TimeGrab Focus Group 3 3.24.2011 Agenda and results from customer focus group testing with 30 Gen-Y pan Asian Facebook users enrolled in an MBA marketing class.

1. YOUR FUTURE IS HERE!
The Mobile Social Network for
Life’s Events & Ticket Purchasing
David R. Parpart, D.C. Founder and CEO

2. TimeGrab Focus Group
— National Polytechnic University 3.24.2011
— MBA Marketing Class
— Videos captured and share on Facebook by
Proffessor David Paul, Ph.D.

3. Agenda Introduction
Students were given materials and assignments to prepare them
for the focus group including:
— Slide Deck for investors
— TimeGrab CEO introduction video- Company Vision and
TimeGrab for iPad
— Assignment to develop market understanding and assessment
criteria for industry products
1.0 15 min
— Intro to TimeGrab investor pitch 10 min
— Q&A 5-10 min

4. Agenda Idea building
2.1 30 min. Marketing team Brain Storm without criticism
— Assignment one- individually write for 5 min
You are the marketeer for this product- What consumers should the company target? And Why?
What are those customers doing now? How does this product help those customers? How should the
company communicate that message to that customer? How much are those customers willing to
pay for the value?
— Six students 2-3 min presentations
— 10 minutes of group discussion.
— 2.2 5 min. Filtering the ideas with the Question to the class. With current market and
timing what are the strongest ideas and messages for action today? Back burner idea?
What customers are we going to target today, 12 months and 18 months?
— 2.3 12 min. Strategy building Assignment two- small groups create a five step plan
targeting a customer group each (two or three customers e.i. event related companies
and marketeers, facebook users and event attendees). Dr. Paul and Parpart available for
questions. Teams present five step.

5. Agenda Idea Filtering
— 2.4. 10 min Filtering, Leader board and prizes- Class will
nominate the best ideas presented. Small prizes will be
awarded.
— 2.5 Open question- How can we make it more
appealing? Product, message and market
— 10 min Break

6. Agenda- Marketing Tactic
3. 20 min David Parpart presents Super Fan contest
3.1 3 min Discusses the message to the event related brands, artists and venues for contest.
3.2 3 min Presents the message to the event related companies' fans
3.3 3 min How does this contest help TimeGrab
— Additional solutions and products for marketeers
— Aliances and access to large networks for low cost distribution of TimeGrab vs. SEO
3.4 7 min Discussion and Filtering- Class will nominate the best ideas presented.
4.0 Open question- How can we make it more appealing? Product, message and market
— Final Q&A

7. Group 1

8. Group 2

9. Group 3

10. Group 4

11. Group 5

12. Group 6

13. Group 6

14. Group 6

15. Group 6

16. Focus Group Highlights
— 30 Gen-Y MBA students divided in six groups gave a
‘Like’ to TimeGrab.
— Want to use TimeGrab on all web devices. Suggest rapid
expansion across mobile devices, browsers and social
networks
— Want be able to access TimeGrab from Outlook and
Skype and want sms and call log accessble from TG
— Like the ticketed events market vertical, but want to
see aditional verticals targeted- travel was popular
— Low to Moderate Security concerns voiced

17. YOUR FUTURE IS HERE!
Personalizing Technology
Event Planning and Ticket Purchases