appeal to any gender. The
other target audience is teens
who feel insure about
themselves as this song is
being used to help them find
the courage . The song even
features sign language for
teens who are deaf or hard of
hearing. . The target audience
is made clear through the
visuals and lyrics.

6. CONVENTIONS AND GENRE
CHARACTERISTICS
Chilli • TLC contradict the
conventions and
characteristics of R&B girl
bands. The typical girl band
producing R&B music had a
strict dance routine and
Band members formation. In this song TLC sit
sitting whist down for the majority of the
performing music video. Also in R&B
music videos if the music
video is a narrative the
members of the band play
the characters in the story
Destiny’s child however only one of the
dance routine band members is part of the
story.

7. LINKS BETWEEN LYRICS/MUSIC AND
VISUALS
LYRICS AND VISUALS MUSIC AND VISUALS
• The lyrics are about • The music had an
being ‘unpretty’. This upbeat tempo. Its
is shown thought the flowery melody
visuals of people suggests hope
My outsides Make you feel
forcing themselves which is shown
are cool unpretty too
to look pretty or of through the visuals
My insides I was told I was
them wanting to look beautiful
of butterfly’s flying
are blue
like others who they away and of a field
considers pretty. The of flowers which
Never insecure
visuals illustrate the also suggest natural
until I met you
lyrics and also beauty, which
Now I'm bein
amplify the theme of relates to the
stupid
the song. theme of the song.

8. Overall
What I can use What have I learnt
• I can use this example from • I have learnt abou the way
TLC to see how I can in which certain types of
challenge some of the videos are used to reach the
conventions of R&B girl target audience. I have also
band videos. I can also see learnt that I can use some
how I can Link Music and of Goodwin’s theories to
visuals and lyrics and visuals create a video that would
in a way that will directly affect the target audience
affect the target audience. greatly.