1. The Anglum Group
Capabilities Overview
MAY 19, 2010
The Anglum Group
2. The Anglum Group
The Anglum Group is a management consulting company that focuses on
delivering innovative cost-effective retail customer marketing solutions to
our clients. Specifically, we provide insight and expertise based upon our
many years of retail experience – allowing our clients to realize their
marketing objectives. We are not content just identifying the proper
course of action, we stay with the project until the benefit is realized.
The companies that we work with are leading retailers that are either
extending their existing customer capability or companies looking to
improve the return on their initial marketing technology investment. Our
emphasis is on customer understanding, customer strategy development
and marketing execution based upon industry best practices.
All of our staff are former retail professionals that have a blend of
Marketing and Technology skills who are adept at identifying and applying
proven practical approaches to achieve desired return on investment.
The Anglum Group
3. The Anglum Group
Company History
• Formed in 2004 by Tim Anglum, former Director of CRM Systems at Best Buy
• Joined efforts with other retail consulting partners in 2006
• Passionate marketers that have a track record of delivering on-time and on-budget
• Developed working relationship with Clario Analytics and VMBC in 2008
Our Philosophy
• Deliver a practical and proven approach to achieving marketing success
• Focus on solving the identified problem and moving on to the next
• Totally solution agnostic and do not promote a specific agency, solution or service
Who We Are
• Work exclusively with retailers because we are retailers
• We understand the challenges you face each day
• Team members average over 15 years of retail experience in Marketing, Advertising
and Technology
The Anglum Group
5. Scope of Practice
CRM Best Practices
Customer Identification – Multi-Channel
CRM Roadmap Development
Business Analytics
Program Strategy Database Assessment
RFP Management
Business Case Development
Loyalty Programs
Sports/Event Marketing
Privacy - US / International
Credit Card Partnership Marketing
Mobile Application and Program Development
The Anglum Group
6. Four Things Set Us Apart
We don’t have a pre-conceived, one-size-fits-all approach
• We design and develop a solution for a customer relationship strategy that fits each
client engagement.
We know what works, how it works, why it works and when to use it
• We have designed and executed programs for many retailers with varying customer
targets. This allows us to bring a broad and deep range of thinking to the table.
• We not only work with you to identify the solution, we provide direction and hands-on
program management to ensure your realize the benefit.
We are designers, strategists, builders and executors
• Strategy alone is not enough to ensure success of a program.
• We apply our strategic thinking and our range of practical, “real world” knowledge to
fine-tune and enhance the programs we design.
We are results driven
• We know how to measure and track bottom-line results to established objectives.
• Every program design includes a P&L, payback analysis and clear, measurable
financial success factors.
The Anglum Group
8. Some of the Work We Have Done
Creation and development of a very large text opt-in database for a retail client and helped develop the
marketing strategy and execution of the US, Canada and Puerto Rico programs. Involved in the development
of a smartphone application for iPhone and Android that provides dynamic content, m-commerce capability,
push notifications and customer engagement.
Business Marketing Roadmap analyzing the current state of CRM capabilities,
transformation plans, project initiatives and systems capabilities. Developed a Business
Plan for monetizing customer database development. Provided a plan that demonstrates
a path to fulfill the future state vision, linking projects and initiatives as they intersect and
support the Business Plan.
Customer Experience evaluation of the CRM program focusing on people, processes and technology that
support the data, business rules, analytics, reporting and the loyalty program. Assessed current state,
audited the existing data and developed a plan to re-implement system capabilities to permit the company
to more strategically utilize the CRM capability to support the future business goals. Evaluated the e-mail
marketing capability applying industry best practices.
Multi-level research investigation into business unit performance. Data analysis of buying history and analysis of
customer data including insights and recommendations, Year Over Year trend analysis, Three Year Basket analysis
and Year Over Year RFM analysis. Provided macro analysis of buying behaviors, identifying future trends in the
marketplace and a review of category trends and analysis. Delivered a competitive analysis of both the category and
format along with an action plan and recommendations.
Multiple projects over six years including a project team approach to assess existing CRM strategy, IT
solutions and support, as well as development of a CRM Roadmap plan including Marketing Gap
Analysis, Micro and Macro Issue Evaluation, Production Project Plan and CRM Best Practices. Led the
development of co-branded credit card project. Email Service Provider evaluation and implementation.
International CRM privacy and feasibility study.
The Anglum Group
9. Highlights
Anglum Payless First Credit Card Polo Ralph Canada Mobile First Client First Client
Group ShoeSource Marketing Lauren Analytics CRM Application iPhone App Android App
Formed Radio Shack CRM Roadmap Project Project Project Management Launch Launch
2004 2005 2006 2007 2008 2009 2010 2011 2012
Wilsons Leather Protocol EA Sports International First SMS First Social Christopher Advance
and Marketing Privacy Text Media & Banks Auto Parts
Office Depot Project Program Project Business
Case
The Anglum Group
10. What Others Are Saying About Us
“
Tim and I have been business partners for 11 years - beginning when we were both at BBY. His expertise in CRM is unparalleled.
He's collaborative and truly a partner to help enable any customer centric business strategy. He's got end to end experience and
knows how to connect business needs to technology.
Tracy Cockerham – Vice President Customer Intelligence, Advance Auto Parts
The CRM Roadmap that you developed exactly captured our vision and provided us with the direction needed to successfully launch
our three-year CRM plan.
Brent Cooke – Director CRM, Payless ShoeSource, Inc.
Tim/Anglum Group performed an in-depth customer analysis for my division at Polo Ralph Lauren. He surrounds himself with smart,
talented professionals who deliver solid information, on time and within scope. Tim is thoughtful, personable, absorbs business needs
well and remains in contact well after a project is completed.
Lucille DeHart – VP Marketing, Polo Ralph Lauren
Tim provided consultation on Customer Profiling and on the development of a Consumer Loyalty program for EA. He was very
thorough in gathering and organizing information to make strategic recommendations and provided support to us in making game-
changing decisions for the company. His work was always thoughtful and on time. Tim was a highly-valued consultant to me at EA.
I strongly recommend and endorse Tim Anglum and The Anglum Group!
Tony Hart – VP CRM and Online Marketing, Electronic Arts
Tim Anglum knows everybody and knows retail's CRM challenges/opportunities. He's been there and done that better than anyone.
Cathy Hotka – SVP, Retail Industry Leaders Association (RILA)
As always, you provide a very insightful and logical view of the subject of Loyalty. Love your enthusiasm!
Linda Angelacci – VP of Marketing, Wilsons Leather
At a critical time, you were able to step in and deliver the program and insure that we realized our desired results.
Gregg Sullivan – SVP Integrated Marketing, Protocol Marketing “
Excellent! Give Tim a bunch of leeway. We trust them to do what is in our best interest, plus to be a ton of fun!
Chris Serrano — Supercuts
The Anglum Group
11. The Anglum Group LLC
3835 Susan Lane
Minnetonka, MN 55345
952.223.2000
www.anglumgroup.com
