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I suggest econsultancy innovation awards 2012
1.
iSuggest
An intelligent marketing automation solution Powered by © 2011 Tieto Corporation
2.
iSuggest
Capitalize your real time in-and outbound interactions Tieto Tieto + Portrait partner Inbound Interaction Optimizer Outbound Customer service Software Marketing System integration, project & (SaaS or Campaign process management, SaaS on premise) Management hosting 2 © 2011 Tieto Corporation 2011-09-08
3.
Context
Portrait Interaction Optimizer Customer dialogue across all inbound channels Cross-channel Analytic Models Connect the customer Analytically “conversation” determines across the right all customer touch message points The right The right moment of customer interaction Customer Data Business Rules Portrait Interaction Optimizer is a real-time decisioning solution that provides best-next-action recommendations for each customer, wherever and whenever they choose to interact. 3 © 2011 Tieto Corporation 2011-09-19
4.
Recommendations on the
Web Pre-built salesforce.com client applet Recommendations in online banking environment © 2011 Tieto Corporation
5.
Recommendations: service desk
© 2011 Tieto Corporation 27 februari 2010
6.
Recommendations: mobile Uw
electriciteitsverbruik lag deze maand 10% hoger dan gemiddeld, maak nu gebruik van onze aanbieding voor LED © 2011 Tieto Corporation
7.
Interaction
Optimizer Client Interface © 2011 Tieto Corporation
8.
Login to the
Portrait HQ to administrate campaigns Silverlight Portrait HQ startup screen © 2011 Tieto Corporation
9.
Review current campaign
status Content search HQ toolbar for all actions HQ toolbar for all actions In market campaigns comparison with plan: drill down to change Task monitoring and campaign © 2011 Tieto Corporation calendar
10.
Create a new
campaign Provide campaign details Provide in market dates © 2011 Tieto Corporation
11.
Create a new
recommendation within that campaign Clarify objective Clarify priority of of recommendation recommendation Task required to design this recommendation Campaign planning Identify workflow steps channels to use © 2011 Tieto Corporation
12.
Design the details
of that recommendation Fused design Design the – one interface outstanding for inbound recommendation and outbound © 2011 Tieto Corporation
13.
The design wizard:
start by defining the audience Design wizard to guide you through who to target and what to offer Create a new selection or choose from the library Targeting through Predictive customer lists model selection for targeting and prioritization © 2011 Tieto Corporation
14.
Selection designer: business
rules from the customer palette Plain language Simple range selection selection description Relative month date selection Multi-value category selection Multi-source Many-to-one customer customer palette summary © 2011 Tieto Corporation selection
15.
Design what you’re
going to say for each channel Personalized message from customer palette Rich, personali zed message design Create a new Channel messages or independent browse from a messages library © 2011 Tieto Corporation
16.
See the prepared
recommendation Design workflow stage complete Editable activity for future © 2011 Tieto Corporation
17.
Set campaign in
market In-market workflow checklist Immediate in market option © 2011 Tieto Corporation
18.
Review campaign effectiveness
Campaign summary Detailed Click to drill- breakdown down for more and response detail rates © 2011 Tieto Corporation
19.
Configure your prioritisation
strategy Detailed activity type What’s most priorities important to you? © 2011 Tieto Corporation
20.
Simulate campaigns within
a test environment Record representative requests in your Simulate same production requests in your environment test environment with new campaigns © 2011 Tieto Corporation
21.
© 2011 Tieto
Corporation Martijn Feekes Manager Marketing & Business Development Tieto Martijn.Feekes@tieto.com
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