1. 1
Global Franchise Business
2014

2. 2
Time Out
Franchise
1. A franchise in the Time Out brand
and global technology platform
2. Your revenue streams
3. What we deliver to you
4. What you provide locally
5. How to take the brand further
6. Time Out around the world
7. Commercial Terms

3. 3
Time Out
Global.
28m Users.
46 Cities.
30 Countries.
Time Out is an internationally
recognised media brand providing the
ultimate insider guide to the greatest
cities around the world.

4. 4
The
opportunity to
build with a
global brand.
Advertising.
Sponsorship.
E-Commerce.
Leverage the brand and our global
technology platform to drive revenue.

5. 5
Advertising.
Audience growth =
revenue growth.
Digital to overtake newspapers in share
of ad spend by 2013.
Time Out London unique users +76%
YOY in 2012.
Time Out New York unique users +57%
YOY in 2012.

6. 6
A global
audience of
more than
28 million.
Users: 28 million unique users
globally (+32% yoy)
Page Views: 85m page views
globally (+35% yoy)
Apps: 1.1m app downloads on
iPhone & iPad in 3 years
Social Media: 3 million fans on
social media
Facebook: 336,000 likes.
Twitter: 283,000 followers.

7. 7
Advertising.
Dedicated support
team.
The franchise network has a dedicated
Global Advertising sales team. Clients
look to the Time Out international
network for a one-stop shop for regional
global ad deals to reach a multinational
audience with a single advertising
message

8. 8
Sponsorship..
Integration of
sponsorship content on
iPhone, Android, and iPad
apps

9. E-Commerce.
Connecting everyone
to the world of art &
entertainment.
In 2012 Time Out generated £6.7m in
total transaction value.
E-Commerce revenue increased by
177% yoy in 2012.

10. What we
deliver for
you.
Technology.
Brand.
Content.
Support.

11. 11
Technology.
Global platform
components.
State of the art management system and
database.
Website hosting, user-analytics and ad-
serving software
E-commerce platforms and tools

12. 12
Technology.
Future proofed
systems.
New product development – any new
launches can be rolled out in your
market
Automated upgrade process – you
benefit from all platform improvements
Ongoing programme of enhancement
and investment
Territory
City 1 City 2 City 3
Language 1 Language 2 Language 1 Language 2 Language 1 Language 2
Website      
Mobile Apps   
iPad 
Offers   
Ticketing
Social Apps  
Enhanced Local
Listings


13. 13
Brand.
Inspiring people all
over the world to
make the most of their
cities – for 45 years!
Time Out has established itself as a
peerless cultural commentator. A
brand that is witty, informed,
entertaining, trustworthy, and inspiring .
it’s why people love us and that’s what
makes us special.
Award-winning company with digital
campaign accolades as well as PPA
International Media Brand of The Year
2013.

14. UGC/Bloggers
Network
(Local, Hyper Local)
Time Out Editorial Content
(Global, Regional, Local)
Enhanced Listings
(Hyper Local)
Affiliate/syndicated content
(Global, National, Local)
Socially Sourced Content
(Hyper Local)
Creative Solutions
Bespoke Commercial
Content
(Global, Regional, Local)
Platform
Our real time cross-platform content drives user engagement.
Content.
Time Out content is
created by harnessing
& amplifying our
relationships.
We have incredibly strong relationships
with both our audience of readers and
users around the world, and with our
business partners

15. 15
Professional
Services
Team.
Dedicated resources
across the business.
Commercial Support
Advertising Sales
International Programme Manager
Set-up configuration & training
24/7 technical support
Editorial support
Digital Marketing support

16. 16
What you
provide
locally.
Content.
Marketing.
Sales.
Operations.

17. 17
Content.
Sources & Structure
of content.
Your team sources local events &
venue information and applies local
style and tone

18. 18
Marketing.
Dedicated resources
across the business.
Grow the local audience
Brand awareness
Live events
Digital marketing investment through,
SEO & SEM
PR 2.0
Social Marketing through Facebook
apps
Competitions & Promotions

19. 19
Sales and
Operations
Commercialise the
products.
 Apply a blueprint model
 Create expert digital and
e-commerce sales teams
 Source offers and ticket inventory
 Develop advertiser and merchant
relationships

20. 20
How to take
the brand
further.
Print.
Live Events.
Sponsored Space.
Merchandise.

21. 21
2013
28m
30
2014
2015
users worldwide
countries
46cities
2016
Ambition
60musers worldwide
83cities
Time Out
around the
world.
Print.
Live Events.
Sponsored Space.
Merchandise.

22. Commercial
Framework.
Dedicated resources
across the business.
Rights cover National territory
3-5 year initial term plus extension
rights
Multiple language options
Participation fee
Technology fees scale based on
product roadmap
Pay-as-you-grow commercial model
Incentives for Digital growth