This is a slide show I presented to a group of Accountants and Book-Keepers. It shares with them some important marketing concepts as well as some practical, easy to implement ideas.

1. Small Business Big Marketing February 2009

2. “ People can copy what we do, but not who we are.” Martin Daley, Head of People, Virgin Blue

3. What is Marketing?

4. Marketing is the quickest way to a sale

5. Marketing is finding a need and filling it.

6. Marketing is standing out.

7. Marketing is solving customers problems.

8. Marketing is like fishing. The more lines you have in the water (with good bait) the higher your chances of success.

9. Marketing Concept #1

12. Then get bored of them!

13. Marketing Concept #2

15. Get your messaging right first , then work out where to put it.

16. Marketing Concept #3

17. Touch Points

18. Stationary Voice Mail PR Advertising Presentations Website E-Mail Signatures Logo Design & Usage Business Card Thank-You Cards Office Design Website Phone Answering Signage Invoices YOUR BUSINESS Car Ad

19. Some Ideas To Get The Word Out There

20. Do your Clients know how to get the best of you?

21. Create Phone Support Packages

22. ADVERTISING BEWARE!

23. Look Sharp

25. www.99Designs.com

26. www.Elance.com

27. Insert SPIFF ME UP

28. Social Media Online tools that allow people to generate content, interact and engage in peer-to-peer conversations and exchanges.