Ladurée Taiwan Christmas Press Event Report
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I was one of the Ladurée team member during my work in Bluebell, and we planned a press event to launch our latest Christmas giftbox. I was in charge of planning event rundown, coordinating with retail department, and managing onsite execution. The result of the press event was quite successful as the overall exposure included online news, newspaper, magazines and social media reports.
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Ladurée Taiwan Christmas Press Event Report
- 1. 2014 Christmas Press Event Report LADURÉE TAIWAN Prepared by Bluebell Group November, 2015
- 2. Content • Event Outline • Event Photo Sharing – Venue photo – Introduction of Macaroon Manufacturing – Product Intro & Tasting – Experience Macaroon Pyramid – F&B – Mingles • Press Clipping Sharing • Media Attendance & PR Value
- 3. Date: Tuesday, 18 November, 2014 Venue: Breeze VIP Lounge Outline: • Breeze Center organizes a series of media events for the luxury brands to highlight the Christmas products this year. • Ladurée session was on 18 Nov. with the introduction of Exotic Christmas gift box, new macaroon flavors and the macaroon pyramid. • The journalists were invited to Breeze VIP Lounge with the setting inspired by Exotic Christmas gift box, and had wonderful experience to taste the Ladurée macaroons and the Othello tea. Event Outline
- 5. Venue Photo
- 6. Venue Photo
- 7. Product Intro & Macaroon Tasting
- 9. F&B New macaroon flavors VC champagne Macaroon pyramid Othello Tea
- 22. Marie Claire Facebook 2014/11/18 Fans: 287,345 Online
- 27. Media Attendance & PR Value
- 28. Media Type Journalist Newspaper 3 Weekly 1 Monthly 17 Online 8 TOTAL 29 Media Attendance
- 29. PR Value Online News No. Date Title Section Page Covered (%) AD Value(NTD) PR Value(NTD) 1 2014/11/18 Beautiful! Ladurée Christmas Box to be Launched at the End of November UDN.com $ 50,000 $ 125,000 2 2011/11/18 Chic Christmas Snacks: Ladurée Golden Macaroons Marie Claire.com $ 50,000 $ 125,000 3 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree Bella.com $ 50,000 $ 125,000 4 2014/11/18 Golden Pineapple? The Peaceful Combination of French Desert Now News $ 50,000 $ 125,000 5 2014/11/18 Exotic Golden Pineapple: Ladurée French Christmas Macaroons ETtoday $ 50,000 $ 125,000 6 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons Choc $ 50,000 $ 125,000 7 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons VOCE $ 50,000 $ 125,000 8 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons ELLE.com $ 50,000 $ 125,000 9 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons cnYES.com $ 50,000 $ 125,000 10 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons Money.UDN.com $ 50,000 $ 125,000 11 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree She.com $ 50,000 $ 125,000 12 2014/11/18 Ladurée Christmas Afternoon Tea Party VOGUE FB page $ 30,000 $ 75,000 13 2014/11/18 Golden Christmas with Ladurée Golden Pineapple Christmas box Marie Claire FB page $ 30,000 $ 75,000 14 2014/11/18 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000 15 2014/11/18 Ladurée Christmas Box with New Flavor Macaroons, Jam and Chocolate VOCE FB page $ 30,000 $ 75,000 16 2014/11/18 Ladurée 2014 Golden French Christmas Box VOCE FB page $ 30,000 $ 75,000 17 2014/11/20 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000 Sub Total $ 730,000 $ 1,825,000 Sub Total PR Value until noon 20th , November = $NT1,825,000 Newspaper, Monthly, and Weekly media are not included as the reports haven’t been published yet.