A talk at the NODEM 2013 conference on how we collaborated and shared content and code in order to focus more on product development and less on infrastructure... Introducing the KulturarvNord and there app by projectlead Lars Ulrich Tarp Hansen, KUNSTEN & www.danskkulturarv.dk & CHAOS(Cultural Heritage Archive Open System) by Project Director Tobias Golodnoff, Danish Broadcasting Corp(DR)

1. How we ride the
digital wave
Lars Ulrich Tarp Hansen!
KUNSTEN Museum of Modern Art Aalborg!
@larsuh!
!
Tobias Golodnoff!
Danish Broadcasting Corporation!
@tgolodnoff!

2. AGENDA
Production
& Content
Access &
Platforms
Use &
Products

3. Who we are…

5. KUNSTEN
Museum of Modern Art Aalborg
• Situated in building
designed by Alvar Aalto.
• ~ 70.000 visitors/year
• ~ 4000 art works in the
collection
• ~ 30 full time employees

6. KulturarvNord
• Collaboration between
ten museums
• Easy to make new
products in different
constellations
• Sharing content and
technical experience

7. DR
- The Danish Broadcasting Corp.
• In 2007 receives 10 mio. euros to start
digitizing it archives
• Part of the focus is to help build a
national collaboration for knowledge and
content sharing

9. The Challenge

10. > 20% of the
marketing
budget + time
... and all the "free"
opportunities
Web-site
In gallery
touch-screens
Mobile app
Flickr
Google
"something"
CMS
CMS
CMS
CMS
CMS

11. Opportunities that in different ways
get us in contact with our audience
Youtube
Education
Portals
CMS
CMS
Europeana
Content for
Research
projects
New
Collaborations
CMS
CMS
CMS

12. There is a constant need for new digital products.
Content is king! The content has a longer life than
the digital products.
The same content can be used for years - but the
digital products have a shorter life before they
need to be updated.

13. This doesn't work
Web-site
In gallery touchscreens
Mobile app
Content
(CMS)
Content
(CMS)
Content
(CMS)
Moving content manually

14. We need a new
solution

15. the old way

16. the new way

17. Production
Content
Access
Platforms
Use
Products

18. Production
Content
•
Existing content (text,
pictures, sound)
•
Journalist and the museum
produce new content

19. Traditional process of making
audio tours could look like this
choose objects
to talk about
Internal review of
the manus
Curator write the
manus
Hire actor to
speak the manus
Rewrite the
manus
apr 2 months
Hire studio to
record actor
Audio tour
complete

20. Our way of making an
audio tour
Curator and
journalist choose
objects to talk
about
Journalist
record curator
talking about the
object without
Audio tour
complete
apox 2 days (longer for video tours)

21. Production
Content
Access
Platforms
Use
Products

26. Production
Content
Access
Platforms
Use
Products

27. Use &
products

28. Mobile apps

29. Web-site

30. Touch screens

32. www
danskulturarv.dk
touch screens
app
CHAOS:_

33. Thank you
Tobias Golodnoff
togo@dr.dk
@tgolodnoff
!
Lars Ulrich Tarp Hansen
LUH-kultur@aalborg.dk
@larsuh