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Alles erst der Anfang
Ausblick und Szenarien für den Games-Markt
Foto: Mick Talbot
Quality Circle Gaming, 06.05., Hamburg
Prof. Tim Bruysten | Mediadesign Hochschule | richtwert GmbH
Was wir machen
Aufbruch
321
Der innerste Kreis Rückkehr mit dem Elixier
Agenda
Aufbruch
1
https://www.youtube.com/watch?v=aBCVlIGQ0B4
https://www.youtube.com/watch?v=sUIqfjpInxY
https://www.youtube.com/watch?v=RhIa4KtrqqU
Augmented Reality Augmented Environments Augmented Platforms
Trend of Augmentation
Szenario:
The World is not enough
Neue Kooperationen für die Games Industrie
Automobilindustrie, (Innen)Architektur, Krankenkassen, …
digital-augmented LARP & Cosplay
digital cultural driven identities
Gamification als Universalkleber
gestaltete Heldenreisen im Alltag
http://vimeo.com/23164779
https://www.youtube.com/watch?v=4yT2zrIUDjM
http://vimeo.com/64389936
http://vimeo.com/2834270
Smart Tables
Trend of Convenience
Smart TV Smart WatchesTablets
Szenario:
Transparent Technology
Second Screens
dynamic-, social-, mobile- Controller
Convergent Games
Digital-Table-Top
Meta-Development
Platform-independent Programming & Design Patterns
https://www.youtube.com/watch?v=32lkdl_jQVo
macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"
http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
Trend of Embodiment
Device Integrated Hidden
Szenario:
Harry Potter World
There’s an App for that
Everything is a Device with Apps. And App-Stores.
Augmented Humans
Invisible Devices augments the capabilities of humans.
Wearables as magical Artifacts, Weapons or Keys
While everything is digital and connected…
Everybody is a fakir
Controll your body and play against others
https://www.youtube.com/watch?v=4FunXnJQxYU
https://www.facebook.com/f8
http://vimeo.com/87522764
Trend of Platformication
Wallet Garden Platforms Open Web Platforms Everything as a Platform
Szenario:
Finite and Infinite Games
Plattform War
Who will establish the next Standards?
Blue Ocean!
Do not think, something is too weird…
http://www.youtube.com/watch?v=pMFdImwMDRY
https://www.youtube.com/watch?v=wE3fmFTtP9g
https://www.youtube.com/watch?v=tFrjrgBV8K0
Autonomous Systems Robust Robots Humanoid Robots
Trend of Automation
Szenario:
Meatspace NPCs
Tamagotchis on Steroids
toy-level intelligent robot design
Love & Sex with Robots
changing ethics and society
Headshot!
Ego-Shooter meets Paintball
http://www.youtube.com/watch?v=_ZyU6po_E74
http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
http://apstatsmonkey.com/
Artificial Intelligence
Trend of Intelligence
Predictive Analytics Artificial Poetry
Szenario:
Everything Intelligent
Artificial Intelligence on Gamedesign-Level
Artificial rendered Mechanics, Strategies, Stories and Maps
Artificial Intelligence for Dialogues
NPCs are talking, not playing an audio file or following a script
https://www.youtube.com/watch?v=76lIQtE8oDY
https://www.youtube.com/watch?v=rNRDc714W5I
Brain Reading
Trend of Singularity
Brain Writing
Szenario:
Deep Brain Immersion
Ultra-Realistic Game Experiences
Computer to Brain Interfaces
Inception as MMORPG
Games as Brain to Brain Platforms
Alice in Wonderland as MMORPG
Going beyond Physics
Multisensoric Engines
Playing with every Sense
Der innerste Kreis
2
Magnavox Odyssey, 1972
„640kb should
be enough for
anybody…“
„640kb should
be enough for
anybody…“
Bill Gates, 1981
Loading Digitalization…
1% Finished
1% Finished
Loading Digitalization…
Big Data
Social Media
Social Enterprises
IP
Internet of Things
3D-Druck
RFID
Augmented Reality
Blue Tooth Beacon
Brain Reading
Brain 2 Brain Comm.
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
Gegenwart
Zukunft
Science
Fiction
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz
… alle (diese) Technologien dienen dem Schließen einer Lücke…
Digitales Geld
Vernetzung
3D Printing
Dronen
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
Game Based „Steam Punk“ Currencies
Währungen als Mode
„Wie, kein GTA-Dollar… tja“
Nur gültig in Augmented Realities & Cosplay Games
„Living the Game as Urban Culture“
Vertrauen entsteht durch kulturelle Nähe
„Trust your friends, not the brands“
WAS IST DAS
GEGENTEIL
VON SPIEL?
Foto: (c) Sabrina Nicke
LETHARGIE
LETHARGIE
Spiel
1
Arbeit?
Lernen?
Gallup Engagement Index
»What if we decided to use
everything we know about
game design to fix what‘s
wrong with reality?«
Jane McGonigal, reality is broken, 2011
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Abschlussrate
ist zweistellig
gestiegen
fold.it
watermarkconsult.net
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
Gamified Customer Journeys
Neue Komplexität im Gamedesign

Motivations- & Entwicklungspsychologie
Neue Märkte für Gamedesigner

Vom E-Commerce bis zum Employer-Branding
Neue Akzeptanz für die Branche

Brutto-Sozial-Glück
Rückkehr mit dem Elixier
3
Everything is Context Everything is a GameEverything is a Device
Trend of Digitalization
Szenario:
Life as a Game
Intercultural Gamedesign
Languages, Gestures, Symbols, Story, Monetarization
Interoperable Gamedevelopment
More platforms & devices than ever
Integrated Games
Complexer Mechanics, Deeper Integration in Social Situations
Alles erst der Anfang
Gegen Komplexität kann man nicht protestieren.Niklas Luhmann
Danke!
Prof. Tim Bruysten
bruysten@richtwert.eu
!
www.bruysten.com
xing.com/profile/Tim_Bruysten
facebook.com/bruysten
de.linkedin.com/in/bruysten
twitter.com/timbruysten
!
richtwert GmbH
www.richtwert.eu
!
Mediadesign Hochschule
www.mediadesign.de
Nächste Termine:15.05.: PwC Investmentforum, Frankfurt
22.05.: Keynote / Fachforum T-Systems, Dresden
25.06.: Akademie d. dt. Buchhandels, MünchenDownloads & Inspiration:http://richtwert.eu/sqs/
Quality Circle Gaming, 06.05., Hamburg

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