This is the deck of slides that formed the basis of a webinar I ran for Charity marketers who wanted to know how to use Twitter as a key part of their marketing communications strategy.

1. Making Twitter Work For Your Cause

2. 1. What is Twitter? 2. Finding your way around 3. How to set up an account … properly 4. Key concepts to understand 5. Ten Topics To Tweet 6. Questions

3. What Is Twitter?

4. It’s a micro-blogging platform that asks you the question “What are you doing?” and limits your answer to 140 characters.

5. Twitter is simply another communication channel.

6. Setting Up Your Account … Properly

7. It’s another Touch Point so get your Brand right

13. Create a background inline with your website

16. Create an auto Direct Message that adds value TweetLater.com

17. Hi & welcome. Here's how I aim to add value to your business http://www.twitwall.com/view/?who=timboreid

19. Finding Your Way Around

30. Key Concepts To Understand

31. “What do I have to share?”

32. It’s a two-way street

33. You are entering a community

34. It’s list-building on steroids

35. Conduct research

36. Share knowledge

37. Connect with people you’d otherwise not meet

38. Start, enter & contribute to CONVERSATIONS

39. Tweet on brief “What is my core focus?”

40. Be authentic Avoid being on message

41. And if you get all this right...

42. ... Twitter can be an effective channel for communications & fundraising

43. 10 Topics To Tweet 1. Tips (How to…) 2. Research findings (Did you know…) 3. Upcoming events 4. Requests for donations, volunteers… 5. Ask a question 6. Retweet other’s tweets 7. Links to relevant sites 8. News 9. Job openings 10. Partner involvement

44. Twitter Set-Up Package - Advice on best handle - Account set-up to include Bio copy - Background creation - Twitwall creation - Development of first 15 tweets - Listed in 5 key directories - 30-minute phone call - One month email support $550