8. Why Do We Like Facebook?
Recent study shows 18.4M job seekers found
job on Facebook vs. 10M job seekers on
LinkedIn.
LinkedIn is the most POPULAR site
for…recruiters. Facebook most popular site
for job seekers.
LinkedIn becoming the 2010 version of the
job boards of 2000.
10. Why We Still Like Facebook…
800,000,000 120,000,000
Global Facebook Users Global LinkedIn Users
151,419,860 55,338,046
U.S. Facebook Users U.S. LinkedIn Users
20. So, What Would MacGyver Do?
1. He would Create a Professional
FB Profile.
2. He would lock down is Personal
FB Profile settings.
3. He would use his Professional
Profile to network like a
politician without a campaign
fund!
4. He would get his hiring
managers to do the same.
21. Ok, but where’s the talent?
Strategies to build talent
pipelines on FB:
Facebook Market Place
Pay Per Click Ads
Recruiting/Resume Apps
Referrals/Friend Searches
Content
27. A Real Life FOT Case Study
Dateline Cedar Rapids, IA – Manufacturing
company needs a specialized Engineer.
Main competitor is 250 miles away in
Columbia, MO.
Pay-Per-Click Ads at work:
320 Engineering types within 20 miles of Columbia
36 People click through the Ad to our job Ad
Two qualified candidates (from Competitor) =
1 hire
Total Cost: $146!
28. So, What Would MacGyver Do?
1. He would first post all of his
openings on FB Marketplace – It’s
Free!
2. He would take his traditional
media and/or online job posting
budget, and carve out $500.
3. He would run 2 trials on tough to
fill positions with his organization.
4. He would add FB Pay-Per-Clicks
into his Recruiting Tool Kit moving
forward!
31. Recruiting on Facebook
Where is it now?
Where will it be, soon?
What is the easiest and most inexpensive way
to take advantage of Recruiting on FB?
Why is BranchOut positioned to be the FB
leader in recruiting?
32.
33. Real Life FOT Story…
Once upon time there was a Curvy Girl:
www.lifescrazyjoke.com
34. Meredith’s 2012 Goal -
No Monster, No CareerBuilder, No Traditional Media.
Just use BranchOut’s RecruiterConnect!
So, What is RecruiterConnect?
35.
36.
37.
38. So, What Would MacGyver Do?
He would call up
BranchOut –
Request a
demo…then tell
them you need a
discount because
the cats at FOT sent
you!
I’m not saying you’ll get one – but a MacGyver in HR would ask!
45. Tips and Tricks for
Facebook Search
Join Groups of the people you want to recruit
Alumni groups, User groups, churches in the city
you recruit, etc. (FB Engineering – 500K members)
Why? Not all Profiles are public – but if you belong
to the group – those private profiles will come up as
well.
Friend “Super Connectors” because you will
get “Friends of Friends” profiles in your
searches.
46. I’ve Got A Little Cash…
What should I do, or not
do, with it?
47. You have to have a FB
The Big recruiting strategy
Finish! It shouldn’t cost you an
arm & leg
Leverage your
employees on FB
Use the Technology that
is out there
Notes de l'éditeur
Tim opens by asking KD a question – something like – as an HR/Talent Pro what do you look for when evaluating a potential recruiting source (boards, linkedin, career fair, etc.)? Give me 3 things: passive vs. active candidates, overall talent within the source, cost, etc.
Do you think Facebook will outpace LinkedIn as a primary recruiting source in the next 3 years? Yes, or No or I hope not to be recruiting in 3 years!
Time (it will eventually happen – trend already going that way); Culture (promote this culture in your organization); Mandate that it happens (on one likes that)
Search “Marketplace” on your fb searchbar – the App Oodle marketplace will be an option
What’s cool about this? It’s not like advertising with your local newspaper!
You can get hyper specific on who potentially sees your add – why waste hundreds and thousands of dollars for everyone?!
Does your company allow employees to access Facebook at work? Yes, No, or No – so I just hop on my smartphone…
Meredith has dropped all boards, linkedin, and newspaper advertising. Not everyone needs to recruit just professional.
No limits on messages you can send to potential candidates
Click on “See all” – then click on “Find Friends” top right hand corner
Patrece and I aren’t friends – but I can click on her name and it allows me to send her a private message!