What are the new Facebook Timeline changes for Business and how can you benefit from them

2. Facebook Timeline 4 Biz
How You Can Benefit

3. What you’ll learn today...
 What the most important changes are
 Cover images
 Default tabs
 Maximising the new content layout
 New tools for pages
 New ways to promote your products

4. The most important change is...
How you engage your audience
Vs

5. Timeline Cover Image...
 Cover image now 851 x 315 pixels
 Profile image now 180 x 180 pixels

6. Rules for Cover Image...
 Get creative
 Show people using your product
 Price or purchase info ie: 40% off
 Contact info
 Reference to features such as ‘Like’, ‘Share’ etc
 Calls to action
 Should not infringe anyone’s copyright
 Must not be primarily text-based

7. Creative Ideas...Showcase your product

8. Creative Ideas...Showcase your fans

9. Creative Ideas...Extend your marketing

10. Creative Ideas...Showcase the experience

11. Creative Ideas...Add curiosity

12. Default Tab...
Tabs are now called Apps
Custom pages have increased from 520 px to 810 px wide
No Default Tab setting
You can still do reveal/fan-gate pages
Find ways to be creative
Encourage your visitors to take action

13. Creative Ideas...Give Freely

14. Creative Ideas...Reveal/Fan-gate page

15. Creative Ideas...Amazon Affiliate Page

16. App Thumbnails...
Larger Thumbnails for Apps 111 x 74 pixels
Up to 12 Apps can be shown on your Timeline Page
You can move the thumbnails around
Can customize except Photos, Likes, Videos
Great place for call to action

17. Creative Ideas...Theme

18. Creative Ideas...Extend your cover image

19. Creative Ideas...Maximise the space

20. App Thumbnails...Strategy

21. App Thumbnails...
1. Click the top right hand corner of Thumbnail
2. Click Edit Settings
3. Click Change to edit the image
4. Enter text to name the Thumbnail and save
5. Click Okay

22. No Default Tab...
 Use Thumbnails for organic traffic
 Use Facebook Ads for direct traffic
 Test and measure both!

23. Content Layout...
1. Star Posts
2. Pin Posts
3. Add some history – change the date

24. Content Layout...Star Posts

25. Content Layout...Pin Posts

26. Content Layout...add some history

27. Content Layout...add some history

28. Timeline Images...precise measurements
Cover image: 851 x 315
Profile Picture: 180 x 180
Thumbnail image: 111 x 74
Images in wall post: 404 x 404
Highlighted images: 843 x 403

29. Content Layout...Admin panel

30. Content Layout...Admin panel

31. New Message Feature...
 Users can message Pages
 Non-fans can message Pages also
 Pages cannot message followers
Admin > Manage > Edit Page > Manage Permissions

32. Getting your Contact info out there...
 Stay within 165 characters
 Different categories will show different results
 Local Business will show contact info by default
 Get a call to action in there

33. Cool Tools...
 Tabfusion.com
 Paint The Moon Timeline Covers –
http://on.fb.me/eomfy

34. Takeaway Tips...
 Make your Timeline visually appealing
 Use Thumbnails for calls-to-action
 Place 3 strategic Thumbnails at top of page
 Get a call to action in there

35. Mentoring Program
Step By Step
Plain English
Video Tutorials

36. Module 1
Social Media Marketing 101
 Don’t start social media until you have
read this module - Avoid the mistakes most
businesses make that harm their brand and
their profits
 Discover the secrets that successful
businesses use to engage followers with
social media and how you can do the same
to generate more leads and sales each week
into your business for little or no cost

37. Module 2
Facebook Marketing Secrets
 ‘Catch & Keep’ strategy of finding and
attracting your potential customers
 The Good, The Bad & The Ugly – how to
engage, how to avoid and what to do if you
find yourself in an ugly situation
Profit from Facebook’s new layout
Exploit the built-in market research that
Facebook gives you for FREE

38. Module 3
Leveraging LinkedIn For Profit
 The secret strategy to ranking #1 on
LinkedIn in your niche and why you want to
 Getting others to build your online
reputation and how easy it is to entice them
to do it
 How to use the built-in communities to
grow your business

39. Module 4
Tweet Success
 The Princess’s secret strategy to setting
up your Twitter profile – easy but powerful
 Unleash the power of other people’s
Tweets for your business
 Secrets tips of What & When to Tweet

40. Module 5
Social Advertising
 Get massive exposure and a targeted
following quickly
 How to write Ads that WORK
 Uncover the 3 dangers on advertising that
could get you banned from Facebook!

41. Module 6
Better Business Blogging
 7 success tips to building your business
by blogging
 Set up a blog for FREE in under 10
minutes flat
 Linking it all together – post it once &
send it everywhere

42. Module 7
The Awesome Power of
YouTube
 Secrets to uploading videos that most
people miss and why Google will love you if
you do
 Uncover 3 hidden ways to make fast cash

43. Module 8
Check...Mate!
 The secret weapon to getting people
through your door and begging to buy from
you
 Turn on the automatic function that will
reward your clients for coming back again
and again

44. Module 9
Time Saving Tools!
 The Princess’s secret tools that save you
time – a must have for your business
 Tools to delegate and manage your social
media team
 The best apps for taking it mobile

45. Weekly Quick Tips
Keeping you up-to-date on
any changes and how you
can use them for business

46. Webinars
• Interviews
• Hotseats
• Question & Answers

47. Done For You Services
• Custom Facebook Pages
• Branded YouTube Channels
• Branded Twitter Accounts
Special Discounts for
Members Only

48. A new module opened every month, giving you easy step by step guides on how to
set up your profiles correctly and start marketing successfully. Includes:
• Module 1 – Social Media Marketing 101
• Module 2 – Facebook Marketing Secrets
• Module 3 – Leveraging LinkedIn
• Module 4 – Tweet Success
• Module 5 – Social Advertising
• Module 6 – Better Business Blogging
• Module 7 - The Awesome Power of YouTube
• Module 8 – Check Mate
• Module 9 – Time Saving Tools!

49. PLUS....
• Receive Weekly Quick Tips
• Member Only Webinars
• Special Member’s only Discounts on our Done-For-You Services
And don’t forget these bonuses...
Bonus #1 – Julie’s Auto-Responder Secrets Revealed
Bonus #2 – “I Have A Facebook Page, Now What?” Easy posting guide
Plus more bonuses inside the Members-Only area!

50. All this for just
$69.00 per month
Plus our Risk-Free 30 Day
Money back Guarantee

51. www.TheSocialMediaPrincess.com

52. Facebook.com/EasyOnlineMarketingForYou
Facebook.comTheJulieMason