Not everyone needs to optimize their site for video. Do you?
Video can bring your site more traffic, help you get higher search rankings, and increase both sales and conversions. This document contains some of the most compelling stats and links to research online for your further study.
This is a sample chapter from Fast Video Traffic, which is on sale for less than $10 during its initial debut. Get the rest of Fast Video Traffic here: http://www.freetraffictip.com/?p=9288
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Web Traffic Statistics Chapter of Fast Video Traffic
1. Fast Video Traffic:
Quick Tasks to Get You More Traffic
from Online Video Marketing Today
by Tinu Abayomi-Paul
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2. About
… the Author
Hi, I'm Tinu Abayomi-Paul, a semi-retired website promotion specialist, and author.
Many of my articles and guides have been re-published for commercial use by large
corporations, published in online publications such as:
• About.com,
• Site-Reference.com,
• Site Pro News,
• Search Engine Guide,
• Search Engine Journal,
• and American Chronicles
for online business use.
I also publish free articles, videos, PDFs, presentations and other resources on
FreeTrafficTip.com, LeveragedPromotion.com and AskTinu.com that any business owners
can use to expedite the growth of their online business through website promotion.
In recent years, I have also been honored to serve on the Network Solutions Social Web
Advisory Board – honored and humbled actually. To be associated with the very first company
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3. to register domain names online is to be associated with the history of the Internet itself.
… the Legal Stuff
The lawyers make me put this stuff in. I know it sounds obvious, but including it keeps us all
honest, right?
None of the advice contained in this PDF file or the accompanying audios/videos will work
just because you read or listened to any of these resources, but you knew that.
What I can assure you of is that each and every method has been completely investigated to be
sure that when properly applied, they are applicable to every site, unless otherwise stated.
I also promise that if you have any specific questions about employing any of these methods,
you can contact me through means provided, and I’ll be happy to help in any way that I can.
If anything at all changes about the resources I point you to in this manual, I will be glad to
contact you for updates with your permission. All my newsletters and update lists are double-
opt-in and contain easy unsubscribe links at the bottom of each and every publication.
... eCoaching
If you need extra help, sign up for information about our coaching and bootcamp programs at
ecoachinghelp@aweber.com, or call my office at 702.508.TINU. We'll let you know when our
next classes or coaching session open up for online coaching, one on one coaching, group
coaching, traffic bootcamps or social media bootcamps.
… Licensing
This edition does NOT include resale rights, of any kind.
This edition retails for $47.00. You may be able to get it at a discount by buying one of the
early version through my newsletters and getting free lifetime updates. But like all my
products, this one will go through a price testing phase, and the price will increase as new
information is added.
There are absolutely no reprint rights, and no resale rights of any kind at this time, though
there is an affiliate program that you can join by going to the downloads page from your
email.
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4. If you are ever sent a copy of this collection, or are directed to downloads of it, without paying
for it, please contact my office. You will not be asked for pay for the book, and will receive
compensation for any information that leads to prosecution.
This book is protected by copyright law and any violators will be prosecuted to the fullest
extent of the law.
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5. Table of Contents
Fast Video Traffic:......................................................................................................................................1
About .........................................................................................................................................................2
… the Author ........................................................................................................................................2
… the Legal Stuff .................................................................................................................................3
... eCoaching .........................................................................................................................................3
… Licensing..........................................................................................................................................3
Introduction................................................................................................................................................7
Faster Content Creation – And What to Create..........................................................................................9
Tips for Creating Better Webcam/Video Camera Recordings...............................................................9
Eliminating Common Editing Problems...........................................................................................9
What About Content for a Webcam/Video Camera Production?...................................................10
Content Creation Options Without a Web Camera..............................................................................11
More Content Creation Resources.......................................................................................................11
Screencasting Software...................................................................................................................11
Whiteboard Software......................................................................................................................12
Webinar Software...........................................................................................................................12
Infographics [definition].................................................................................................................12
Public Domain Graphics for Slideshows, etc.................................................................................13
Free Photo Editing..........................................................................................................................14
Why Replace Content When You Can Supplement It?.......................................................................14
Video Syndication: Draw More Visitors by Being Everywhere at Once.................................................15
Top Video Sharing Sites......................................................................................................................15
Outsourcing And Sites That Help Reduce Uploading Time ..........................................................17
Syndication Via Podcast......................................................................................................................19
List of Blog/RSS Submission Sites................................................................................................20
List of Podcast Directories..............................................................................................................20
Submitting Your Podcast to Search Engines..................................................................................22
Going Viral...............................................................................................................................................23
What Are Your Objectives, and How Will a Video Help Meet Them?...............................................23
Create as much content as you can......................................................................................................24
Enable the top sharing buttons............................................................................................................25
Lean on Existing Alliances..................................................................................................................25
Mobile-Ready Video is Key................................................................................................................26
Should You Buy Viewers? ..................................................................................................................27
To Embed or not to Embed – There's No Question!...........................................................................28
Tweet. Then Tweet Again....................................................................................................................28
YouTube and Search Optimization..........................................................................................................29
Getting the Most Out of the YouTube Community.............................................................................29
Your Social Presence at YouTube ..................................................................................................30
Subscribing, Subscribers and Friendship........................................................................................31
Another Easy way to increase YouTube subscribers......................................................................31
Bulletins – It's Like Twitter, Only on YouTube..............................................................................32
Pals Post as a Response [instructions]............................................................................................32
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6. Custom Background.......................................................................................................................33
YouTube SEO - Getting Your Video To Rank.....................................................................................33
Optimizing Your YouTube Videos for Search Discovery...............................................................34
Factors You Can Control to Increase Your Rankings.....................................................................35
Factors You Can't Control (But Can Perhaps Influence) That Affect Your Rankings....................37
Conclusion...............................................................................................................................................40
More Titles by Tinu Abayomi-Paul..........................................................................................................41
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7. Introduction
It's undeniable that marketing via online video is hot right now, has
been for the last two years, and will be for years to come.
No matter how great your current online video traffic strategy is
right now, there's more you can do.
And no matter how new you are to creating video content, and
leveraging it to increase your customer base, it's not too late to start.
Yet.
Here are some basic statistics if you aren't convinced:
• According to Cisco, 50% of mobile traffic will be video by the end of this year – yes,
2011.
• They also project that by 2013, 90% of all internet traffic will be video. If the internet
grows at the current rate, that doesn't necessarily mean that no one will read text
anymore, but they will definitely be in the minority.
• The same study says that quality isn't the factor that makes people want to watch, it's
information as often as entertainment, (content) and the ability to socially interaction
(commenting and conversation with community or the video creator).
But some information is better digested as text- for example, in this document, you can
scan to the information that is most relevant to you instead of having to view an entire
video. We'll come back to that later.
• People are paying attention to this video content as well. Although you have between 10
– 60 seconds to capture your viewer's attention before 44% of them are likely to leave,
the ones that remain engaged are much more likely to take action, including buying.
A survey from last year shows that 46% of frequent online shoppers prefer sites with
video. Some retailers experience a 12% conversion boost from including it.
• Marketing to other businesses? C-level executives surveyed by Forbes magazine prefer
video on business-related sites by a 75% landslide, with 65% of them visiting the site
after watching a video hosted elsewhere.
60% also stated that if there was both text and video on the same page, they'd watch
the video rather than reading the text. Half of executives under 40 also made purchases
after watching product videos, as did 43% of those in their 40% and 26% of those in
their 50s.
• What about general consumers? If a product video is present, viewers are 85% more
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