This document summarizes information about AutoTex PINK, an auto parts brand that donates to breast cancer research. It donates 10% of each purchase to the National Breast Cancer Foundation. Some key facts about breast cancer and the charity are provided. AutoTex PINK also conducts surveys finding that awareness of supporting women-owned businesses positively impacts brand loyalty. The document concludes by describing the wiper blade products and marketing materials available from AutoTex PINK.
2. est. 1991
Supplier of OE custom engineered wiper systems
Created some of the most successful aftermarket
wiper programs in history!
WBENC Certified Woman
Owned Company
Multinational Supply Chain
3. AutoTex PINK is an auto parts and accessories
brand that donates 10% of each purchase, year-
round, to the National Breast Cancer Foundation.
4.
5. • There are over 2 million
breast cancer survivors
today
• Every 3 minutes a woman
is diagnosed with breast
cancer
• 1 in 8 women will develop
breast cancer in their lifetime
6. • Provides Mammograms for those in need.
– NBCF gave away over 20,000 mammograms last
year
• Increases awareness through education.
– Early detection can increase a woman’s survival
rate by 98%
• Provides funding for research to find the cure
for Breast Cancer.
– 80% of NBCF’s funds go directly to the programs.
7. Who is Charity Navigator?
Charity Navigator is the largest charity evaluator in America.
It’s website attracts more visitors than all other charity rating
group combined.
8. • Women make up 65% of service
center customers (Road and Travel)
• Women are more than 50% of
the automotive market and
expected to be 60% soon (Road and
Travel)
• American women spend more
than half of the US GDP (Red Kite
Business Advisors)
• Women are responsible for 83%
of all consumer purchases (2005
WOW! Quick Facts)
9. 1,227 women consumers between the
ages of 35-55 were surveyed. Nearly
80% said that knowing a company buys
from women businesses would compel
them to try a company’s products or
services if they were not already a
customer.
In addition, over 80% said awareness
of a company’s mission to buy from
women’s businesses would moderately
or significantly solidify brand loyalty.
10. Cone Report states that more
than 76% of consumers, given
equal price and quality, would
switch brands or companies to
one that supports a good cause.
12. • 14 SKUs: 11”-28”
• OEM Quality
– Meets or exceeds SAE
standards
• Fits 98% of vehicles with
metal OE applications
• Fully recyclable cardboard
packaging
13. Metal Frame Specs
Universal connector Steel riveted frame for
All-steel frame for to fit all hook, pin, maximum durability
durability *an OE and bayonet arms *an OE requirement
requirement
Rubber retention
pocket to keep Compression molded
element and frame rubber for longer life
strongly together *an OE requirement
14. • 11 SKUs: 15”-28”
• Single pressure point for
improved rubber-to-glass
contact
• All-season wiper blade
• Fits 98% of vehicles 2003+
• Fully recyclable cardboard
packaging
15. All You Need is 1!
• Each package comes with all
of the necessary connectors
to fit newer style OE arms.
• Reduces inventory and
increases inventory turns!
16. Marketing and Collateral
• Applications Guides
– Guides have OE connectors listed
• Displays
– Wall and floor displays
– Dumps
• Promotional Items
– Clothing
– Buttons
– Wrist bands
– Counter signs
• Promotions on AutoTexPINK.com
17. AutoTexPINK.com is a social networking site where
women meet to find and discuss:
