3. HangUps Paint Parties
What is HangUps?
A creative, interactive entertainment experience!
A local Tallahassee business in Railroad Square
Instructional art with friends, food and wine
What happens at a HangUps painting party?
Step by step painting instruction by a lively local artist
Participants produce individual works of art
4. HangUps Paint Parties Facts
Customized parties & picture selection available
Parties at HangUps Railroad Square studio
Have a location? Request the mobile studio
HangUps
Mobile
Studio
www.hangUpspaintparties.com
you
(850) 413-1213
5. Campaign Objectives
Objective One
increase brand awareness info
increase the number of appointments booked
info
increase the number of gift certificates sold
Objective Two
Increase of 50 people sign up for the email
newsletter with a click through rate of 25 or
50% CTR to hangUps.com
6. Campaign Objectives
Creative Message – Call to Action
Follow us on
Sign up for our newsletter
Successfully funnel our customers to
conversion
7. Competitive Analysis
Competitors
Primary Competitors
Paint and Sip Parties
Painting with a Twist
Brush & Palette
Copy Cats
Secondary Competitor
Firefly Pottery
8. Competitive Analysis
Competitors Digital Media Analysis
Painting with a Twist (Primary Competitor)
Effective use of Website & Email
Social Media Campaigns through Facebook
Paid Search
Firefly Pottery (Secondary Competitor)
Effective use of Website & Email
Social Media Campaigns through Facebook
Paid Search
9. Target Audience
Women 21 to 65
Group Personas
Primary Audience: Party Organizers
Secondary Audience: Young Artist
Tertiary Audience: Golden Girls
10. Target Audience
Primary Audience: Party Organizers
Women, ages 28 to 45 years old (Gen. X & Millennials)
Yearly income: $35,000 to $40,000.
College educated; work for federal/state government
11. Target Audience
Secondary Audience: Young Artist ages 21 to 27
Yearly income: $25,000 to $30,000.
Business professionals/Recent graduates of college
Craves adventure
Railroad Square
Life’s
Adventure-Coaster
12. Target Audience
Tertiary Audience: Golden Girls
Women, ages 46 to 65 years old (Gen X, Baby Boomers)
Yearly income: $40,000
Retiring from professional career
Involved in community groups
14. Recommend Digital Media
Company Website: www.hangUpspaintparty.com
What will the website do?
Provide potential clients with information about HangUps
Products, services, promotions and events
Post testimonials, consumer generated content and portfolios
Serve as a conversion engine for info gathered via digital marketing efforts
15. Recommended Digital Media Rational
Company Website
What it does for our target audience?
Responsive Web Design (RWD)
17. Recommended Digital Media Rational
Email Newsletter
Connecting with our audience
Assist in relationship building
Provide content on “what’s happening”
18. Budget
16%
16.1%
0Website and Digital Monitoring
Web Design Maintenance & Add-Ons Social Media
68%$15,300
WebBandits4U
Website Launch:
12/1/2015
$65,500
$15,500
Total Budget
$96,300.00
19. December 2015 Social Media Plan
Social Media Component Hours Worked Cost per Hour
News feeds (outgoing) 1 $200.00
News feeds (incoming) 1 $200.00
Create coupons electronic 1 $300.00
E-Newsletter 1 $400.00
Advertising integration
(Google AdWords) 1 $200.00
Photo gallery: 1 $250.00
Metrics
(Google analytics, reports, etc.)
1 $200.00
Total 7 $1,750
Budget