How we set up an online course in Wordpress without major costs and secure content protection. How-to/ case-study as presented at the Wordpress meetup in Oslo 26.11.2014 - It is also possible to use this system to set up a paid membership / newspaper website.

1. VIDEOBLOGGING.NO
ONLINE COURSE SET-UP
WITH WORDPRESS

3. TOBIAS MICHEL
VIDEO MARKETING STRATEGIST
AND MEDIA DESIGNER
• Picked up a video camera for the first
time at age 12
• Went to the first of many «Teenage
Computer Camps» at age 14 learning
Photoshop, Premiere Pro and GoLive
• Published my first website in 1999:
«SEGA Video Games Club»
www.scw-web.de (Macromedia
Fireworks & Microsoft Frontpage)

4. TOBIAS MICHEL
VIDEO MARKETING STRATEGIST
AND MEDIA DESIGNER
• Worked as designer with a magazine, print, web
and video for various NGOs in Oslo from 2003
• Customised WordPress since 2006
• Love to learn, love to teach: Helping companies
with diverse (social media) marketing and
training employees to create all kind of videos
and content
• Fun fact: Wanted to be a professional drummer
for anything from «Alice Cooper» to «Scooter»

5. VIDEOBLOGGING.NO
ONLINE COURSE SET-UP
WITH WORDPRESS

7. IMPORTANT
QUESTIONS
• “Easy” & costly: kajabiapp.com Yes? Or no?
• Wordpress solution - But what do we want?
• chrislema.com has MANY membership/
eLearning plugin reviews! (almost to many)
• Boiled it down to some key questions:

8. IMPORTANT
QUESTIONS
• Easy to set up?
• Easy to use for clients?
• Payment: One-time, monthly, free trial, coupons?
• Affiliates?
• What do you sell access to?
Pages, posts, drip content?
• How to protect the course content?
• Test students progress?
• Risk of fraud

9. IMPORTANT
QUESTIONS
• Easy to set up?
• Easy to use for clients?
• Payment: One-time, monthly, free trial, coupons?
• Affiliates?
• What do you sell access to?
Pages, posts, drip content?
• How to protect the course content?
• Test students progress?
• Risk of fraud

10. WHAT DO YOU
SELL ACCESS TO?
• Pages, posts, streaming, download, drip
content?
• Pages exist when students buy
• Post archive exists, new post can either be
public or only for students
• Streaming VS download

11. HOW TO PROTECT THE
COURSE CONTENT?
• We wanted no downloads
• We recorded the content as videos
• We protect the videos with Vimeo Pro ($199/year)
• Embed videos into Wordpress pages
• We offer a few pdfs (some with password)
• All pages with course material are on an automatic
drip: Day 1 to 18
• Risk of fraud: No way to access/ download all the
material and then ask for a refund

12. HOW DID
WE DO IT?
• A whole bunch of plugins working together (ca 8!)
• Wordpress + Vimeo + PayPal + Facebook
• If you want to learn how, I can teach you or you
can check out www.dittonlinekurs.no
• I love to teach and would love to come to your
business and help you with video production and
social media video marketing.
• Email: tobias@videoblogging.no
Instagram / Facebook / Linkedin

13. VIDEOBLOGGING.NO
ONLINE COURSE SET-UP
WITH WORDPRESS