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Moving out
                           of the social silo
                           Socializing Tieto’s digital workspace to
                           enable employees to experience the
                           value in enterprise 2.0
© 2012 Tieto Corporation




                           Philipp Rosenthal
                           Future Office Evangelist
                           Tieto, Digital Business Consulting
                           philipp.rosenthal@tieto.com
The leading IT service company in   •  Highly specialized IT solutions and services
                                      complemented by a strong technology platform.
Northern Europe providing IT and
product engineering services.       •  Trusted transformation partner,
                                       close to customers’ businesses.


                                                                  Operations in
                                                                  close to 30
                                                                  COUNTRIES
 © 2012 Tieto Corporation
We live up to our values.
Leadership & management create the environment for enterprise 2.0.

    We work together.
                                               We care for our people
                                                  and customers.




      We learn and grow.

                                    We are committed to quality.


3    © 2012 Tieto Corporation
At Tieto there is a lot going on.




4   © 2012 Tieto Corporation
… but how to keep a grip on it?




5   © 2012 Tieto Corporation
Taking people by the hand &
                           change the way of working.
© 2012 Tieto Corporation
Key challenges for information work.

            Distribution         Retrieval



            Enrichment         Transparency



7   © 2012 Tieto Corporation
Introducing new opportunities.

    Share information           Follow people
         1:many                  and sources


                Tag
                Like           The content cloud
              Comment


8   © 2012 Tieto Corporation
© 2012 Tieto Corporation




                           the change.
                           Our goal for
We want employees to learn how…

                                … to take                … to stay on top            … to create new
                              responsibility              of complexity               connections

                           Share information in a way   Keep a grip on more than    Get inspired by new input
                              so that it’s findable     one source of information        and new people
© 2012 Tieto Corporation
Get out of the social silo.


                                SOCIAL SILO




                                SOCIAL ISLANDS



11   © 2012 Tieto Corporation
The socialized workspace.
      Project work and                                   Business development
     business operations            Product management




     Services for collaboration, communication, networking and
     Information enrichment inspired by social media techniques



                                                                  X-border connections
                                    Solution knowledge
                                     (Corporate DNA)
 Partner management
                                                          Marketing & Sales
12       © 2012 Tieto Corporation
Best Practice #1




                                              Est. 1999
© 2012 Tieto Corporation
Keeping a grip on various sources.
RSS is the easiest way to personalize and
structure the personal information portfolio.




14   © 2012 Tieto Corporation
© 2012 Tieto Corporation




                           Best Practice #2
Share. Retrieve. Connect.
                                Active networking.




     Sharing w/t spamming.



16   © 2012 Tieto Corporation
© 2012 Tieto Corporation
#: source of inspiration.
                                New thoughts and
                                  perspectives



 Inspiration to extend my
    personal network
                                    New sources of
                                      inspiration




18   © 2012 Tieto Corporation
Multiple sources – one hub.
© 2012 Tieto Corporation
RSS-feed
                                based stream
                                 TODAY
                                •  Corporate News
                                •  Service Alerts
                                •  Organizational Information
                                •  Tieto Academy
                                •  Job Offerings

                                 TOMORROW
                                •  Workspace Updates
                                •  New Documents
                                •  Workflow Notification




20   © 2012 Tieto Corporation
Activity
                                stream
                                     PEOPLE I follow
                                •     Likes
                                •     Links
                                •     Questions
                                •     Comments
                                •     Status Updates

                                     TOPICS I follow
                                •     Tag updates
                                •     Questions
                                •     Comments
                                •     Status Updates




21   © 2012 Tieto Corporation
Tieto Social Intra at work…
© 2012 Tieto Corporation
Social interaction with
                                            intranet content

                                Potential new network connections




  Will be displayed in
 the follower’s stream
                                         Add the article to
                                          a content cloud



23   © 2012 Tieto Corporation
Comment


                                                       „Like“

                                                        Tag




                           Interaction with content
© 2012 Tieto Corporation
Comment


                                              „Like“




                           Tag




                                 The network’s interaction with content

© 2012 Tieto Corporation
Collected actions on the TOPIC page
                           (can be followed)
© 2012 Tieto Corporation
The
                           content cloud
                           Everything and everyone around a
                           topic on one page…
© 2012 Tieto Corporation
Inspiration &
                                                    knowledge transfer

                  Sharing useful
                     content                           Potential new
                                                    network connections



                                         Best practice
                                          promotion


                                   Reports, presentations
                                        & research
© 2012 Tieto Corporation
We want employees to learn how…

                                … to take                … to stay on top            … to create new
                              responsibility              of complexity               connections

                           Share information in a way   Keep a grip on more than    Get inspired by new input
                              so that it’s findable     one source of information        and new people
© 2012 Tieto Corporation
Long term goal: bridging generations.




30   © 2012 Tieto Corporation   Source: Transforming Into a Social Business (Tieto 2011)
Philipp Rosenthal
                           about.me/philipprosenthal
                           @for_desire_it
© 2012 Tieto Corporation




                           http://blogs.tieto.com/futureoffice

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Executing on Social Business Transformation @ Tieto

  • 1. Moving out of the social silo Socializing Tieto’s digital workspace to enable employees to experience the value in enterprise 2.0 © 2012 Tieto Corporation Philipp Rosenthal Future Office Evangelist Tieto, Digital Business Consulting philipp.rosenthal@tieto.com
  • 2. The leading IT service company in •  Highly specialized IT solutions and services complemented by a strong technology platform. Northern Europe providing IT and product engineering services. •  Trusted transformation partner, close to customers’ businesses. Operations in close to 30 COUNTRIES © 2012 Tieto Corporation
  • 3. We live up to our values. Leadership & management create the environment for enterprise 2.0. We work together. We care for our people and customers. We learn and grow. We are committed to quality. 3 © 2012 Tieto Corporation
  • 4. At Tieto there is a lot going on. 4 © 2012 Tieto Corporation
  • 5. … but how to keep a grip on it? 5 © 2012 Tieto Corporation
  • 6. Taking people by the hand & change the way of working. © 2012 Tieto Corporation
  • 7. Key challenges for information work. Distribution Retrieval Enrichment Transparency 7 © 2012 Tieto Corporation
  • 8. Introducing new opportunities. Share information Follow people 1:many and sources Tag Like The content cloud Comment 8 © 2012 Tieto Corporation
  • 9. © 2012 Tieto Corporation the change. Our goal for
  • 10. We want employees to learn how… … to take … to stay on top … to create new responsibility of complexity connections Share information in a way Keep a grip on more than Get inspired by new input so that it’s findable one source of information and new people © 2012 Tieto Corporation
  • 11. Get out of the social silo. SOCIAL SILO SOCIAL ISLANDS 11 © 2012 Tieto Corporation
  • 12. The socialized workspace. Project work and Business development business operations Product management Services for collaboration, communication, networking and Information enrichment inspired by social media techniques X-border connections Solution knowledge (Corporate DNA) Partner management Marketing & Sales 12 © 2012 Tieto Corporation
  • 13. Best Practice #1 Est. 1999 © 2012 Tieto Corporation
  • 14. Keeping a grip on various sources. RSS is the easiest way to personalize and structure the personal information portfolio. 14 © 2012 Tieto Corporation
  • 15. © 2012 Tieto Corporation Best Practice #2
  • 16. Share. Retrieve. Connect. Active networking. Sharing w/t spamming. 16 © 2012 Tieto Corporation
  • 17. © 2012 Tieto Corporation
  • 18. #: source of inspiration. New thoughts and perspectives Inspiration to extend my personal network New sources of inspiration 18 © 2012 Tieto Corporation
  • 19. Multiple sources – one hub. © 2012 Tieto Corporation
  • 20. RSS-feed based stream TODAY •  Corporate News •  Service Alerts •  Organizational Information •  Tieto Academy •  Job Offerings TOMORROW •  Workspace Updates •  New Documents •  Workflow Notification 20 © 2012 Tieto Corporation
  • 21. Activity stream PEOPLE I follow •  Likes •  Links •  Questions •  Comments •  Status Updates TOPICS I follow •  Tag updates •  Questions •  Comments •  Status Updates 21 © 2012 Tieto Corporation
  • 22. Tieto Social Intra at work… © 2012 Tieto Corporation
  • 23. Social interaction with intranet content Potential new network connections Will be displayed in the follower’s stream Add the article to a content cloud 23 © 2012 Tieto Corporation
  • 24. Comment „Like“ Tag Interaction with content © 2012 Tieto Corporation
  • 25. Comment „Like“ Tag The network’s interaction with content © 2012 Tieto Corporation
  • 26. Collected actions on the TOPIC page (can be followed) © 2012 Tieto Corporation
  • 27. The content cloud Everything and everyone around a topic on one page… © 2012 Tieto Corporation
  • 28. Inspiration & knowledge transfer Sharing useful content Potential new network connections Best practice promotion Reports, presentations & research © 2012 Tieto Corporation
  • 29. We want employees to learn how… … to take … to stay on top … to create new responsibility of complexity connections Share information in a way Keep a grip on more than Get inspired by new input so that it’s findable one source of information and new people © 2012 Tieto Corporation
  • 30. Long term goal: bridging generations. 30 © 2012 Tieto Corporation Source: Transforming Into a Social Business (Tieto 2011)
  • 31. Philipp Rosenthal about.me/philipprosenthal @for_desire_it © 2012 Tieto Corporation http://blogs.tieto.com/futureoffice