2. “
What is social commerce?
E-Commerce
Buying and selling
products and
services online
Social Commerce
Monetization of
social media with
e-commerce
Social Media
Online media
supporting social
interaction and user
contributions
3. People are more valuable owning and using
your product than thinking about buying it
“
The heart of social commerce?
6. Forums & Community
Six tools driving social commerce (1-3)
1
3
Recommendations &
Referrals
2
Forums & Communities
7. Social Ads and Apps paid
ads, promo apps, widgets
Six tools driving social commerce (4-6)
Social Shopping users share the act of shopping
online
4
Social Media Optimization
promotes and publicizes events
and content through social media.
6
5
8. 1% of Twitter traffic
on July 21, 2010
1 m walk-ins
Starbucks: Social Media Optimization
9. 1: Social Proof ‘Follow the Crowd’
(peer reviews and popularity lists)
5: Reciprocity ‘Give Back’
(Sampling, Freebies)
2: Authority ‘Follow the leader’
(expert and professional reviews)
3: Limited ‘Limited Stuff is Good Stuff’
(online exclusive daily deal)
4: Liking ‘Follow those You Like’
(friend referral, peer recommendations)
What motivates social shoppers?
15. Share the deal with friends
Print or SMS
Voucher
2
3
4 5
Call to make
reservations
6
Walk in
to store
Purchase
Online
1
Deals advertised online
and offline
The Online-to-Offline (O2O) Business Model